If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
-
I'm trying to build up our external links and am finding lots of opportunities, some of which are on older articles dating back to 2014, 2013 etc. These pieces are relevant to our site and have high DA, I'm wondering if the post date of these articles matter?
Thanks!
-
It's absolutely still beneficial! And if it's high quality content, there's a good chance it's been building up even more authority over the course of those years. It would probably be a good idea to make sure the content gets marked "updated" or "new," though. No sense in just slipping the link in there and walking away.
-
I saw an interesting article from Razorlight Media about this topic a couple of months ago. I've linked it here for you, as it might show some kind of evidence regarding how Google treats post dates with a real-world example.
Honestly though, I've found that if the content is good, has a high DA, and is consistently receiving traffic, it shouldn't be an issue. That being said, is there anything you can do to update your material that would warrant an updated date (without affecting the URL, of course)? That might be something you want to consider to show other readers that its still extremely relevant material and is regularly updated.
-
Links are good, no matter what the post date is! What's even better though is to update your best content, slap a shiny NEW date on it, then promote it. Now you've got a fresh blog, a boost in traffic, and the links!
Also, if you want to slack just a little bit, you can just change the date. This usually boosts click through rate, as everyone likes fresh content (even if it's only the date that's fresh).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
Inbound link is follow link but we put no follow link back - is it beneficial for rankings?
Dear Moz Community, We are operating in a niche market, where there are not so many content marketing options. What we are left with are link exchanging with relevant sites that are on the same topic but to not directly compete with us. Now we know that if we link back to site A and site a links back to us - for google this is not a very good link. But, some of the sites we are exchanging links with, do not know the term follow vs no follow links. My question - if your link is to site A is a no follow link but they give us a follow link - does it mean thats a better option than a follow vs follow. Thanks for help!
Link Building | | advertisingcloud0 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Could someone be sabataging my site by bad backlinks?
Hello, As I have said before I am new to SEO and especially new to this type of software. I am trialing MOZ, ahrefs and MajesticSEO. I just used the Site Explorer on ahrefs and it showed me that a bunch of backlinks was created today but I haven't engaged anyone in "SEO" for many months. Why would this be? See the image for a screenshot. yhpUxFv.png
Link Building | | infinart0 -
Is this a good idea for link earning?
Hi, One of our clients provides legal documents online and one of the document is bespoke 'Privacy Policy' for websites. It normally comes with a price as solicitors draft each policy manually. We were thinking to offer this for Free 1 - As a promotion so that we can attract webmasters 2- to earn links that we will ask webmasters to give us a link from their website once they add the text I wanted to get the understanding from you before i go ahead if this is a good a way to gain links or not? I appreciate your input Thank you
Link Building | | Rubix0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Classified Sites Ranking on Page 1
How is it that Craigslist, and Backpage get a boost from google and take over 1 or more of the page one results in my niche? Ive also seen people ask a yahoo question, and answer with a link to their website? Are these just temporary boosts?
Link Building | | TP_Marketing0 -
What is the delay of link insertion in Open Site Explorer?
Hello, Someone know the delay for links insertion in Open Site Explorer? Because i know my site have a lot more links who are not in OSE. Thanks.
Link Building | | caroy0