Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Prices Showing for products in SERPs - organic CTR reducing
-
Hi,
I've been looking at a clients site and Google is pulling the prices of the products (for some not all) and the pages that rank have started to have a lower organic CTR.
Does anyone know how I can control what prices show in the SERPs? There is no Schema on the site to display this and the price is not in the meta title or description - it's just appearing on some pages - it's not uniform across the site?
Any ideas?
Cheers
B
-
If you have a kickass price, SHOUT it in the <title>tag.</p></title>
-
Hi B,
Sounds like you have pages that get enough organic traffic that Google is pulling the price data, without schema markup, from the page content. If this info is clearly marked the google bot can pull it from content and associated with the search results. By adding schema you can take some control over this, but if the information you mark up with schema doesn't match what is on page it is a pointless exercise and will be ignored.
Out of curiosity has the conversion rate on these pages increased? I only ask because a reduction in CTR from organic search could indicate that you are getting more qualified traffic and a higher conversions rate would be an indicator. Basically having the price in the search results means there is no surprises for the potential customer when they click thru.
Posting the URL will help us troubleshot if you are comfortable with that.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url shows up in "Inurl' but not when using time parameters
Hey everybody, I have been testing the Inurl: feature of Google to try and gauge how long ago Google indexed our page. SO, this brings my question. If we run inurl:https://mysite.com all of our domains show up. If we run inurl:https://mysite.com/specialpage the domain shows up as being indexed If I use the "&as_qdr=y15" string to the URL, https://mysite.com/specialpage does not show up. Does anybody have any experience with this? Also on the same note when I look at how many pages Google has indexed it is about half of the pages we see on our backend/sitemap. Any thoughts would be appreciated. TY!
On-Page Optimization | | HashtagHustler1 -
My target keyword is "moringa powder" but my product title is "moringa ultimate original powder". Is this a problem?
The focus keyword is "moringa powder". The product title and default H1 tag is "moringa ultimate original powder". The url also has "moringa ultimate original powder". Yoast is saying the keyword does not appear in the url or any subheadings. So should I change the product title and url to Original Ultimate moringa powder or is having them separated ok? https://greenvirginproducts.com/product/moringa/150-gram-moringa-ultimate-original-powder/ Thanks
On-Page Optimization | | Jeremy-Marion0 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
How to reduce http requests on magento
I have looked everywhere how reduce http requests on magento. couldn't find it, everyone talks about best practices but not actual answers how to implement this.
On-Page Optimization | | Mikaai1 -
How many product subcategories are ok?
Let's say I have a sea glass ankle bracelet. On my site, my main keyword is "Sea Glass Jewelry" and have ranked relatively well for this, but this main page has over 200 products in it. I thought that if the URL has the keywords in it, it would be beneficial. I also have a section for all my bracelets, so it would be there and then, a more specific ankle bracelets category. So, technically, an ankle bracelet will show up 3x. Sea Glass Jewelry (all products go here) Bracelets (all bracelets go here) Ankle Bracelets (only ankle bracelets) The URL is only attached to the main category so to speak. If you click the ankle bracelets category, the url will still revert back to the original main category: seaglassjewelry/sterlinganklebracelet so I don't believe there is duplicate content. I have had my domain for years and it has ranked well until someone hacked into my site 2 years back. I have never been able to recover from this loss. Since then, I have tried to optimize my site, but nothing seems to be working and I just want to make sure that I am not hurting my ranking by doing this. Can someone confirm this is the best way to do it or make a suggestion? Thank you.
On-Page Optimization | | tiffany11030 -
The company brand name does not show in SERP
Our company is ranking no.1 for brand keyword, however, when you try to find it by two words(with space between) then all those shows up and the website is nowhere to find. Any suggestions on how to solve this without the need to be ranked for something related
On-Page Optimization | | GardenPet0 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770
