Increasding the number of Tweets & FB Shares
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Just asking for advice / strategy on increasing the number of tweets & Facebook shares to a particular domain.
We're seriously lacking in this department and I'm not exactly sure how to get started as we're a B2B services company.
We're languishing on page 2 of Google where all the other stats look good enough for us to be in the top 5, tweets and FB shares are 1 and 1 respectively.
Any advice gratefully received - we also have a small budget set aside for an expert to provide a ranking strategy if anyone's interested.
Many thanks in advance,
Tony.
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Hi Tony,
I had a very quick look at your site. Content ideas etc. from below are good.
One of the easiest ways to increase this aspect is to make it easy to Tweet / Share. Can you bring AddThis or similar Share services into the design of the site? If people can see these on the site it is easy for them to share. I increased Shares of a TV Advert by 10 times by including this feature (video been on the site for 2 years, one year of which with AddThis).
I hope this helps.
Regards
Geoff
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Totally agree with EGOL. Here's my 2 cents to that: Simply ASK your customers, what they want you to write about
Start a mini-survey and let your customers openly discuss your content. Ask them if there's something particular that they don't like about your content. Also ask them on how often you should write something. Sometimes you'd be amazed to hear that your customers either want more or less from you.If users get what they want when they want it, they are more probable to retweet it Even though that may not sound very new to you, it is most often neglected when creating content.
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Some tips to increase B2B tweets.
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Make a blog on the domain, create good content which suppliers and friends will want to share.
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Contact suppliers about your content see if they will tweet things on their accounts.
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Make a document for B2B suppliers to download, to download the content they must tweet first.
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Make corporate video and link it via FB shares.
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If you want tweeted then place something on your site that is highly tweetable.
If you want shared them do something that people will want to tell their friends.
Funny content, free stuff, a great video, a news article are examples of things that people tweet about. What can you do?
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