Best SEO practice for multiple languages in website

[vtmoz]

HI,

We would like to include multiple languages for our global website. What's the best practice to gain from UI and SEO too. Can we have auto language choosing website as per browsing location? Or dedicated pages for important languages like www.website.com/de for German. If we go for latter, how about when users browsing beside language page as they will be usually in English

[vtmoz]

Hi,

Thanks for the reply.

We are more interested in folders than different TLDs. In this case, how we gonna feed other pages of website to other language visitors?

For french, they will land on example.com/fr/ and if they browse to other pages, should all other pages must have French? If so what's the way to present "French" content to them? Just an auto-translation? Or French written content? Any best example site you can refer?

[Avature.Marketing]

There are more than one possible answer for this. I believe it depends on your business needs.

You should let Google know about all the versions of the site you have via hreflang, that´s a line of code you must insert within the Let me give you an example:

Those lines are letting Google know that a specific page has an equivalent in spanish, french, portuguese and english.

All the versions should be included, even the one the visitor is actually reading.

That's the basic step, you can choose between having a folder per idiom (example.com/de) or a more specific TLD (example.de) a specific domain is great to point for specific countries and the folder structure is more suitable for pointing to different languages which may cover many countries (spanish may point only to Argentina if you use example.com.ar or to all spanish speaking countries if you choose example.com/es)

I'm sure the community will help you dig deeper on this, let me add some links to get more info on this.

https://moz.com/learn/seo/hreflang-tag

https://support.google.com/webmasters/answer/189077?hl=en