PA and PD better than my competitors is a way to rank better?

[Ex2]

I got a site that stuck in last position of google's first page.

My on-page is grade A for this particulary page, i got links for that page too.

But My competitors PA and PD is better than mine, not too much, but it is.

If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors?

Thats the factor that i have do cara abour now?

[DavidKonigsberg]

Keep in mind da and pa are not so accurate anymore since people are using the disavow tool. Also keep in mind the google cares more about quality, anchor texts and relevance then just da and pa. So be careful if you are just chasing the da and pa.

[JesusD]

I love this idea! Combining social media and getting some authority links helped me outrank some competitors.

[bronxpad]

Best thing to do is make sure your site structure and code is clean and fast. Optimize your pics with alt tags, and use the lowest image size possible so speed of loading is quick.

Also measure your analytics and review your time on site and bounce rate. If google sees that people visit your site and immediately leave, this tells them your site is not relevant for that specific keyword.

You will also want to make sure that you consistently add new and relevant content throughout your site. Google seems to like deep sites. That is why internal linking is important.

Get reviews for your site from clients or customers from Google, Yelp etc.

Good Luck

[Andropenis_Australia]

Short answer to your question, yes.

A quick question to everyone who says update the content, that is fair enough, but whenever we undertake a site wide update/slight content addition/change it seems we get hit with a filter/penalty.

Sort of like "your site is changing, we need to wait until you stop to rank you properly"....it's really weird.

Although I wonder if it has more to do with slight title tag changes too, any thoughts, anyone?

[SEODinosaur]

I have actually used these (I call) "trust building strategies to rank", it was a wise decision!  IMO and experience trust is the most important factor for ranking.

I am beating my competitors for most of our main keywords. See Attachement, we are only targeting relevancy and building trust.

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[SEODinosaur]

Agreed!

[Syed1]

I have seen many cases where the 1st position holder has PA and DA less than the lower ranked ones, however, it definitely does help a great deal to see your site and page authority generally. Just putting it out there so you don't expect to automatically rank higher if/when your PA DA increases

[simonsw]

Hi Rafael,

Yes, look to primarily focus on the PA and look to continue to build relevant links to your site page focusing on the relevant anchor text to be used.

It might be worth running Open site explorer too and monitor the current external links (as well as internal) point to the specific page and look to engage within existing websites already linking to you but ask them to modify the anchor text?

Simon

[NewGlobalVentures.comSEOTexas]

Hi there Rafael!

It seems that JoelHit is referring to making sure that you have uniquely written content on your home page if that is what you want to improve in rank, provided that you're already working on the backlink issue.

I'd strongly recommend going through OSE to review your competition's highest backlinks for DA/PA and working to get some for yourself.

Best of luck!

[fassa]

For pages that have similar link metrics and are competing for the first page rankings I would really recommend to focus on the social metrics as of late they seem to be what helped me get my clients from top 5-9 to 1-3.

If you give more information about the page and keyword we can do further analysis and see what you lack from the puzzle. But you can do that yourself too ..

Check here :

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

If u are missing a piece of the pie simply do work on it and get to the top.

[ShaMenz]

Hi Rafael,

On the subject of updating content, there are a couple of basic things you could think about that will help send a signal to the search engines that tells them the content on your site is kept current and therefore more likely to be relevant.

• Take a look at your existing pages and see if any of the content can be updated. There is an old blog post from Rand which talks about this and is still very relevant

Headsmacking Tip #11 - Refresh Legacy Content for a Rankings Boost

Paddy Moogan also talks about this strategy in a post from earlier this year

Actionable Link Building Strategies

• The second option is to look for opportunities to build new content (which can serve the dual purpose of helping to build more of those back links you want)

On the subject of building more links, yes, that will help improve your PA & DA, but be clever and thoughtful about the way that you do this. Don't just go for every link that crosses your path - work to get better quality links rather than just going for quantity.

Hope that helps,

Sha

[Ex2]

What do you mean update the content?

cuz my page is static, what king of content can i put in a page that is static, you know what i mean?

Any tips?

[elephantseo]

Make sure you link to that page from other pages on your site to from within content if you have not done so already. This may provide a quick win while you do your link building.