Partner outranking main site in local
-
I've been working on local for a client, and it looks like the partner's name and one review is outranking the firm name and it's 20 reviews. The firm's GMB profile is better, but they're still buried.
Any advice?
-
I hope you are doing well!
I'm a Professional SEO "Link Builder" Specialist. I have multiple niche Websites/Blogs having High DA / DR and good Organic Traffic on the Google Search Engine at a reasonable price than others.
Check Some Examples of My Quality Website Here:
Websites Organic Search Traffic
https://www.techtimes.com/ 37.3K
https://spacecoastdaily.com/ 76K
https://latinpost.com/ 5.6K
https://wheon.com/ 93.5K
https://henof.com/ 119.2K
https://www.tmcnet.com/ 5.6KNote: I have 10k+ sites If you need more websites, share with me your requirements.
Looking forward to hearing from you soon!
Best Regards,
-
My sincere pleasure, Julie!
-
Thank you for the great answer Miriam!
-
I really like this response. I was thinking, fully with my SEO-head, but from a business POV this answer is right on the money
-
Hi Julie!
So sorry to hear of the trouble you're having with that. It's not an uncommon scenario. There are basically two steps to take to try to resolve this:
- Do a competitive audit between the business and the partner. Set up a spreadsheet so that you can compare the metrics of the two entities you're investigating. Look at keywords in business title, DA, PA of the GMB landing page on the website, review count, rating and sentiment, possible duplicate listings, citation accuracy/spread for each, etc. Once you have those metrics, you may be able to spot some specific reason why Google is favoring the partner over the firm. If not, move on to step 2.
2) If the client judges that the partner outranking the firm is harming a critical metric like conversions or revenue, you can decide to minimize the partner listing to try to demote it, if the client agrees. Remove photos, remove hours of operation if you can, point the listing to a low PA page on the site (typically a partner page rather than the home page, unless your partner has a strong landing page?), remove any keywords from the partner's title, etc. At the same time, try to earn a few good new links for the landing page of the firm, and showing a bit of extra love to the firm's listing can't hurt. Add new photos, maybe start scheduling some Google posts, do some Q&A. Hopefully the combination of minimizing the partner and maximizing the firm will generate the desired results.
This won't be the right solution for every scenario, but if it's deemed that the partner outranking the firm is negatively impacting the business to a degree that the partner's listing prominence needs to be sacrifice for the sake of the brand, hopefully my instructions will help!
-
They're positive for both. I don't think he's well known.
There may be a few more searches for the partner's name because there are other attorneys, in other states, with the same name but according to ahrefs it's not a huge number.
If a person searched for the partner, it would be nice if they saw his one box, but our main goal is to get the firm on the map.
-
Ah that's pretty interesting. Is it a positive or a negative review? Negative reviews tend to have prominence over positive ones (which is why people often engage in reputation management attempts). If both sets of reviews (partner vs firm) are positive then it could just be, they're such a big name that they disrupt the SERPs (as people search more for them than for the firm, yet both are intrinsically connected)
-
A Senior, named partner of the firm.
-
What do you mean by partner?
A business partner commercially (another company?)
A partner of your business (like a General Practitioner, a partner of the practice in a medical profession - a person?)
An affiliate partner? A stockist?
There are so many types of business partnership that I believe we need just a smidge more info here, to help properly
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I increase my client's Google Local listings?
Hi Guys, I have a hypothetical question for you. Let's say I live in a town that has two pizza places and in the maps section of a Google SERP the other place outranks my client when I type in "Pizza Place Smalltown NY." What would be a list of things that I could do to make "Pizza Place Smalltown, NY" rank better in that portion? Thanks!
Image & Video Optimization | | oomdomarketing0 -
Can i use base64 images (URI) for better SEO performance - faster site loading?
Hi, Do you think the use of image data URI is SEO friendly? I got 20 JPG icons on each site, but use too many HTTP requests. So can i use base64 (URI) images for my small icons? Thank you for answer!
Image & Video Optimization | | Termex0 -
Local business ideas?
Hello, if you are good at SEO and want to launch businesses thanks to your ability to rank high on local searches, what are some good ideas? I'm more interested in the market sizes than the difficulties to rank. Another important factor is the ease to do the actual business. Because of that, I'm looking for ideas like "appartment renting San Diego" because you can create a classifieds ads website where people pay for their listings. Another good idea is "marriage photographer New York" because if you have the orders you just need to hire a few free lance photgrapher. "car dealearship London" wouldn't work on the other hand because opening a car dealerhip is too costly. Thanks a lot!
Image & Video Optimization | | EndeR-0 -
Has Anyone Used CBS Local Pages?
CBS has a service that they offer to their advertisers called CBS Local Pages. Has anyone used this? It's about $1500 a month and basically they send "business data" to local listing platforms, this is similar to UBL and LocalEZE it seems. One of my associates subscribed to this and they're unsure of the value, they are paying $1500/mo for something that can be achieved with $125/year with localeze. Has anyone used this?
Image & Video Optimization | | qlkasdjfw0 -
Setting Up Localized City Pages and Duplicate Content issues
We are setting up landing pages on our site that will cater to specific cities, in an effort to be more relevant to the users in those cities and also capture more localized traffic. These regional pages will each have a unique paragraph at the top, but below that is a sentence or two about each product line that would be difficult to rewrite with quality more than 10 - 15 times. Would the paragraph at the top of the page be enough unique content (about 4-5 sentences)? Obviously the duplicate content wouldn't be to my advantage, but is it really necessary to rewrite the other sentences about the product lines? What's the most efficient method to complete this project in a whitehat fashion?
Image & Video Optimization | | InetAll0 -
Google Places - Local Search - Not ranking when 100% complete?
Hi I have followed the examples set by David Mihm and fully completed a Google Places listing - with the geographical area covering the area that it serves along with lots of local citations but when searching on google for 'accountants swansea' it is way down on page 4 of the places results. Does it take time for Google to recognise these changes to Places listings or is my listing incorrect to attract a high listing for the search phrase. Looking at the competition many of them have not optimised or done anything with their listings pages so I am at a loss to explain why the listing is doing so badly. The places listing is at http://maps.google.co.uk/maps/place?hl=en&prmd=imvns&biw=1280&bih=829&um=1&ie=UTF-8&q=accountants+swansea&fb=1&gl=uk&hq=accountants&hnear=0x486e45555a4e97b1:0x3d77128e2fe7cb74,Swansea,+Neath+Port+Talbot&cid=9815784575213492240&ei=UN6WTt7UJ8rasga-ocTrAw&sa=X&oi=local_result&ct=placepage-link&resnum=7&ved=0CFcQ4gkwBjge
Image & Video Optimization | | idv0 -
Backlinks & local search?
I'm aware that local search is mostly based on citations, and how well your Google places page is optimized, and the landing pages are optimized. But I was wondering if anyone could tell me if backlinks have any relevance in the local search results? And if they do, how much would you say the impact the local search results? could you estimate a % of total value? Also if they do, does it help to have backlinks that point at your places page urls? or should the backlinks just point at your places page landing pages?
Image & Video Optimization | | adriandg0 -
Local Keyword vs Business Name in URL
I am working with a local business owner who has purchased multiple domains. One includes the geographic area she serves and the type of business she runs. The other includes her business name and the type of business she runs. She is unsure of which domain she would like to use as the main URL for her business website. When choosing a domain for a small, local business, would you consider it advantageous to have the main geographic area that the business serves in the URL rather than the actual name of the business? What would be the best use of domain name which isn't selected from a SEO standpoint?
Image & Video Optimization | | Neustop0