What is future of Link building ? Any link building experts Here ?
-
Hey Everyone,
its Muhammad Umair Ghufran
I have one question about Link Building ? As my Knowledge Google Love the Quality content but Link building rank some low quality website Right ?
So, what is the future of link building ; please explain indeep with complete reference for better understanding
Thanks
Regards:
Muhammad Umair Ghufran
-
Hi Muhammad,
I agree with EGOL that links used to have a much higher value than they have today. But still, they are one of the key things one needs to take care of while doing the SEO.
Though I am not a link building expert, I found a useful detailed piece over internet that you may find interesting. It talks about the link building tips and strategies. Check it out here
I hope it helps:)
Please do share your learning on link building if you find some good tips (Obviously other than this post
).Thanks,
-
I believe that links used to have a much higher value than they have today.
Today, Google has a lot of information from Chrome browsers, SERP analytics, personalization, visitor engagement, content quality, content relevance to the query, and much more. These can be used to craft a customized search for the visitor. These ingredients in the ranking mix are growing in importance.... and they displace some of the value of links in producing rankings.
I posted about this on Moz eleven years ago and have not "built" any links for over a decade.
-
Muhammad, while we cannot predict the future of link building, we can actually concentrate on what works. Link earning, earning your links by posting and creating good content on your website, is what works now and what will work in the future. If you post good content that others want to share, then others will share it and do the link building for you. That's link earning.
-
HI Muhammad,
What you're asking is really impossible to know.
My input here is that Google isn't just about great quality content and some backlinks. It is about many other factors, check what Moz have said: Ranking factors.My opinion about linkbuilding is that it will never die. Although it will be mutating constantly, always towards better and more natural links. Since 2012 spammy links are deprecated and penalized by google.
The best advise is always to focus on content, so as backlinks come natural.Hope i've answered you.
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs versus in context link
Hi, I remember reading that links within the text have more value than breadcrumbs links for example because in context links are surrounded by the right content (words) but google search engine optimisation starter guide says breadcrumbs are good, so which one is recommended ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Top hierarchy pages vs footer links vs header links
Hi All, We want to change some of the linking structure on our website. I think we are repeating some non-important pages at footer menu. So I want to move them as second hierarchy level pages and bring some important pages at footer menu. But I have confusion which pages will get more influence: Top menu or bottom menu or normal pages? What is the best place to link non-important pages; so the link juice will not get diluted by passing through these. And what is the right place for "keyword-pages" which must influence our rankings for such keywords? Again one thing to notice here is we cannot highlight pages which are created in keyword perspective in top menu. Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Disavow Links & Paid Link Removal (discussion)
Hey everyone, We've been talking about this issue a bit over the last week in our office, I wanted to extend the idea out to the Moz community and see if anyone has some additional perspective on the issue. Let me break-down the scenario: We're in the process of cleaning-up the link profile for a new client, which contains many low quality SEO-directory links placed by a previous vendor. Recently, we made a connection to a webmaster who controls a huge directory network. This person found 100+ links to our client's site on their network and wants $5/link to have them removed. Client was not hit with a manual penalty, this clean-up could be considered proactive, but an algorithmic 'penalty' is suspected based on historical keyword rankings. **The Issue: **We can pay this ninja $800+ to have him/her remove the links from his directory network, and hope it does the trick. When talking about scaling this tactic, we run into some ridiculously high numbers when you talk about providing this service to multiple clients. **The Silver Lining: **Disavow Links file. I'm curious what the effectiveness of creating this around the 100+ directory links could be, especially since the client hasn't been slapped with a manual penalty. The Debate: Is putting a disavow file together a better alternative to paying for crappy links to be removed? Are we actually solving the bad link problem by disavowing or just patching it? Would choosing not to pay ridiculous fees and submitting a disavow file for these links be considered a "good faith effort" in Google's eyes (especially considering there has been no manual penalty assessed)?
Intermediate & Advanced SEO | | Etna0 -
How to build links naturally?
Hi, I recently started a website on famous Photoshop images. These are available in the internet, but on different sources, so i gathered them all and made them available in my website. So my content is not unique but it was gathered from different sources and made available in one website. How can i get links naturally? Yes, it is a great content, but how people will know about my site so that they can reblog on their blogs? How can i make the users to reblog my content and get links naturally? Can anyone experienced help me?
Intermediate & Advanced SEO | | hari10 -
What To Do With Too Many Links?
We have four pages that have over 100 links (danger, danger from what I gather), but they're not spammy footer links. They are FAQ videos for our four main areas of practice. Does that make a difference? If not, should I just take half the questions on each page and make four additional pages? That strikes me as a worse UX, but I don't want to get penalized either. Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Internal links to blog posts
I am linking manually to blog posts in my site from my Home page. Our site isn't set up with an auto "Recent Posts" that shows on Home. Should I use the exact blog post title as the anchor text or do I need to create something that is not an exact match to the title of the post?
Intermediate & Advanced SEO | | gfiedel0 -
Building a mobile site.
We are building a mobile site that will be launching in another month. I’m concerned that the mobile site will start catabolizing our traditional rankings. Is there a way to keep this from happening? Should we utilize the cross domain canonical tag and point back to the traditional site URLs?
Intermediate & Advanced SEO | | SEO-Team0 -
Dark Matter Links
From 2007 - 2004 I worked for Sprint in several positions with my last one being a Corporate Account Manager for fortune 1000 customers. In 2004 I left Sprint after the Nextel merger and created an eCommerce site called thesprintstore.net as a Sprint Nextel preferred partner. I used my inner working knowledge of Sprint to my wonderful advantage and began making 3x my original salary. My desire for more business turned to greed and I began leaking information that consumers loved i.e. phone release dates, price points, warehouse stock levels and tricks of the trade. This garnered me thousands of links from big sites (had no idea at the time) and eventually my site was issued a Cease and Desist order from Sprint's Corporate Headquarters. I recently realized one evening that I had a GEM of a domain with powerful backlinks that I could redirect to my current site TECHeGO.com [staff removed hyperlink]. (Some of the back links are from Engaget, Engaget Mobile, Rimmarkable and even one from Sprint.) The redirection has been in place for months now and I have confirmed that all that sweet Link Nectar is flowing through! I have found it interesting, however, that my back link and referral domain count have never increased leading me to believe that in doing a 301 Redirect existing links become what can only be described as 'Dark Matter Links' i.e. the links are there, simply invisible. Dark Matter Definition: dark matter is matter that is inferred to exist from gravitational effects on visible matter and background radiation, but is undetectable by emitted or scatteredelectromagnetic radiation. Dark Matter Links: dark matter links are visible links that have passed through a 301 redirect which are now inferred to exist but are no longer visible by crawlers? Is there a better definition that could be applied to the term 'Dark Matter Links'?
Intermediate & Advanced SEO | | TECHeGO1