HI
I am normally in Winter Park FL however I am testing this from New Hampshire right now so please excuse that
https://www.marseelaw.com/ ranks number one because of their content and site speed in addition to having a cleaner backlink profile.
Your website
https://www.affordablefamilylawyer.com/
"Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1."
"When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening.
We have, however, been featured quite often in the three-pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results."
When you say you should be on page 1
For the regular SERPS, I don't want to be the bearer of bad news but your domain authority is 27 unfortunately many of the other companies that are ranking have much higher.
Your backlink profile shows that you have far more links than you have root domains which is normal but in your case you have way too many links from the same domains which do not count as they would if they were coming from a fresh domain.
https://www.affordablefamilylawyer.com/Backlinks 19KRef Domains 331 The person that's showing up number one in the regular SERPs is not doing as well in terms of quantity of links but the quality they're doing much higherhttps://www.marseelaw.com/Backlinks 6KRef Domains 284 most importantly they have anchor text for the keyword that you want to rank for from 17 domains
| "orlando divorce attorney" | 6 | 17 |
Content
Your content for your website has not been optimized even in the most basic terms. For the keywords, you're going after I am familiar with your area you know what Winter Park is We are 10 minutes away from you. I know Orlando and you're not using the words Orlando divorce attorney enough in your content or in your title tags.
You're going to have to really invest in re-coding your website so that you do not have so many errors increasing your site speed through higher-quality hosting as well as doing some development work on fixing your site. And a serious search engine optimization campaign that focuses on content and creating something that is unlike anything else.
** Your competition**
Page Url
<label id="url">https://www.marseelaw.com/</label>
Title
<label id="title">Orlando Divorce Attorney [Length:24]</label>
Meta Description
<label id="summary">Orlando divorce attorney, Steve W. Marsee, assists clients throughout Central Florida with sensitive and often complex marital and family law matters. [Length:150]</label>
Meta Keywords
<label id="keywords">Orlando Divorce Attorney</label>
Canonical
https://www.marseelaw.com/
Meta Robots
None
Images
Images on Page: 10
Images Without Alt Text: 0
Headings
| | H1 |
| 1 | Orlando Divorce Attorney |
| | H2 |
| 1 | Experienced Family Attorney – Steve W. Marsee |
| 2 | Our Orlando Family Law Firm Knows the Legal Processes |
| 3 | Our Orlando Divorce & Family Law Attorneys Can Help |
| 4 | Contact a skilled Orlando divorce attorney |
| | H3 |
| 0 | None |
Facebook Tags - OpenGraph
Test on Open Graph Object Debugger
| Property | Content |
| og:title | Orlando Divorce Attorney |
| og:description | Orlando divorce attorney, Steve W. Marsee, assists clients throughout Central Florida with sensitive and often complex marital and family law matters. |
| og:url | https://www.marseelaw.com/ |
| og:image | https://www.marseelaw.com/wp-content/themes/Marsee2017/screenshot.png?t=1581332800 |
**vs **Your site
Page Url
<label id="url">https://www.affordablefamilylawyer.com/</label>
Title
<label id="title">Orlando Divorce Attorney | Distinguished Family Law Attorney [Length:60]</label>
Meta Description
<label id="summary">Divorce is a painful experience but we can help. Orlando divorce attorney providing award-winning experience, strategy, and value since 2011 [Length:140]</label>
Meta Keywords
<label id="keywords">None</label>
Canonical
https://www.affordablefamilylawyer.com/
Meta Robots
None
Images
Images on Page: 9
Images Without Alt Text: 0
Headings
| | H1 |
| 1 | Orlando Divorce Attorney |
| | H2 |
| 1 | Watch These Orlando Divorce Attorney Videos To Help Your Situation |
| 2 | Orlando Family Law Attorney Here For You |
| 3 | What If I Do Not Want To Fight And Only Want An Orlando Divorce Attorney To File An Uncontested Divorce For Me? |
| 4 | Experienced Family Law And Divorce Attorney – Sean Smallwood |
| 5 | Sean Smallwood, Esquire |
| 6 | Our Video Gallery |
| | H3 |
| 1 | Divorce |
| 2 | Family Law |
Facebook Tags - OpenGraph
Test on Open Graph Object Debugger
| Property | Content |
| og:locale | en_US |
| og:type | business.business |
| og:title | Sean Smallwood, P.A. - Orlando family lawyer |
| og:description | Find out your odds of settlement from an experienced, professional, and strategic Orlando Family Lawyer Sean Smallwood. You need a trusted advisor. |
| og:url | https://www.affordablefamilylawyer.com/ |
| og:image | https://www.affordablefamilylawyer.com/wp-content/uploads/2019/05/Divorce-No-Fault-300x200.jpg |
** Your opponent is beatable. The real difference is usability and site speed as well as content, to be honest.**
Site speed I strongly recommend using tools like https://newrelic.com/ to monitor site speed however I have checked your site speed for sure competitor that's number one using a number of other tools below. Dare boost is particularly interesting
** your competitor**
Your site
you recently switched to Liquid Web, is not a bad web host but if you're looking to have a very fast word press site you can do much better.
** Your opponent is beatable. The real difference is usability and site speed as well as content, to be honest.**
Please let me know if I can be of any more help I know I just gave you a lot of data and if you want me to break down a little bit more of what I'm trying to say I'm happy to do so.
your competitor's site architecture is friendlier than yours as well
- https://imgur.com/eM4cQr2.png
- https://imgur.com/E12B8bu.png
Sincerely,
Tom
dZzZt3F.png Wa6Q2rW.png VYQLtn4.png eM4cQr2.png E12B8bu.png