National services provider and localized SEO (no physical stores)

[sprydigital]

Doing work for a telecom provider who operates in over 25 states. They are not trying to drive traffic to their brick-and-mortar stores. They want their marketing website to show products/services/pricing dynamically when a user enters their zip code. Previously, we could not show this until the shopper was already in the purchase flow that began with their serviceable address. They want to move these location-based details more forward in the shopping experience. They would likely have a "default" zip and set of services/pricing displaying until a user changes their location.

My question is how does Google treat local SEO on a site where all location-targeted content is dynamic? Will the website suffer in localized search, when a shopper, say, in Colorado, wants to search for Internet providers?

Is it better to have distinct landing pages for each territory with services/pricing?

[WilliamRohana]

@NaeemGari said in National services provider and localized SEO (no physical stores):

Distinct landing pages would be a better option to gain local visibility. It would give you more control over the page and define key aspects such as meta tags, localized content, schema, etc that are high-impact SEO factors.

SEO Services North London recommends using distinct landing pages for enhanced local visibility. They offer control over crucial SEO factors like meta tags, localized content, and schema markup, optimizing for higher impact.

[WilliamRohana]

@sprydigital said in National services provider and localized SEO (no physical stores):

Doing work for a telecom provider who operates in over 25 states. They are not trying to drive traffic to their brick-and-mortar stores. They want their marketing website to show products/services/pricing dynamically when a user enters their zip code. Previously, we could not show this until the shopper was already in the purchase flow that began with their serviceable address. They want to move these location-based details more forward in the shopping experience. They would likely have a "default" zip and set of services/pricing displaying until a user changes their location.
My question is how does Google treat local SEO on a site where all location-targeted content is dynamic? Will the website suffer in localized search, when a shopper, say, in Colorado, wants to search for Internet providers?
Is it better to have distinct landing pages for each territory with services/pricing?

SEO Services North London can ensure Google indexes dynamically generated content for local SEO. Structured data markup and consistent NAP information enhance location relevance, maintaining visibility. Creating distinct landing pages may offer more targeted relevance for localized searches.

[NaeemGari]

Distinct landing pages would be a better option to gain local visibility. It would give you more control over the page and define key aspects such as meta tags, localized content, schema, etc that are high-impact SEO factors.