What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
-
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city.
Example:
- City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city)
- Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections.
Which one do you think is better for local SEO and rankings?
Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend.
I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
-
Hi, the best method we recommend is writing a high word count piece of quality evergreen content marketing, perhaps every month. The work needs to be very high quality and answer your customers' questions.
-
I would suggest you go with a city-specific page for each service; this is the best strategy that fully works. Search engine spiders analyze the page and serve those pages which are the best in their database around that location. Let's say, my domain has services under profitparrot.com/services, you can see this is not the location-targeted page as it generally serves. While I have another page, https://profitparrot.com/seo-services-in-abbotsford/, where you can see I am targeting the location in my page URL and content. This clarifies the search engine about this page is for a specific location and I have to serve this page when someone searches for Abbotsford SEO but within that specific location. Remember, location is the main factor, you have to show the location in every aspect.
-
@yourleadpartner
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTech said in What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?:
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
To target city-specific local intent service keywords, it's essential to create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings. For example, if you're looking for a reliable Automobile Provider Miami, having a well-optimized, city-specific page can make all the difference in reaching local customers effectively.
-
@FinacusTechTo effectively target city-specific local intent service keywords, create dedicated service pages optimized with the city name in titles, headings, content, and metadata. Include local testimonials, service area maps, and ensure NAP consistency for local SEO impact.
-
Create separate service pages for each city, optimizing them with local keywords and relevant city-specific content. Include local testimonials, images, and service details to enhance relevance. Ensure each page is unique to avoid duplication and improve local SEO, attracting targeted city-specific traffic.
I face the same issue with my this website, Limcy Packaging. -
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
404
We find 404 pages on our company website using Screaming Frog SEO tool. it's important to fix these 404 errors, a web designer can normally help.
Web Design | | sarahwalsh0 -
Unsolved Our SEO agency has substantially moved back within Google’s SERP’s, but we can't figure out why.
We have followed the guidance of [Google EEAT] and Google’s Webmaster Guidelines. However, our [Cardiff SEO company] has moved back substantially in the SERPs; the links and content marketing are good, yet we substantially back on Google’s SERPS by over 30 places and we have no clue why. We don’t know why; we are an SEO agency with over ten years of SEO experience, we never have had this happen to us, and can't figure out why our business has moved back to Google. If there are any SEO experts here, we would appreciate your help. We called Walsh and Partners, we are a white hat seo company based in Cardiff, South Wales, any help we would be so grateful.
Moz Local | | sarahwalsh0 -
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?
I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.
Local SEO | | ThisTimeWereOn0 -
Do You Risk A Penalty From Local Paid Directories in 2022?
Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance
Link Building | | Scottlinklater0 -
Houston Printing Company Removed City from Main Page - Will Our Rankings Change?
We operate a full service printing and direct mail company located in Houston (www.catdi.com ). We have been in business for quite sometime and had enjoyed top tier position on page one for many years. However after revamping our website and main page it was determined that we used "Houston" way too often. Our keywords are ( Houston Printing , Printing in Houston)
Local SEO | | NEWCHOPPER
I suppose to the pros it looked and it seemed a little spammy with all the references to our city. But after the changed we have now dropped to mid - bottom of page two. Should we worried or does after sometime
will be move back up? I dont want to hastily change back but to our surprise those aren't really searched terms I would hate to see our positions and ranking fall because of this change. Thanks CATDI PRINTING0 -
Website pages for different cities
HI, Is it ok to have pages on my website that are specifically targeted for one town? Does Google frown on this? is there any thing I should know about doing this, like, does it hurt my seo efforts in anyway? I would be making each page as resourceful as possible to the reader., by Including unique content etc Thanks in advance:)
Local SEO | | MissThumann0 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0