Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain Authority dropped 10 points and I don't know why
-
In my latest site crawl, the domain authority dropped 10 points for no apparent reason. There have been no changes to the site. The only change I have made this month is to block referral spam to the site. My competitors' DAs have stayed the same too.
website name: https://knowledgefront.co.uk/
Any ideas?
-
Check for incoming links and see if there's any pattern. Check referral traffic and see if any bot traffic is landing on your website or not. Try the following steps:
- Create a filter in analytics
- Block spam IPs
- Block bot traffic to land on your website.
- Create quality backlinks
- Find out pages that are performing lower in SERP i.e. 5,6,7 or 8,9th positions. Optimize them and push them for better CTR.
Once you are done, submit sitemap and wait for some time, I hope this will help you out recovering the lost DA as it works for me.
Regards,
Ravi Kumar Rana
TheSEOGuy -
@lisababblebird said in Domain Authority dropped 10 points and I don't know why:
With just a quick look, you've got 53ish links and many of them are questionable at best, or directory links.
So, link quality may be an issue, also, did you manually disavow links? If so, you probably just brought unwanted attention to your site.
We never tell clients to disavow on their own... only if they receive a manual penalty do we take that step.
Instead, focus on building actual valuable links as Google and other search engines have gotten pretty good at recognizing and ignoring spam links on their own.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Huge Increase In Internal Links + Domain Authority Tanked
Hey, I am very concerned about the link metrics I am seeing, really hoping someone can help. In October last year there were a total of 34.7K 'total links' attributed to my E-commerce website . This compared to 41.2k and 213k links attributed to my two main competitors. In November, my website had a forced update due to incompatibility issues my shopping cart version was having with the server on which it is hosted. (I was told by my web developers / hosting company that their server was upgraded.) This update created many problems such as checkout issues, page layout issues, sitemaps not automatically regenerating and the big one - it reverted back to http instead of https. Along with my developers, I spent 2 weeks fixing all of the issues until everything worked correctly and https was reinstated. After initial warnings from Moz, I have not received any critical crawler issues or warnings, big ranking drops etc since November. I was satisfied that all was ok. However, in November my 'total links' jumped to 81.5k and have since continued to balloon. December - 309.1k, January -335k, February - 665k, March - 716k, April - 719k, May - 742k, June - 751k. In the same period (November - June), my external links went from 5.3k - 8.7k. So it appears the huge increase in links are internal. In my latest report it states that 'internal follow links' are up by 8k and 'internal no follow links' are up by 1k. This is insane. I cannot understand why I have so many internal links and why they keep increasing. I maintain the website with updates, blog articles etc but no more than I have in the past several years. Worryingly, once this increase in links started being reported, my Domain Authority has also tanked. In October my DA was 37 (higher than my competitors) and has since dropped as low as 19. It has gone up to 21 this month (still significantly lower than my competitors). I have spent hours researching why this huge increase in internal links could be happening but have got nowhere. If anyone could advise what the issue could be and how I can fix it, I would be eternally grateful. Issues I have discovered along the way that may help with analysis:
Link Explorer | | g3mmab
My site has many 404s (hundreds) - all relate to urls of old images that have been removed from the website. The 'Top Hits' on my website are from blogs (some spammy) to these deleted image urls that return a 404. I don't use any plugins. I do get 'duplicate content' notices as my blog posts archive themselves and generate new urls - as an example - 'blog post name' archived December 2023. It may be the case that the old http urls have been redirected to https but I have no warnings for 'redirect issues' in Moz. Thanks for taking the time to read this and thanks in advance for any help.0 -
improve my da
hello
SEO Tactics | | zlbvasgabc
i work on my site fore 2 mounth and i still cant increase my DA
how can i increase that?
its my site:
https://bandolini.ir/0 -
Unsolved Bummer no data found for my domain!
when i am searching my domain http://mqiexplore.com/ its showing no data found. fix it
Moz Tools | | qasimiqbal220 -
Should I split long form content?
I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic. But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content. I can talk about something like this without sharing the keywords completely: Title + for girls Title + for boys Title + for kids Title + for girlfriend Title + for boyfriend Title + for students As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words. However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?
SEO Tactics | | mozasea0 -
Crawl solutions for landing pages that don't contain a robots.txt file?
My site (www.nomader.com) is currently built on Instapage, which does not offer the ability to add a robots.txt file. I plan to migrate to a Shopify site in the coming months, but for now the Instapage site is my primary website. In the interim, would you suggest that I manually request a Google crawl through the search console tool? If so, how often? Any other suggestions for countering this Meta Noindex issue?
Technical SEO | | Nomader1 -
Finding websites that don't have meta descriptions
Hi everyone, as a way to find new business leads I thought about targeting websites that have poor meta descriptions or where they are simply missing. A quick look at SERPs shows this is still a major issue for many businesses. Is there any way I can quickly find pages for which meta description is lacking? Thank you! Best regards, Florian
Technical SEO | | agencepicnic0 -
Any way around buying hosting for an old domain to 301 redirect to a new domain?
Howdy. I have just read this QA thread, so I think I have my answer. But I'm going to ask anyway! Basically DomainA.com is being retired, and DomainB.com is going to be launched. We're going to have to redirect numerous URLs from DomainA.com to DomainB.com. I think the way to go about this is to continue paying for hosting for DomainA.com, serving a .htaccess from that hosting account, and then hosting DomainB.com separately. Anybody know of a way to avoid paying for hosting a .htaccess file on DomainA.com? Thanks!
Technical SEO | | SamTurri0 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0
