Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Prices Showing for products in SERPs - organic CTR reducing
-
Hi,
I've been looking at a clients site and Google is pulling the prices of the products (for some not all) and the pages that rank have started to have a lower organic CTR.
Does anyone know how I can control what prices show in the SERPs? There is no Schema on the site to display this and the price is not in the meta title or description - it's just appearing on some pages - it's not uniform across the site?
Any ideas?
Cheers
B
-
If you have a kickass price, SHOUT it in the <title>tag.</p></title>
-
Hi B,
Sounds like you have pages that get enough organic traffic that Google is pulling the price data, without schema markup, from the page content. If this info is clearly marked the google bot can pull it from content and associated with the search results. By adding schema you can take some control over this, but if the information you mark up with schema doesn't match what is on page it is a pointless exercise and will be ignored.
Out of curiosity has the conversion rate on these pages increased? I only ask because a reduction in CTR from organic search could indicate that you are getting more qualified traffic and a higher conversions rate would be an indicator. Basically having the price in the search results means there is no surprises for the potential customer when they click thru.
Posting the URL will help us troubleshot if you are comfortable with that.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How best to wrap anchor tags around a product tile
Hi Say I am on a Product Listing page on ecommerce website and I have product tiles which contain images and name/price underneath them. Is it better to wrap the whole product tile (image and name/price) in an anchor tag (linking to their product page) or to wrap the image and the name/price underneath in anchor tags separately (linking to the product page) ? thanks
On-Page Optimization | | jtiernanibm0 -
How can I outrank a website whose brand is named specifically after a product / service (and mine is not!) ?
Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO. I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?
On-Page Optimization | | AlexTL0 -
Canonicalising a product with multiple variants
I am working with an ecommerce site and have encountered an issue I haven't come across before and would appreciate some advice on how to proceed. There are multiple variation products with one master product and then up to 20 or 30 variant products, the variation could be colour, size or both. The site has been set up to canonicalise all the variations to the master variant product, which I understand to be best practice. But, this is where the issue occurs, the master variant product URL 302 redirects to one of the variant product URLs. Example below. My question is, is this harmful to our SEO efforts? Would be be best to canonicalise to a preferred colour or size variation? EXAMPLE: Master variant product: www.example.co.uk/primary-category/product-123 Seeing this product on the page and clicking will 302 redirect to www.example/co.uk/primiary-category/product-123/colour-456 On page www.example/co.uk/primiary-category/product-123/colour-456 the canonical tag is www.example.co.uk/primary-category/product-123 Any help with this would be greatly appreciated.
On-Page Optimization | | SimonKenworthy0 -
Url shows up in "Inurl' but not when using time parameters
Hey everybody, I have been testing the Inurl: feature of Google to try and gauge how long ago Google indexed our page. SO, this brings my question. If we run inurl:https://mysite.com all of our domains show up. If we run inurl:https://mysite.com/specialpage the domain shows up as being indexed If I use the "&as_qdr=y15" string to the URL, https://mysite.com/specialpage does not show up. Does anybody have any experience with this? Also on the same note when I look at how many pages Google has indexed it is about half of the pages we see on our backend/sitemap. Any thoughts would be appreciated. TY!
On-Page Optimization | | HashtagHustler1 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
Date stamp in serp
I have a website with sauna reviews. These are mostly pages that exist for years and regularly change because comments/reviews are added by visitors and/or because I change information on the page. When searching in Google for competitive keywords I noticed that the snippet of my direct competitor included a date stamp in the format (9 hous ago). How can I include a time stamp in the snippet, and more important how can I make sure that the timestamp is very recent. Is it sufficient to add a date on the page every time the page is updated or is ther emore to it?
On-Page Optimization | | oeroek0 -
My nofollow link is showing as a 302\. Is this OK?
My nofollow link is showing as a 302. Is this OK? Not looking to pass any juice along but don't want to be penalized either. Thanks Buhrly
On-Page Optimization | | Buhrly0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770