Facebook Reach from 1,200 to less than 20 in 24 hours?
-
I created ad #1 in facebook ran it for a marked time frame. Target audience 1200. Reached 248.
Created ad #2. Wanted to test it against ad #1 for same audience, but now Facebook says the target audience is less than 20 people. Huh?
Facebook can't be loosing people that fast.
Why would this happen? Is it simply a glitch?
-
Weird, what was the area if you don't mind asking.
I have seen Facebook be a bit buggy with ads recently, but all the campaigns I have done usually target very large demos and broad groups I don't do niche targeting.
My advice is to wait a week, try some new ad creative i.e. new images and what not and see if any changes happen. Or you could even try running the campaign off another account from the business.
Kind Regards,
James
-
Ouch... No. Pest control isn't that sexy.
-
Thanks Thomas. I quietly sneaked in a few days ago.
Is 18+ a requirement for your ads? The reason I am asking is I recall an incident where a gaming facebook page lost thousands of Likes overnight. What happened is the game officially became rated as 17+. The next day facebook removed all fans who were 16 and under. I am just wondering if anything like that could affect your ad campaign.
-
I am using the sponsored stories so... maybe my influencers un-liked us, but my likes are still showing the same.
-
BTW.. when did you make guru status? Very nice. Congrats.
-
No. 18 and older.
-
Absolutely sure. I even tried upping the miles around the city to see if I could grab a larger audience.
-
Out of curiosity would your ad be targeted to people under the age of 18?
-
Are you absolutely sure the demographics are the same? With a target that small, one factor could make a huge difference!
-
The difference happened after 24 hours. So I ran it yesterday for a time block. Was going to run it today for the same time block. The ad reached 248 people. The next day... the audience is too small.
Could it be that the audience X the ad? Is there a way of knowing when this happens?
Just tried again and the count is still down to 20 people.
-
My guess is this has to do with potentially two factors: (1) The reported target audience is an imprecise number and (2) the number was recently revised based on newer data.
This is only my guess, I have no hard data to back this up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
Is it possible to add more than 1 author for a post?
for example if me and 2 co-workers of mine worked on a post, is it possible to add 3 rel=author of our google plus's?
Social Media | | Ouzan0 -
Facebook Graph Search
Hi All. Just wondering what your experience is with using Facebook graph search? I have a site that ranks highly for a good number of keywords on google, yahoo etc, but when you use the facebook graph search, it either doesnt show up at all or is buried away in page 5 or something. I'm talking about the 'Web Search' bit where it returns web results rather than searching for pages likes by my friends etc. Any thoughts? Why is my site way behind the competition in Facebook? I'm a white hat kind of girl and can't think what I might have done to offend! Have you come across any good resources advising how to optimise for facebook graph search for web? Thanks Jo
Social Media | | littlesthobo1 -
What is the value of getting a Facebook like?
Is requesting people to like your facebook page of any real value for a small business? Is it better to encourage people to write a comment/testimonial about your product or service on their own status with a link to your website and/or Facebook page? I have a lot of clients getting more and more into the concept of social marketing so I am now wondering how best to guide them in the right direction with regards to Facebook specifically
Social Media | | NeilD0 -
Tools for Automating Facebook Posts?
Hey Mozzers, We're revamping our social media campaign, and I'm looking for a tool that will allow me to schedules social media posts (Facebook specifically) in advance, so I'll only have to knock them out once a week. A cursory Google search has provided me with some options (HootSuite, etc) but I'd love to hear from people who actually use these services. What's your social media automation tool of choice, and how has it worked out for you? Thanks!
Social Media | | ClarityVentures0 -
Facebook Like Quick Question
What is best practice for the Facebook like button, when a user clicks on like on your webpage should this go to your facebook page our should it contain your website url? The reason being is that on my homepage it shows as 5 likes but when going to my facebook page it is only showing 1 like? So where are the other 4 likes going? Any ideas on what is going wrong or what I have set up wrong? The like box is on http://www.cheapfindergames.com/xbox360 My Facebook page is http://www.facebook.com/pages/Cheapfinder/129888913795351
Social Media | | ocelot0 -
IFrame facebook fanbox and tweet blocks
I am looking for a Facebook fanbox display, and a recent tweets display which looks nice and uses an iframe. The reason I desire an iframe is to eliminate these otherwise followed links which I do not necessarily endorse. When you use a facebook fanbox, if 12 users are displayed then you have an extra 12 links added to your page. When you use a recent tweet display then each tweet, depending on your configuration, can offer many links. The tweeter's avatar is a link along with the sender's name and any links added to the message.
Social Media | | RyanKent0 -
Facebook comments and seo
hi everyone i wondered if googlebot explores facebook comments and if not, what are the seo benefits of facebook comments module? As you can see below, techcrunch has added facebook comments in pages http://techcrunch.com/2011/04/04/facebook-iphone-event-check-ins So is it useful for SEO purposes?
Social Media | | FranckNlemba0
