It is there to authenticate you with the social media networks as well as create open graph tags

it is a form of structured data called open graph

See

• https://builtvisible.com/a-look-at-social-mark-up/
• http://kb.yoast.com/article/219-getting-open-graph-for-your-articles
• https://yoast.com/social-media-optimization-with-wordpress-seo-by-yoast/

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"Daniel Butler"}

I hope this helps, Tom

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they are almost identical normally you want to utilize the same domain name see

https://www.deepcrawl.com/knowledge/best-practice/hreflang-101-how-to-avoid-international-duplication/

https://moz.com/blog/the-international-seo-checklist

I would look at the back link profiles as well as let me know if they are like for like when it comes to text?

sincerely,

Thomas

I think that Tom gave you one of the best answers possible.

However I hope this helps your site structure should be very similar to one contained in the two URL's

If I may add a little bit of information that I thought was helpful

• https://support.google.com/webmasters/answer/189077?hl=en
• https://www.deepcrawl.com/knowledge/best-practice/hreflang-101-how-to-avoid-international-duplication/

WHERE TO ADD YOUR HREFLANG TAGS

You can add hreflang tags to your sitemaps, in the HTTP response headers, or on the page itself.

IN YOUR SITEMAPS

The best place to add hreflang is in your sitemap as including them in the headers or on the page adds weight to every single page request.

The following example will inform Google about the English version from the German version of the website:

<url>   <loc>http://www.example.com/deutsch/</loc></url>

<xhtml:link< span="">                  rel=”alternate”                 hreflang=”en”                 href=”http://www.example.com/english/”                 />         <xhtml:link < span="">rel=”alternate”                 hreflang=”de”                 href=”http://www.example.com/deutsch/”                 /></xhtml:link <></xhtml:link<>

This method would need to be repeated in full for every page on the site and for all the international websites.

IN YOUR HEADERS AND HTML

Hreflang tags can also be added to the HTTP header:

Link: http://www.example.com/english/; rel=”alternate”; hreflang=”en” Link: http://www.example.com/deutsch/; rel=”alternate”; hreflang=”de”

Or in the tag in the HTML:

http://www.example.com/english/” /> http://www.example.com/deutsch/

& because you will be creating a new site

https://www.candidsky.com/blog/the-seo-2015-guide-to-website-migration/

it would come down to your backlink profile if it were me I would use

Moz open site Explorer,  Majestic, Ahrefs  and Google Webmaster tools to determine whether or not I will be receiving a enough Backlinks for a subdomain or separate TLD otherwise I would use a subfolder and an extremely fast method of hosting the site  Fastly is excellent or many other great methods as well.

Hope this helps,

Tom

PS use

http://hreflang.ninja/  to check

Under no circumstances if you want to rank for local results should you use the same telephone number for multiple locations or  different companies that will destroy your  ranking as you will compete against yourself and confuse Google. There are many excellent methods of getting additional phone numbers that are legitimate

do not mess with your NAP

Name

Address

Phone number

Level 3, jive communications, grasshopper, trilo, 8x8, Vonage, & Ringcentral are just a few that come to mind.

I believe you can save money on  grasshopper in Moz.com/perks  I can personally vouch for jive, grasshopper, trilo & 8x8 for inexpensive phone numbers trilo is tough to beat but may not be the exactly what you're looking for.  I encourage you to look at all the phone systems I can tell you I think

http://grasshopper.com/blog/should-you-have-a-local-number-for-business/

http://grasshopper.com/blog/local-numbers-have-benefits-too-ya-know/

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I would personally still noindex because  I would never recommend deleting something that I have not seen when it comes to site architecture. This way you really are not lose anything and you revert if you need to.

You may find that the lack of drops you down in ranking I doubt that will happen I really doubt it but I would not want you to delete having not seen your site.

Hopefully That helps,

Tom

You could go back and improve the pages if you have any URLs from other sites or back links pointing to your content and you deleted that will not be good. Plus Google Will probably not like that you chop your site and half. If they are really worthless pages no index them So your crawl budget doesn't get ruined. To me removing content because there's small problems with the Page sounds about idea very bad idea.

You can spell out the number and provided as a regular number. As for his phones being able to actually click on the number it will not make a difference aslong as you formatting correctly. e.g p>To make a booking, call tel:+1324-456-7899 Thomas

You can view the MozLocal dots and if you put the mouse over then it will show the expected date. It will be seen by the  public. About 2-3 months.

Hope that helps,

Tom

I'm sorry to hear that I would recommend requesting the people linking to your existing site that are using high quality powerful links to update the back link to point to your new site.

the advantages of dealing with people with legitimate sites are they are much easier to find and will actually help you with these types of things. It's not the nightmare that it is trying to get a hold of a blackhat webmaster.

Outside of creating a 100% legitimate website with a slightly different niche may be content, inbound marketing whatever buzzword you want to use for the very short time I hope it takes you to get your most powerful white hat links to point to your new website.

Removeem.com It is a wonderful tool for finding the names and contact info of webmasters you can use it to make a polite request saying that you have a new domain and you would appreciate if they would please update the link pointing at your site.

After you have taken the best Backlinks away from your existing site I would move to your new site.

I would also be upfront about moving place text saying you are changing domain names in a  conspicuous location on your site.

If you feel that your livelihood is being jeopardized by this I definitely can understand I would then really put 110% into creating some top-notch content and user friendly/mobile design on your new brand. When you go live you want to really have something better than what you had before.

I'm sorry I don't know any methods that would be instant but I would consider using pay per click to soften the blow.

I hope this is of help,

Thomas

this is older but

http://googlewebmastercentral.blogspot.com/2010/11/best-practices-for-running-multiple.html

https://www.webmasterworld.com/google/4557285.htm

and this discussion of tactics used to do what are considered now black hat

http://www.nichepursuits.com/should-you-host-all-your-niche-sites-on-the-same-hosting-account/

it is no ok in Google ad words either

sorry for all the posts,

Tom

with all that said I think if you go after a slightly new niche or offer things from a different angle you're obviously doing twice the work.

Are you concerned that if you 301 redirect you will be bringing the penalty over?

sincerely,

Tom

talking about taking the new site and building it using white hat tactics that were implemented after the penalty in which the original site has yet to return from.  I know that creating sites that are essentially going to be the same but contain unique content just to get better rankings is against the rules.

if you remove the first site after building the first site using white hat methods currently employed on the existing site

( I should say domain because that's what's coming down to right?)

it would be in your best interest to remove the first site when the second website goes live.

I know this is not the ideal situation because you probably have some good Backlinks on the original but having two sites that are competing for the same niche owned by the same person/company would be competing for the same place in the SERPS I believe would be considered a method of rigging the system.

if you have one site that is completely fine if you have one that is going to go after different niche that is completely fine.

I am basing this on an e-commerce client of mine who had competitor selling the exact same product with unique content across three domains.

The client reported this to Google and the spam team acted or there was an incredible coincidence because two months later sites reported could not be found in Google's index.

I that is of help,

Tom will