From an SEO perspective, which is preferable in the URL for a non-English site: local language or English?
-
For example, the article is titled ' गर्मी में त्वचा की देखभाल कुछ यूँ करें' (English Meaning: Skin Care Tips for Summer), which one of these three URLs is best for SEO purpose?
1. example.com/ गर्मी-में-त्वचा-की-देखभाल/ (URL in local language, Hindi in this case)
2. example.com/summer-skin-care-tips/ (URL uses English words with English translation)
3. example.com/garmi-mein-twacha-ki-dekhbhaal/ (Hindi words, but written in Roman English)
A response will be much appreciated,
Amit
-
Hi Dana
Thank you for your answer. But I didnt understand what you meant by 'translated URL using Hindi'? Is it one of the 3 options I gave or yet another URL writing style?
Thanks,
-
Thanks Cristian for your answer. I do agree with you, however based on a few examples (where translated URLs were performing better), what I began to fear is that 'Google's' understanding of other languages is yet limited, and translation to English seems to be helping Google understand what the article is clearly about.
But I am still thinking of changing tacks and going by your advise as that seems to be the right thing to do, and over time the Google bot will know better!
-
I agree with Christian. In the example you give above, the article is in Hindi. That being the case, a translated URL using Hindi would be the one I would choose.
-
It depends on what you want to rank for. If it is English searches, use that language. If you want to rank for Hindi, use that version. As a rule of thumb, try to do what benefits your end users since this will eventually pay off in search engines. How do your users search for those pages or product? Use those keywords (after a keyword research process, of course). This will also be an advantage from a user experience point of view. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question on site structure
My client is a nationwide company. They provide building maintenance services in 7 different cities. In each city they provide a different range of services. They currently have a single service page for each service and no mention on that page of the cities they offer the service. The service pages are getting no SERP visibility. We are running Paid Search and recommending SEO. I'm wondering whether it would be beneficial to build out specific service pages for each city so the content is more relevant to both users and search engines. What is best practice in this situation? Client wants to dominate SERPs in each market for the services they offer.
On-Page Optimization | | SEOinSunnyNelson0 -
What's the best way to host Videos on my Wordpress site? (SEO-wise)
I have a hard time choosing whether to stream my videos from certain platforms like vimeo, youtube, etc. or embedding the videos into my site, and I'm not quite sure which one Google would like to see more of? And which style will save my page speed from plummeting too much. Any ideas? Thanks guys
On-Page Optimization | | Benavest0 -
Toxic URL???
Hi I have a URL that produced page 1, number 1 to 3 for most of our industries top phrases. Then we received a google penalty, (as did several of our competitors on the same day). We were effectively wiped from google. After much disavowing we were allowed back into the search results, this took about 3 months. I have employed the services of a top London SEO company for over a year now and have seen no significant improvement. I believe they are doing there best, however there results are VERY poor. According to the various tools, (searchmetrics, woorank, semrush) to name but a few, our site scores very well, yet we are not getting the results. Page one seems to be full of totally new websites, most of which I have never heard of, and have appeared from nowhere. Should I scrap our URL and put up a completely new one, and put a redirect from the original one? This would be a biggy since our url has been around for 20 years. Thanks for reading. Andy
On-Page Optimization | | First-VehicleLeasing0 -
Are sliding text SEO friendly?
Hi mozzers, I am wondering if sliding text SEO friendly such as this webpage: http://www.questexchange.org/?s=faq If it isn't is there a way to make it SEO Friendly? Thank you!
On-Page Optimization | | Ideas-Money-Art1 -
IFRAMES - SEO Question
If 30 websites IFRAM my website, is there any SEO advantage for me? Does google register time on site, metrics on how far in to my site the user goes? I have a real estate site with listings (homes for sale). Agents want to use my listing feed on their sites via an iframe. The clients would be scrolling through my listings through an iframe. SEO advantages for me? Disadvantages for the real estate agent using my listings?
On-Page Optimization | | JML11790 -
What are the best eCommerce sites from an SEO perspective?
We're working hard on improving our website right now, and would love to get the community's examples of the best eCommerce sites out there, from an SEO and a general customer-centric design perspective...
On-Page Optimization | | reddogmusic0 -
Anyone done SEO with on-page ONLY?
I read this blog post: http://www.seomoz.org/ugc/let-onpage-optimization-change-your-life The author claims they have increased the visitors 50 fold doing on-page seo ONLY. So they just added content, and optimized the site structure. Anyone have seen similar results? Not outreach whatsoever, just adding content to site. Technically, this should be true, article directories has tons of visitors and they were giving out links.
On-Page Optimization | | inhouseseo0 -
Site Wide Link
I have just run up the link explorer on my site and discovered that every page home page link points back with the text home - I assume this is bad in terms of SEO , my site name is ccie and I assumed that it put the site wide link of ccie to the entire site, however it seems to be the breadcrumb default of home which is doing it/. www.rogerperkin.co.uk/ccie Should I be looking to change this so my top keyword points back from each page to the home page. I am running wordpress and assumed the site name was the home link on all pages. Can anyone advise the best practice? Thanks
On-Page Optimization | | rogerp0070