I'v been trying to rank for this word for a long time
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Hi,
I have this one page designed to rank for a spesific word i google (sweden). The page has a flawless moz grade A on-page. While my competator ranks for their subdomain, also grade A.
I rank 6 he ranks 2 in google. Would I be doing a misstake if i 301 directed it to mu subdomain.
In visitor perspective it would be a better landig page aswell. I dont want to lose my rank though.
Best practice, anyone?
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Well if you redirect to the root domain you may still lose your position. Google has pulled out that particular page to show because it's the most relevant page on the website for that particular query. It makes more sense to either add more content to that page or increase the number of links to it.
Is there anything your competitor is doing on their page that you're not? Can you do it better? Can you give more value to readers of that page?
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Hi Bjorn,
The simple answer is to work on the link profile for the page.
The difference between achieving 2 or 6 is likely fairly small as magicrob indicated.
I would:
- Review internal linking to the page to ensure that it is getting some help from your higher authority page(s)
- Work on obtaining more good quality external links using a diverse range of anchor text.
Also, remember that with regionalization and personalization, rankings are indicative these days, not set in concrete. Obtaining and maintaining good Page Authority and Domain Authority should always be a part of your plan.
Sha
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Actually, studies have shown that click through rate drops off dramatically after search result #3 and continues to drop the further you go down the page... Being on page 1 isn't necessarily good enough anymore!
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Personally, I would be happy in your position and and not mess with much. That's just me. Ranking 2 or ranking 6........... both are good. Right?
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Im sorry I did a misstake here, its the root domain ofcourse!
My page /page is ranking number 6 and I about 10 links to that page and my question is if I was to redirect that page to my root domain instead would that be a mistake?
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Hi
Yes it would probably turn out to be a mistake if you redirected a page to a subdomain. Subdomains are considered more like separate sites than folders or pages. If you haven't got a subdomain with as-strong a link profile as your current ranking page then you'll likely lose the ranking, either temporarily or permanently.
Are you acquiring links to your current ranking page? That's probably the difference between position 6 and position 2.
Cheers
Rob
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Can you share a link to your site, and your competitors site. I would love to take a look at it.
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