How To Increase Google Shopping Rankings?

[MichaelWeisbaum]

What are the best ways to help influence your products rankings in Google Shopping SERPS?  Aside from the obvious factors (ie Product Title, Description, brand, etc), what are the key factors in optimizing your products?

[zeepartner]

is that it, or are there any more specifics that count particularly for G-shopping?

[AmericanOutlets]

I should have used the word purchase instead of conversion in my answer. I'm not sure Google gives any weight at all to conversions, since conversions are defined by site owners and not Google.

To answer your question, Christopher, if you use GA for ecommerce tracking it automatically tracks purchases, as well as custom conversion goals that you define. If you don't use GA on your site I don't know how they would know if a visitor converted or not, probably through pages per visit or other behavior that shows engagement with the site.

[ChristopherGlaeser]

How does Google track conversion rates?

Best,
Christopher

[AmericanOutlets]

Other than on-site optimization, the main factors google uses for shopping results are things like bounce rate, conversion rate, time on page, etc. So basically if visitors are responding well to your products and making purchases, your shopping SERP will go up.