Guest Posting Offer
-
Our company gets pitched on linking to other websites nearly constantly. Recently, we received an offer to guest post on several sites managed by the same person. These sites aren't really relevant to our website, so my instinct is that we should ignore the offer. However, I would really like more backlinks and maybe I shouldn't turn away this offer.
-
Hey there, I think some of the responses in this thread will give you what you need but just wanted to chip in.
Guest posting is a bit of a contentious topic at the moment, recently Google Reps like John Mueller have said that sites should nofollow ANY guest links (so that includes very reputable sites and relevant posts).
As Marjin says below - I think you're on the money when you talk about relevance. If we ignore Google for a moment - is it likely that users on those sites would click through to yours and convert? If no then it's quite likely this person is offering guest posting to a host of different sites and Google probably has a pretty good idea that the site is spammy. So you're less likely to get a ranking benefit from this and you're not getting direct benefit from the links.
If, on the other hand, there is a way for your site to be relevant to the sites then at the very least you could get users clicking through and converting, which is direct value anyway. If this site is vetting opportunities to make sure they are relevant to the audience it's more likely that they drive value for that audience and don't just write about anything, which means there's more chance of Google seeing the site and links as valuable.
By the sounds of things, this opportunity is in the first category so I'd be inclined to turn it down.
Hope that helps!
-
No need to do guest posts until you understand how to value links like the back of your hand. Otherwise you are likely to be taken advantage of. You can be assured that many people who are asking you have very little knowledge of what they're doing or if such links will help or hurt them or you. Study up, practice, investigate, use tools.
-
I don't think that's very bad. I mean all the big sites and company always get links from news sites and unrelated sites and that's fine. As long as the site isn't low quality, I think it's okay.
-
You gave the best answer yourself: "These sites aren't really relevant to our website" - That is SEO language for don't do it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Other than social media, where are good places to post content from ones website?
I am trying to build links with my content. I always post to social media (Twitter, Facebook, Google + and sometimes Stumble Upon) What are other good choices that may have more staying power?
Link Building | | donsilvernail2 -
Guest Blogging Question? How many links in an article?
I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks
Link Building | | WayneRooney0 -
Guest blogging: is there a safe way to do it?
Following Google's nuking of My Blog Guest, is there any way of doing (high-quality, small-scale) guest posting safely? Specifically, do the tips from Neil Patel here (written Jan 22) still stand up? Only post on relevant blogs – ideally these blogs should also be larger than your website. In other words, do it because it will help with branding, traffic, and sales. Posting on bigger blogs that are also relevant will provide you with more good exposure than posting on small, unknown blogs. Avoid using rich anchor text – rich anchor text will become a huge red flag and will probably cause your site to get penalized eventually, especially if you are building these links through guest posts. Share the love – you won’t be able to link out to your site only. From Wikipedia to your competitors, you’ll have to link out to whichever site benefits the reader the most. Build up your author rank – with Google Plus becoming more popular, it will be easier for Google to determine how good of a writer you are. So, you’ll have to focus on publishing only valuable content as you won’t want crap tied to your author account. Co-citations are valuable – even if you don’t get a link from a guest post, just having your site mentioned in the article can help with rankings. I think Google will place more emphasis on co-citations in 2014.
Link Building | | Jeepster0 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
Content Writing for the Internal blog or guest posting on external blogs
Hi All My question is If I am writing an informative article for quality content and to help attract visitors Do I add the article to my own website and try to get visitors via link building or do I post the article as a Guest post on another website with links back to the relevant pages or should I do both and if so what % eg 50% blog posts and 50 % intenral posts thanks in advance
Link Building | | ingageseo0 -
Is it Better to Link to an Article or Post it on my Site?
I have a client who has a few articles written about her and posted on different news-related sites. She has asked me to capture these articles (we have permission) and create a section on her site for them. My question is this... From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of. Your advice is greatly appreciated. Thanks, Kirk
Link Building | | kbates0 -
Some questions about guest posting
After reading this on the SEOMoz blog, I've decided to try some guest posting to gain some backlinks for our real estate site. I have a few questions for those of you who do this regularly: 1. If the site you are posting on allows up to 3 links in the signature box, do you generally use them all? My gut instinct is that one anchor texted link would give me the most bang for my buck. 3. How much attention do you pay to PR or DA? If a site is PR1 but relevant to your niche would you spend the time to write the article? 4. What negatives have you found when writing guest posts? Thanks!
Link Building | | MarieHaynes0 -
Guest Posting - What Are The Steps To Start Posing In Any Niche ?
Guest Posting - What Are Best Ways To Start In Any NIche ? How do I go about finding these type of oppty's -- manually, using seomoz tools, other tools etcc
Link Building | | helpwanted0