I will be happy to help in 1 hour

Three methods using modules on your existing CMS of implementing the fixes.  I use labels  A, B & C three different configurations C is the least expensive I think all three of them would add a lot of value however you would be very safe using A  or C

A)

**1) all-in-one with canonical **

https://addons.prestashop.com/en/seo-natural-search-engine-optimization/41644-essential-seo-all-in-one-tools-by-experts.html

2) JSON-LD

https://addons.prestashop.com/en/seo-natural-search-engine-optimization/31857-seo-structured-data-schema-markup-rich-snippet.html

B)

1) Add a canonical tag to your site

https://addons.prestashop.com/en/url-redirects/22526-canonical-seo.html

2) open graph

https://addons.prestashop.com/en/products-on-facebook-social-networks/19002-open-graph-protocol-social-seo.html

3) JSON-LD

https://addons.prestashop.com/en/seo-natural-search-engine-optimization/31857-seo-structured-data-schema-markup-rich-snippet.html

or

C )

1) Add a canonical tag to your site

https://addons.prestashop.com/en/url-redirects/22526-canonical-seo.html

2) This module offers structured data/JSON-LD Facebook and Twitter open graph tag redirects  Site maps etc. a base SEO suite without a canonical tag found above.

https://addons.prestashop.com/en/seo-natural-search-engine-optimization/24387-everest-seo.html#overview

This video is of the all-in-one module without the canonical tag unfortunately but it's the least expensive of the two.

https://youtu.be/q3cQICHPypQ

I hope this wasn't confusing I would choose A or C it will really help your site.

All the best,

Tom

I would definitely take a handful and make them the main category pages that you suggested, in the beginning, we really don't have anything to lose if you keep the subcategories however I would like to map out the site it would make it a lot clearer

Hi

Yes, I see what you're saying now. I like those subcategories here.  You are saying that you might fill this the text which would definitely give Google some more information on the products.

I don't know how you would make the products any closer to the homepage that way?

I would simply add an additional product overview page that is mostly text and links to the subcategory page.

These types of things are never easy because you have a very nice site I would to know a lot more about what's going on with it if I can try to help you with the algorithm update how much traffic have you lost?

https://bseo.dev/sOX1B4

I would keep the age that you currently have because it does showcase the current products very well and add an additional main category page with content.

https://bseo.dev/T7A5wJ

I don't see the harm in doing it to a handful of categories as an experiment. Please keep in mind the closer to the homepage the cliques are the better. And your content should be informational and transactional meaning you're trying to sell on the product pages and product category pages and maybe use a blog for informational content which would allow people who are engaged like myself & planning a wedding the opportunity to learn everything I need to know about the big event. I would also partner with churches and other venues to make sure that the backlinks profile is relevant to your industry.

I will say this part is very confusing because it bears the same name

this is appropriately named https://bseo.dev/RjS2Hq

this is a duplicate and does not work properly.

https://bseo.dev/wHGpxy

I can give you an audit of your website if you'd like me to?

My information is right here

https://moz.com/users/view/383525

respectfully,

Tom

I don't know how much it will help but if you remove the MFG prior to the part number it may help a little bit. It's a 30% chance but the reason I bring it up is when I google  "MFG#: 870352103." exactly what you have on the page shows me the highlight what I have typed in however the part number is shown in addition but it is not highlighted.

I strongly believe this was done intentionally by Google for a better user experience.

Google tunicates and rewrites descriptions all the time. I don't think to have the part number in the SERPS is considered important to Google

Your meta description is a suggestion to Google. There’s no guarantee that it’ll actually be shown. So, if you don’t see your description, that means Google probably made something up for you. Perhaps it felt the meta description you created didn’t represent the content of the page, or is a duplicate, for instance. Here you’ll find all the possible reasons why your meta description doesn’t show.

very long part numbers are unlikely to give a clear idea of the content of the page, therefore, less likely to be displayed.

• Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
• Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
• See https://support.google.com/webmasters/answer/35624?hl=en
• https://moz.com/blog/how-to-write-meta-descriptions-in-a-changing-world
• https://www.authoritylabs.com/title-tags/
• https://moz.com/learn/seo/meta-description
• https://kb.yoast.com/kb/my-meta-descriptions-arent-showing-up-in-the-search-result-pages/

I would look into implementing JSON-LD /schema on the page so you can edit your product number you can do this with the Screaming Frog it will show you the pixel with because character length is not always the same as the letter "I" use less space than the letter "H"

It is free for up to 500 URLs https://www.screamingfrog.co.uk/seo-spider/

In addition, I have posted your page URL, description and it is still lacking a canonical tag I would add one.

the part number if search for will show up because that's what the user intends on looking for. In addition you do not want Google taking clicks from your website you want people to click on your site in order to find the part number you may want to change your content to make the part numbers a bigger part of the actual page content.

• Page Url

• https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html

• Title

• BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutlass Bearing [Length:53]

• Meta Description

• DURAMAX BOOT Cutlass Johnson Bearing, Naval Brass. Shaft Diameter: 1 3/8", Outside Diameter: 2 3/8", Length: 5 1/2", Thickness: 1/8". Weight: 1.8 lbs. 870352103 [Length:160]

• Canonical

• None

Google "boot cutless bearing, boot cutlass bearing"

https://imgur.com/wvORRCW.png

https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html

Google "cutless bearing"

https://imgur.com/Bftb9T7.png

https://citimarinestore.com/citiguide/johnson-cutless-bearings-your-complete-guide/

https://citimarinestore.com/en/136-johnson-duramax-cutless-bearings

Googling "870352103"

https://imgur.com/YD3mf6c.png

It could be that it's over 550 pixels

https://imgur.com/ztwihSa.png

Try using https://metatags.io/ to add Open Graph tags to your products or Facebook twitter and other social media platforms

• Page Url

• https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html

• <title>BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutlass Bearing</title>

To add JSON-LD

With

https://www.rankranger.com/schema-markup-generator (I used a Image from your page  for the photo) https://citimarinestore.com/429-large/boot-johnson-cutless-bearing-870352103.jpg

Tested in https://search.google.com/test/rich-results?id=qjE-Sbw4lhzWGpK4hmYHqA

Add the MPN in JSON-LD****SKU is a retailer's own Stock Keeping Unit, which they use to keep track of inventory. This would be unique to each retailer. MPN is the Manufacturer's Part Number, which in the case of the DURAMAX BOOT Cutlass Johnson Bearing you mention would be 870352103

Hope this helps,

Tom

wvORRCW.png Bftb9T7.png e1KXGgv.png YD3mf6c.png ztwihSa.png

Can you show me what you're being category pages look like now? Or describe them are they just products?

fewer clicks to reach products/ or any page From the homepage has a very strong correlation with ranking.

"with sub-categories remaining"  you mean you're going to keep the category pages anyway?

the new algorithm update if it hurt your website could have done so for many reasons that have nothing to do with what you're discussing. If you wouldn't mind could you share the domain with us?

If you feel uncomfortable doing that will give you an email you can send it to.

Sincerely,

Tom

Thank you EGOL!

That is kind of you  to say & you improved my answer.

I agree with everything you said my friend!

All the best,

Tom

Thank you Effect digital great post!

i agree E-A-T showed a big difference in 2019 & I think it is the start.

All the best,

Tom

I agree With Effectdigital we would need to see a copy of the page to be able to help with that.

It's more common than you think.

Maybe share the page from Google search console?

Hope this helps,

Tom

I agree with effectdigital Looks like a bug I ran it through screaming frog it came out just fine. You can always check with a tool like

SEO Minion

https://chrome.google.com/webstore/detail/seo-minion/giihipjfimkajhlcilipnjeohabimjhi?hl=en

• URL
• https://ukpods.co.uk/pods-storage/decluttering/
• 3,945 words, 88,234 characters
• Title
• Decluttering Your Home | Self Storage Containers | PODS (55/60 chars)
• Description
• PODS Containers offer the ideal self storage solution to help you organise while decluttering your home. We bring the storage to you! (133/150 chars)
• Canonical
• https://ukpods.co.uk/pods-storage/decluttering/
• Meta Robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
• Headings (12)

<label></label>

| No | Type | Heading Text |   |
| 1 | H1 | PODS Decluttering |   |
|   |   |   |   |

hope this helps,

Tom

I believe featured snippets will be almost impossible to change it seems once that they are cemented in for more than a month or two they are not going to be volatile anymore. Thus we cannot capture them as easily.

Google will continue to give more SERP real estate to Ads / PPC to take it away from organic especially on mobile. Also, no click answers will become more and more prominent.

BERT & User-Focused Optimization

Content will have to get better and better and better because the Internet is growing (and please don't quote me on this) something like 10 times every three months more websites with great content means less space at the top of the SERPs higher-quality more expertise authority and trust E-A-T.

I agree with you that voice search is a huge game-changer. I want to see it adopted a little bit more but I do agree with you.

Honestly, money spent on high-quality content and high-quality work will go up not a very sexy answer but an honest one.

All the best,

Tom

1. While I know it’s a good idea to optimize for keywords that you're currently ranked for, there’s no search volume for any of these. So, I recommended non-geo versions since Google provides search results based on the user’s location. Will this preserve the company's current rankings?

** It depends on where your ranking and if there are similar keywords that you would get volume out of?**

If there is zero search volume for those keywords you want to look at similar higher volume keywords that Google would most likely rank you for. if you're getting traffic or conversions through those keywords obviously it's important to keep them.

FYI

(I am in New England right now and the list of keywords does not have the same site ranking even on the same page as what you're suggesting above So yes Google takes your location very seriously..)

2. If not optimizing for their current keywords will hurt their rankings, will using the current keywords as secondary keywords suffice? If so, do we need to include them in the content for keyword density?

**Okay, I need what are you doing to "optimize"?  If you place them in your content it depends a lot on the context and power of the content. I would also need for you to tell me the difference between what your site has for transactional keywords and informational keywords **read this post by a good friend of mine

**John Doherty **https://www.getcredo.com/keywords-rank/

3. Since search engine algorithms now focus so heavily on user intent, I assume we’re covered for all variations of a keyword (i.e. outsource it, outsourced it, outsourcing it, etc.) Is this correct?

Yes are heavily on user intent, No not all of them Use tools like answer the publicwhy outsource your it, information technology outsourcing "Information Technology", an outside company to handle your IT more see: https://answerthepublic.com/reports/fc175e7a-724b-4ad7-9c65-eeb389d4838a

https://answerthepublic.com/reports/f1583bd5-dc39-45ff-ad1f-1f16df24a279

4. They want to rank for “cloud services” and “cloud solutions.”  Both are very competitive with high difficulty rankings. So, I recommended “cloud migration” and “cloud strategy” as alternatives since these are the main services they provide. Will including “cloud services” and “cloud solutions” as secondary keywords help them increase their rankings for both?

if you want to lower the odds of something being extremely broad and hard to rank for keyword like "cloud migration" use what you have going for you and that you are only servicing companies in a certain part of Arizona. So use **** (i.e. Glendale, Tempe, Scottsdale, etc.) **** and other cities at the end. "cloud migration phoenix", "_cloud services Scottsdale"_

**** Any keywords that are very close in relevancy would help your ranking yes including secondary keywords would help their ranking this all depends on the context and quality of the content as well though. Assuming that that's excellent yes it would make a big difference.****

** I hope this is been of help,**

Tom

Hi Davit, I found the problem fix your servers redirect chains

Google recommends to not have more than 5 hops in a redirect chain. We found 6 hops. This could mean slower or delayed crawling as well as potential SEO problems caused by this.

Look https://i.imgur.com/w40qS3b.jpg

https://imgur.com/w40qS3b.jpg

• Your .html page

• https://imgur.com/eIQmVbc.png

• https://imgur.com/xE6BM82.png

• https://imgur.com/w40qS3b.jpg

• Fix your nginx config file.

• https://cobwwweb.com/remove-html-extension-and-trailing-slash-in-nginx-config

• https://i.imgur.com/w40qS3b.png

Then this hits a 302 (will not pass Link equity)https://dcacar.com/dulles-limo-service.html/

| 302 | 302 redirect to:https://dcacar.com/dulles-limo-service |

https://stackoverflow.com/questions/5730092/how-to-remove-html-from-url

Might be faster to use https://support.cloudflare.com/hc/en-us/articles/224509547-Recommended-Page-Rules-to-Consider

<code>RewriteCond%{REQUEST_FILENAME}!-f
RewriteCond%{REQUEST_FILENAME}!-d</code>

checks that if the specified file or directory respectively doesn't exist, then the rewrite rule proceeds:

`RewriteRule^(.*)\.html$ /$1 [L,R=301]`

[https://www.aleydasolis.com/htaccess-redirects-generator/page-with-to-without-extension/](https://www.aleydasolis.com/htaccess-redirects-generator/page-with-to-without-extension/)

<ifmodule mod_rewrite.c="">RewriteEngine on
RewriteRule ^/?(.*).(html)$ /$1 [R=301,L]</ifmodule>

<ifmodule mod_rewrite.c="">RewriteEngine on
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.*)/$ /$1 [L,R=301]</ifmodule>

Remove HTML Extension

There are a few different ways to go about removing the .html extension. I've found the following to work just fine:

<code>server {
  rewrite ^(/.*)\.html(\?.*)?$ $1$2 permanent;
}</code> 

Then we have to make sure Nginx knows what files to look for, and for that we use the try_files directive. We'll look for a file with the current $uri and an .html extension, and if no file exists, we check for a directory with that name and serve the index. Otherwise, we render a 404 error.

<code>server {
  rewrite ^(/.*)\.html(\?.*)?$ $1$2 permanent;

  index index.html;
  try_files $uri.html $uri/ $uri =404;
}</code> 

Remove Trailing Slashes

After that first step, we have a URL without a .html extension. However, if the file of interest was an index.html file, it could still be accessed via the name of the parent directory with a trailing slash.

For me, for example, I was getting a URL at http://cobwwweb.com/page/2/, but I didn't want the trailing slash.

We have to remove the trailing slash after we have removed the .html extension.

The gotcha here is that we have to alter the try_files directive to look for an index.html file first.

<code>server {
  rewrite ^(/.*)\.html(\?.*)?$ $1$2 permanent;
  rewrite ^/(.*)/$ /$1 permanent;

  index index.html;
  try_files $uri/index.html $uri.html $uri/ $uri =404;
}</code> 

Pulling It Together

To pull it all together, I'll share a slightly-altered version of my config for this site.

<code>server {
  listen   80;
  server_name cobwwweb.com *.cobwwweb.com;

  rewrite ^(/.*)\.html(\?.*)?$ $1$2 permanent;
  rewrite ^/(.*)/$ /$1 permanent;

  root /path/to/project/root;
  index index.html;
  try_files $uri/index.html $uri.html $uri/ $uri =404;

  error_page 404 /404.html;
  error_page 500 502 503 504 /500.html;</code>

Hey, regular site audit we'll find out more these problems. do you want one?

Hope this helps,

Let me know if not,

Tom

eIQmVbc.png w40qS3b.jpg xE6BM82.png

Hi Davit,You need to link internally from your current site

• The page is an orphan according to Moz and only has when the mean pointing to it according to link research tools

• You are #5 in the SERPS as on now I searched from New England

• Google is not indexing the full page.

• https://webcache.googleusercontent.com/search?q=cache:XzsiiN9ea0IJ:https://dcacar.com/dulles-limo-service/+&cd=12&hl=en&ct=clnk&gl=us

• You change from Wordpress to?

• https://web.archive.org/web/20170928065156/http://www.dcacar.com/dulles-limo-service.html

• LRT Power3

• 3

• LRT Trust1

• Backlinks 2M

• Ref Domains 510

• PAGE

• LRT Power3

• 6

• LRT Trust2

• Backlinks 2

• Ref Domains 1

• Links

• https://imgur.com/xE6BM82.png

• I will run a test and post if that's ok?

• Have you checked Google search console will you try to make sure that it crawls it again. It appears that it's not very high priority page considering the last time crawled by Google was November 20

• https://webcache.googleusercontent.com/search?q=cache:XzsiiN9ea0IJ:https://dcacar.com/dulles-limo-service/+&cd=12&hl=en&ct=clnk&gl=us

Hope this helps,Tom

xE6BM82.png

I agree with Rajesh you will want to ask from Google ads directly

If there's an issue with your Google Ads (formerly known as AdWords) account, contact Google Ads by using the Google customer service number below: The Google Ads Phone Number is 1-866-2GOOGLE (1-866-246-6453) for United States callers. The Google Ads support number is open from 9:00 am - 8:00 pm EST Monday – Friday.

It depends on if it is a manual penalty yes, it hurts them. Not every time but in general penalties do hurt Ads most of the time

Google’s algorithm changes/penalty yes it can hurt you too but not all the time.

"A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics."

According to Google’s documentation about Manual Actions report, here’s what is stated:

"The Manual Actions report lists instances where a human reviewer has determined that pages on your site are not compliant with Google’s webmaster quality guidelines. Google’s algorithms can detect the vast majority of spam and demote it automatically; for the rest, we use human reviewers to manually review pages and flag them if they violate the guidelines. Flagged sites can be demoted or even removed entirely from Google search results. The Manual Actions page lists known issues on your site and provides information to help you address the problem. If your site’s ranking is affected by a manual spam action, we’ll also notify you by email and in the message center. The Manual Actions report lists manually detected issues with a page or site that are mostly attempts to manipulate our search index, but are not necessarily dangerous for users. Most issues reported here will result in pages or site being ranked lower or omitted from search results without any visual indication to the user."

I know your working to remove this might help?

• **Manual Penalty **

• https://moz.com/blog/ultimate-guide-to-google-penalty-removal

• https://www.linkresearchtools.com/link-audit/google-recovery-manual-penalty-removal-tutorial/

• https://www.searchenginejournal.com/the-complete-list-of-google-penalties-and-how-to-recover/201510/

• https://www.mariehaynes.com/

• **Algorithm **

• https://twitter.com/searchliaison/status/1194365014703923200?s=09

• https://ahrefs.com/blog/google-penalties/

I have seen sites blocked from Ads/PPC because of Google Ads own unique penalties.

All the best,

Tom

Let me know if you can let me see the domain?

You got some great info look at https://schema.org/Casino

https://schema.org/docs/search_results.html?q=Poker%20

• URL - schema.org Type

• https://schema.org/URL

• If the vehicle has only one engine, this property can be attached directly to the vehicle. gameLocation · Game or VideoGameSeries, Real or fictional location of  ...

• Casino - schema.org Type

• https://schema.org/Casino

• Casino. Thing > Organization > LocalBusiness > EntertainmentBusiness > Casino · Thing > Place > LocalBusiness > EntertainmentBusiness > Casino. A casino.

• GameServerStatus - schema.org Enumeration type

• https://schema.org/GameServerStatus

• Schema.org Enumeration Type: GameServerStatus - Status of a game server.

• gameItem - schema.org Property

• https://schema.org/gameItem

• Schema.org Property: gameItem - An item is an object within the game world that can be collected by a player or, occasionally, a non-player character.

• numberOfPlayers - schema.org Property

• https://schema.org/numberOfPlayers

• Schema.org Property: numberOfPlayers - Indicate how many people can play this game (minimum, maximum, or range).

• EventSeries - schema.org Type

• https://schema.org/EventSeries

• An EventSeries is a collection of events that share some unifying characteristic. For example, "The Olympic Games" is a series, which is repeated regularly.

• offers - schema.org Property

• https://schema.org/offers

• ; NBA Eastern Conference First Round Playoff Tickets: Miami Heat at Philadelphia 76ers - Game 3 (Home Game  ...
  

• playMode - schema.org Property

• https://schema.org/playMode

• Schema.org Property: playMode - Indicates whether this game is multi-player, co- op or single-player. The game can be marked as multi-player, co-op and ...

• UserDownloads - schema.org Type

• https://schema.org/UserDownloads

• actor · Person, An actor, e.g. in tv, radio, movie, video games etc., or in an event. Actors can be associated with individual items or with a series, episode, clip.

as well

Hope this helps,

Tom

I agree what is storefront I can't find a CMS called storefront?

If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.

SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.

One way:

https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags

https://moz.com/blog/json-ld-for-beginners

You can use Cloudflare

https://github.com/cloudflare/doca/blob/master/example/product.json

https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/

https://www.cloudflare.com/apps/developer/docs/install-json/options

I hope I have been of help,

Tom

PS I agree it would be nice to hear from more people I am sure you will by tomorrow.

I respect your want to get  this right

“A few days ago, Google indexed hundreds of my directories by mistake (error with plugins/host); my traffic dropped as a consequence.

_ Anyway, I fixed that and submitted a URL removal request. Now just waiting for things to go back to normality.” _

in my opinion, you can see the change happen to the https URLs & you want to be sure that https will not let your unwanted directory back in Google's index.

I think unless you can show me your site better Search & replace will be more comfortable & faster.

Yes, I have used better search & replace many times; it’s a great tool.

Make sure you back up your site before you do a search & replace.

https://wordpress.org/plugins/better-search-replace/

I think you should be able to see everything needed and more from this great how-to the person who made it is a friend & they don't just show you how to do this on Kinsta they show you how to use Apache & Nginx as well.

It covers everything you might want to think about managed wordpress hosting if this is something you don't feel comfortable doing.

https://kinsta.com/blog/http-to-https/

I would look at Pagely, Pantheon Servebolt & Kinsta.

If it helps, I am ranked in the top 10 or 11 for assisting people on Moz. Unless you only blocked the HTTP version of your directories, then you will have the same results with https.

• Would you allow me to see the domain?
• Who is your hosting company?

Respectfully,

Tom Zickell

Hi Here you go

• https://moz.com/domain-authority-2.0

• https://moz.com/blog/comprehensive-analysis-domain-authority

• https://moz-static.s3.amazonaws.com/products/landing-pages/announcements/Authority_Scoring_Guide.pdf

• Your site has more DA now than in march when Moz made the change see https://imgur.com/w4kVPnr.png

• Does it look like you started adding links to https://sportsala.com/crictime-hd-score/ in March as well?

• https://imgur.com/GD6XEEU.png

• PS your site redirected me to this & you can see what happened after I clicked your site URL.

• https://imgur.com/dKbRJyI.png

• https://sitecheck.sucuri.net/results/https/sportsala.com/crictime-hd-score/

• https://labs.sucuri.net/signatures/sitecheck/warning/?index_missing.2

Hope this helps,

Tom

dKbRJyI.png w4kVPnr.png GD6XEEU.png

Good question. In all honesty, I think it's safe to go forward with an HTTPS migration.

A "URL removal request"

A simple move to https two different things that can be done at the same time.

if you have a certain set up please let me know I can give you better instructions on how to completely migrate over to HTTPS. Here are some of the basics below.

• https://www.searchenginejournal.com/https-migration-guide/195103/
• https://www.keycdn.com/blog/http-to-https
• https://gofishdigital.com/steps-in-website-https-migration/

if you're using WordPress

• https://www.searchenginejournal.com/wordpress-http-to-https/236969/
• Photograph https://imgur.com/q1RfhhH.jpg

Search & Replace in Files

To begin, search for instances of your domain pointing to HTTP URLs of your site.

Use the regex for **“www” **and without “www” URL cases and search for

http:\/\/(www\.)?yourdomain\.com

always search and replace your database if you have one.

remember to implement redirects

NGINX

Add the following to your Nginx config.

<code class=" language-nginx">server {
    listen 80;
    server_name domain.com www.domain.com;
    return 301 https://domain.com$request_uri;
}</code>

Apache

Add the following to your .htaccess file.

<code class=" language-apacheconf">RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]</code>

6. Update your robots.txt File#

Update any hard-coded links or blocking rules you might have in your robots.txt that might still be pointing to HTTP directories or files

• Update your robots.txt file
• Update your disavow file if you have one
• update Google search console

if you want a very quick easy way to implement HTTPS, redirects as well as certificates I recommend Cloudflare The free version should do it.

• https://www.cloudflare.com/

  I hope this helps,
  Tom

q1RfhhH.jpg

I am happy I could be of help please let me know if there's anything else I can be of assistance with?

HI

Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc.  There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.

Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding.  there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.

FYI

Google does NOT recommend Using Tag Manager to Implement Schema Markup.

John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.

While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.

https://www.cloudflare.com/en-au/products/cloudflare-workers/

It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.

just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.

https://www.google.com/webmasters/markup-helper/u/0/

Yes if you want to ad JSON-LD

Use any of the tools here

https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/

Convert to GTM

https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/

You can add basic JSON-LD with

https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/

I use this to make this example

https://technicalseo.com/tools/schema-markup-generator/

GTM Friendly code

I hope I have been of help,

Tom

Let me know if this was of help or not

All the best,

Tom

One area search engines seem to be gravitating toward is granting strong product verticals with a history of online purchase behavior – a lean toward non-local results.

For many, you now need to be on a mobile device or type “near me” as part of the search query to trigger a map.

Understanding whether you have reached the “near me” need to even compete with national online sellers is important when strategizing and setting expectations.

Google uses the content on the page in conjunction with your search history and or location so all those insurance companies have pages that have content that is more relevant to your search query in Austin because they have the words Austin inside the content.

So if your Google and Amica insurance for liberty mutual are able to index a landing page with words Austin on it and you query it from an ISP within that area you will get the results shown to you. The only other way to get those results is through what Google has already learned about your search habits on the web they know where you are. So they're going to serve content that they think you like or content that you have been to more often.

I hope that makes sense,

Tom

Each one of those companies has a website that is targeted towards Austin. It’s a very big city and a large market google will customize the search for your location. Your ISP may be Comcast, Spectrum, Google Fiber, Verizon, AT&T whatever.

That ISP shares your rough location via your IP address this is picked up on by Google and they give a customized answer for your particular search history as well as your current location rather you’re on a mobile device or at home. Mobile devices are obviously more accurate most of the time because of GPS

See: https://support.google.com/optimize/answer/6283420?hl=en&ref_topic=6283433

SERP Snippets Are ‘

based on the user’s query‘

Keep in mind that there is no guarantee that Google will use the page meta description as the search snippet. The text featured in a Google search snippet is QUERY DEPENDANT and can change depending on the query.

“QUOTE: Keep in mind that we adjust the description based on the user’s query. So if you’re doing a site query and seeing this in your search results for your site that’s not necessarily what a normal user would see when they see a search as well.”   John Mueller 2017

SERP Snippets Are ‘based on the user’s query‘

Keep in mind that there is no guarantee that Google will use the page meta description as the search snippet. The text featured in a Google search snippet is QUERY DEPENDANT and can change depending on the query.

“QUOTE: Keep in mind that we adjust the description based on the user’s query. So if you’re doing a site query and seeing this in your search results for your site that’s not necessarily what a normal user would see when they see a search as well.”   John Mueller 2017

The meta description tag is still important from both from a human and search engine perspective, if used intelligently and properly.

QUOTE: “However** it can affect the way that users see your site in the search results and whether or not they actually click through to your site**. So that’s kind of one one aspect there to keep in mind.”  John Meuller 2017

Example Code

If your page is INFORMATIONAL in nature, you can make it relevant to a valuable query you are focused on, but write it for humans, not just search engines. If the keyword phrase you are optimizing the page for is found in the meta description, you can usually depend on the meta description showing in Google listings. If the keyword in the search query is NOT present on the page, chances are your meta description WON'T show up.

Although meta descriptions should be UNIQUE – be sensible when manually writing unique meta description text that DOES NOT APPEAR ON THE PAGE – or you are just giving scrapers free text you are not getting any actual rankings to benefit from.

Google looks at the description but there is a debate whether it actually uses the description tag to rank pages (see tests and observations below). I think they might at some level, or for specific tests, or specific types of pages. From my testing, it is a very weak signal (if any) in INFORMATIONAL SERPs – and this is very reliant on the query. Google certainly indexes meta description for snippet display, not so much for ranking pages, in my observations.

It’s

Tom

5Brenxf.jpg

• Let's talk you can call me here?
• https://moz.com/community/users/383525
• On the right side under "Additional Contact Info"

Hi I am happy to cover this with you here is the crawl of https://www.lyntron.com_

| 25,908 | Pages with Duplicate Body |
| 27,326 | Pages with Duplicate Titles |
| 13,117 | Max Fetch Time |
| 24,160 | Thin Pages |
| 6,044 | Failed URLs |
| 1,410 | Duplicate Body Sets |

This will work for 30 days:

https://app.deepcrawl.com/accounts/390/projects/294731/crawls/2338523?token=PSDA8M0vdx3NxM9YE6YSk8tF36P8DSv3uP8NQHA00RRBBztktuHMs5W8I221KEg0b84RqpN0WlAERXUh2w6SbA

PDF: https://bseo.io/l2XVzY

Photo (big): https://imgur.com/FmVJbAU.png

Please let me know you see this I will be happy to help.

Sincerely,

Thomas Zickell

FmVJbAU.png

Your server is 301 redirecting every page from hellgatelondon.com to the https://iriveramerica.com/ homepage.

This is very bad.

http://www.hellgatelondon.com/underground/single-player-patch-0-6-released

Results of tracking 301 Moved permanently  https://iriveramerica.com/underground/single-player-patch-0-6-released 301 Moved permanently  http://iriveramerica.com 301 Moved permanently  https://iriveramerica.com/ test it here https://www.websiteplanet.com/webtools/redirected/or here:

https://www.websiteplanet.com/webtools/redirected/?url=http%3A%2F%2Fwww.hellgatelondon.com%2Funderground%2Fsingle-player-patch-0-6-released

Big photo:

https://imgur.com/CbwRTdF.png

To fix this fast

Step 1

First you will need to add your domain that you want to redirect to Cloudflare. Simply signup for a free account and click on “+ Add Site.” Input your domain and click on “Begin Scan.” It may take a minute or two and then click on “Continue Setup.”

Step 2

By default the scan will show you the records of your current domain. You can simply delete everything and simply leave an A name record for both the www version and your primary domain. The IP address is simply the one provided by your current domain registrar. In this case, it was just. Then click on “Continue.”

Step 3

Select the Cloudflare free plan and click “Continue.”

Step 4

You will then need to point your current domain to the Cloudflare nameservers. You can do this at your domain registrar.

Step 5

Under the Crypto menu, select “Flexible” SSL. You will need this to ensure that redirects over HTTPS also work.

Step 6

Under the Page Rules menu click on “Create Page Rule.”

Step 7

You will then want to enter the following pattern:

https://hellgatelondon.com/*

Select “Forwarding URL” and “301 – Permanent Redirect” for the settings, and input the following rule:

https://iriveramerica.com/$1

The /$1 enables the wildcard part to function. Then click on “Save and Deploy.”

he single rule above makes the following work:

• http://www.hellgatelondon.com/ 301 redirects to https://iriveramerica.com
• https://hellgatelondon.com/ 301 redirects to https://iriveramerica.com
• http://hellgatelondon.com/* 301 redirects to https://iriveramerica.com/*
• https://www.hellgatelondon.com/* 301 redirects to https://iriveramerica.com/*

How it works big pic:

https://imgur.com/HplO92M.png

See cited for more help:

https://woorkup.com/free-url-forwarding/

I hope this is was helpful,

Tom

CbwRTdF.png HplO92M.png

PS I will run a crawl to check

It is fine to 301 redirect to** "/"** you need to pick forward slash "/" or no forward slash.

• SEE:
• https://webmasters.googleblog.com/2010/04/to-slash-or-not-to-slash.html
• https://www.seroundtable.com/google-trailing-slashes-url-24943.html

You should force HTTPS

• http://cardiff.co.uk 301's to http://www.cardiff.co.uk/
• See: https://i.imgur.com/fg34sXR.png
• You should add https
• https://dash.cloudflare.com/sign-up
• or
• https://www.rapidtables.com/web/tools/redirect-generator.html

Add a SSL cert I would just add cloudflare.com (if you want fast & easy also Free)

• https://support.cloudflare.com/hc/en-us/articles/204144518
• https://support.cloudflare.com/hc/en-us/articles/200172286-Configuring-URL-forwarding-or-redirects-with-Cloudflare-Page-Rules

When configuring Page Rules, the Always use HTTPS action is the simplest method to redirect HTTP requests to HTTPS.  You can also use the Forwarding URL action with a 301 redirect if you need to redirect to another subdomain in addition to forcing HTTPS. For example, a Page Rule match for

**_http://_cardiff.co.uk_/*_**

with a _Forwarding URL _of

**_https://www.cardiff.co.uk/$1_**

https://www.cardiff.co.uk/

ASP.NET

or ASP.NET

<%@ Language="VBScript" %>
<%
' ASP permanent URL redirect - generated by www.rapidtables.com
Response.Status="301 Moved Permanently"
Response.AddHeader "Location", "https://www.cardiff.co.uk/"
Response.End
%>

Redirect entire domain from HTTP to HTTPS

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Redirect entire domain from non-www to www and HTTP to HTTPS

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\. [NC]
RewriteRule ^ https://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301]
RewriteCond %{HTTP:X-Forwarded-Proto} !https
RewriteCond %{HTTPS} off
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Hope this helps,

Tom

fg34sXR.png

**I am going to be done by Tomorrow **

Fix you robots.txt & make a sitemap index

• https://www.lyntron.com/robots.txt
• https://support.google.com/webmasters/answer/75712?hl=en
• https://moz.com/blog/xml-sitemaps

** I want to get the full crawl don't want to drop the conclusions but**

https://www.lyntron.com/spacer** is no index Because**

https://www.lyntron.com/spacers

Address https://www.lyntron.com/spacer
URL Encoded Address https://www.lyntron.com/spacer
Content text/html; charset=UTF-8
Status Code 200
Status
Indelibility Non-Indexable
Indelibility Status Canonicalized
Size 992.8 KB
Title 1 Spacers & Unthreaded Standoffs | Lyn-Tron
Title 1 Length 41
Meta Description 1 Spacers are used to create space between 2 objects in an assembly. In the world of Electronic Hardware and Electronic Components, spacers are most often found spacing circuit boards, motherboards, panels and doors. Lyn-Tron Spacers are unthreaded and come in Steel, Stainless Steel, Aluminum, Brass and Nylon. All Lyn-Tron Electronic Hardware is made in the USA and held to the highest quality standards.
Meta Description 1 Length **404 (is way to long) **
Meta Description 1 Pixel Width 2408

Tomany H1's https://youtu.be/i_xnKznRNCc

"How Many Headings Should You Use? Does the Order of Heading Tags Matter?"
Question: “Can the H1 Tag appear below the h2 tag in the code does the spider still know what’s going on?”
Answer: “yeah I wouldn’t worry about it we handle h1s and h2s very well but don’t make your entire page h1 or h2” Matt Cutts, Google

H1-1 Spacers
H1-1 length 7
H2-1 1/8" Spacers
H2-1 length 12
H2-2 3/16" Spacers
H2-2 length 13
Canonical Link Element 1 https://www.lyntron.com/spacers
Canonical Link Element 1 Indexability Non-Indexable
Canonical Link Status 1 Indexability Status Not crawled
Word Count 4745
Text Ratio 3.63
Crawl Depth 2
Link Score
Inlinks 4
Unique Inlinks 4
% of Total 0.13
Outlinks 242
Unique Outlinks 230
External Outlinks 4
Unique External Outlinks 4
Hash 4411485c90296d40616747de3f7f40ae
Response Time 0.42
Last Modified

You should use a 301 from https://www.lyntron.com/spacer to https://www.lyntron.com/spacers

https://www.lyntron.com/spacers

drop the link below & site: in Google search

site:https://www.lyntron.com/spacer

• https://i.imgur.com/7lyO4JG.png Running two crawls now
• https://i.imgur.com/QdtuT8E.png Faceted navigation needs noindex is some urls
• https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fwww.lyntron.com%2F1-4in-aluminum-round-spacer-unplated%2Fpn%2FAA6341-04-0.187-00
• This might not open on your computer use The preview from URLAbove to see what I'm showing below:
• https://www.google.com/search?prvw=AHHjJUNRLFS9wnmyla4BGJzI4EXHUc3Y4w&q=previewid%3Afaf9a71c-5d30-401f-b3e6-f7eacfd09dd1&useragent=Mozilla%2F5.0+%28Linux%3B+Android+7.1.1%3B+Nexus+6+Build%2FN6F27M%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F66.0.3359.106+Mobile+Safari%2F537.36&filter=0&gws_rd=cr&newwindow=1&igu=1

Sincerely,

Thomas Zickell

QdtuT8E.png 7lyO4JG.png TPdn6ym.jpg

running deep crawl now

Do you have any control over the  CI/CD pipeline URL?

If you control the domain enough so that you can be one to have validated and searched console them by all means. But it does not seem like you have the ability to control domain?

my correct?

https://support.google.com/webmasters/answer/7440203?hl=en

If the domain is 3ed party domain then you must trust the third-party or if you control the domain of pages which links or third-party domain URLs are embedded on you can add noindex nofollow

https://www.deepcrawl.com/blog/best-practice/noindex-disallow-nofollow/

I hope that helps,

Tom

Happy to help!

When you answer a question for Google, you should make each page the answer to the question asked by the audience.

I am guessing you moved to  Shopify?

I have not really had the opportunity to look at the  site yet about to jump on a flight.

But I do find what you mean by spacer

https://www.lyntron.com/spacer

Or

https://www.lyntron.com/swage-spacer

I Will get you a lot more information by tomorrow night

Sincerely,

Thomas Zickell

if you talking about the domain

you should 301 redirect each of the 3 of 4 different URLs to the one you want to be the primary domain that is using https

This is a great guide

https://ahrefs.com/blog/301-redirects/

You can always use CloudFlare as free & easy fix.

If you want to use HSTS preload or just HSTS

Test your 301 setup using

https://hstspreload.org/?domain=example.com

If you are using https://www.  as the primary

See you must force http to https and the HTTP://www

Must redirect to the https:// bare domain so that means two redirects.

Error: No redirect from HTTPhttp://example.com does not redirect to https://example.com.

Hope this helps,

Tom

I am guessing you did not make page to page 301 redirects to the have you updated site structure and left the old URLs with out a without the redirect ?

I am guessing that is what happened

I can tell you what happened when I test domain just give me 48 hours.

Sincerely,

Tom

I understand using CI cool

i agree get the bad content being made by CI blocked ASAP

“have an extra URL is generated. The canonical for the generated site is that of our main website, but other than that it is the same website.”

but it’s not the same content being made that will hurt you unless you’re  pointing the canonicals to a similar page  (get the automated content off your domain)

Remember to add using self pointing canonicals on the good pages you want to be indexed by Google or Search Engines

Hope this is of help,

Tom

Hi Ben,

if it is a server side nofollow do you mean they used a Robot.txt or rel=”nofollow”>Link Text

make sure if it’s your domain you should know it’s in the code or robot.txt

_I would  start __using the new  sponsored tag _

1. Link attribution can be done in three ways: "nofollow", "sponsored", and "ugc" — each signifying a different meaning. (The fourth way, default, means no value attributed)

2. Paid links must either use the nofollow or sponsored attribute (either alone or in combination.) Simply using "ugc" on paid links could presumably lead to a penalty.

3. Google continues to ignore nofollow links for crawling and indexing purposes, but this strict behavior changes March 1, 2020, at which point Google begins treating nofollow attributes as "hints", meaning they may choose to crawl them.

4. You can use the new attributes in combination with each other. For example, rel="nofollow sponsored ugc" is valid

5. Paid links must either use the nofollow or sponsored attribute (either alone or in combination.) Simply using "ugc" on paid links could presumably lead to a penalty.

See:

https://moz.com/blog/nofollow-sponsored-ugc

All the best,

Tom

Sorry I do see your using Nginx on the new domain.

See

“Example 1 — Moving to a Different Domain”

https://www.digitalocean.com/community/tutorials/how-to-create-temporary-and-permanent-redirects-with-nginx

sincerely ,

Tom

Please let me know if that helped you or if you n me to expand on anything.

All the best,

Tom

Hi, I hope this helps,

Do NOT point desktop pages to m. pages via a rel="canonical" tags use rel="alternate" for that & make sure rel="canonical" tag on the m. URL pointing to the corresponding desktop URL

Annotations for desktop and mobile URLs

1. On the desktop page, add a rel="alternate" tag pointing to the corresponding mobile URL. This helps Googlebot discover the location of your site's mobile pages.
2. On the mobile page, add a rel="canonical" tag pointing to the corresponding desktop URL.

We support two methods to have this annotation: in the HTML of the pages themselves and in sitemaps. For example, suppose that the desktop URL is https://example.com/page-1 and the corresponding mobile URL is https://m.example.com/page-1. The annotations in this example would be as follows.

Annotations in the HTML

On the desktop page (https://www.example.com/page-1), add the following annotation:

<code dir="ltr"><linkrel="alternate"media="only screen="" and="" (max-width:="" 640px)"<br="">href="https://m.example.com/page-1"></linkrel="alternate"media="only></code> 

On the mobile page (https://m.example.com/page-1), the required annotation should be:

 <code dir="ltr"><linkrel="canonical"href="https: www.example.com="" page-1"=""></linkrel="canonical"href="https:></code> 

This rel="canonical" tag on the mobile URL pointing to the desktop page is required.

A page have a self-referencing canonical URL

In the example above, we link the non-canonical page to the canonical version. But should a page set a rel=canonical for itself? I strongly recommend having a canonical link element on every page and Google has confirmed that’s best. That’s because most Sites & CMS’s will allow URL parameters without changing the content.

So all of these URLs would show the same content:

• https://www.example.com/page-1
  

• https://www.example.com/page-1/?isnt=it-awesome
  

• https://www.example.com/page-1/?cmpgn=twitter
  

• https://www.example.com/page-1/?cmpgn=facebook
  

Using a mobile website version of their desktop version, they need to implement a canonical tag on their mobile website page with an URL of the desktop version.

For example,

Your main domain: iamexample.com

Your mobile version: m.iamexample.com

Then, have this tag in the section of your main domain -

And, have this tag in the section of your mobile version page -

Mobile-Specific URLs, Such as AMP Pages or a Mobile-Specific Subdomain

Creating content with mobile in mind is a marketing must -- just be sure to remember to set your canonical URLs when you have pages that are specific to mobile but have the same content as a page on the desktop version of your website. For AMP pages specifically, Google also provides detailed guidelines on how to correctly differentiate your Accelerated Mobile Page from your standard webpage.

SEE:

• https://developers.google.com/search/mobile-sites/mobile-seo/separate-urls
• https://yoast.com/rel-canonical/
• https://moz.com/blog/cross-domain-rel-canonical-seo-value-cross-posted-content
• https://moz.com/learn/seo/canonicalization
• https://moz.com/blog/rel-canonical

Hope this helps,

Tom

Bigger photo

https://imgur.com/4fAwPyG

Hi

I see what happen you 301 redirected all of your pages to your new homepage

three examples (the fix is below)

redirects

| Redirect Type | URL |
|   | http://www.hellgatelondon.com/system-requirements/ |
| 301 | https://iriveramerica.com/system-requirements/ |
| 301 | http://iriveramerica.com/ |
| 301 | https://iriveramerica.com/ |

| Redirect Type | URL |
|   | http://www.hellgatelondon.com/namco-announces-free-server-support-2009-hellgate |
| 301 | https://iriveramerica.com/namco-announces-free-server-support-2009-hellgate |
| 301 | http://iriveramerica.com/ |
| 301 | https://iriveramerica.com/ |

| Redirect Type | URL |
|   | http://www.hellgatelondon.com/underground/single-player-patch-0-6-released |
| 301 | https://iriveramerica.com/underground/single-player-patch-0-6-released |
| 301 | http://iriveramerica.com/ |
| 301 | https://iriveramerica.com/ |

http://www.hellgatelondon.com/underground/single-player-patch-0-6-released

So it 301 redirects to:

https://iriveramerica.com/underground/single-player-patch-0-6-released

You need to set up page to page 301 redirects

If you have not made any changes to your overall site structure, but have simply relocated the site in its current state, you can add the following lines to your .htaccess file located at the root of your old domain:

 <ifmodulemod_rewrite.c>RewriteEngine On
  RewriteCond %{HTTP_HOST} ^hellgatelondon.com$ [OR]
  RewriteCond %{HTTP_HOST} ^www.hellgatelondon.com$
  RewriteRule (.*)$ https://iriveramerica.com.com/$1 [R=301,L]</ifmodulemod_rewrite.c> 

If you have made changes to your site structure, you can still use the lines above on your old domain, but you will also need to create redirects in the .htaccess file on your new domain to handle the specific site changes.

Then in Google

Use the change of address tool here: https://www.google.com/webmasters/tools/change-address,

Here is the how-to: https://support.google.com/webmasters/answer/83106?hl=en

You can always use this to help with 301's

https://www.aleydasolis.com/htaccess-redirects-generator/

I hope this is was helpful,

Tom

4fAwPyG.png U1c4aQc.png

Honestly, I would recommend you hit up some of the people that you actually know on twitter that are connected with Moz.

Disclaimer: If do not fit the description below under The Moz Blog I would not recommend bothering anybody.

I don't want to put anybody in a tough situation here but I was told during MozCon from a friend I could post in the blog but I have been contributing to Moz since 2011 & I actually know the people I'm talking to.

I also have never posted anything to "The Moz Blog" So I don't know if it would've been published or not.

"The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Looking for the YouMoz Blog  View the Archive at https://moz.com/ugc"

So my advice to you as well attend MozCon and other search conferences get to know the people personally.

Honestly, I say this with a lot of caution because I don't want to get people writing in their thinking that regular content is going to be good enough. It has to be exceptional content and you must be an expert at what you're writing about. You could submit a draft I'm sure that the folks at Moz would read it and if it was a good fit I'm sure they would post it.

Hope that helps,

Tom

I don’t think it will do much. Unless you’re current  domain is really no doing well.

It would need constant content to rank well.

Moz  used to have a blog called YouMoz

which you could post content and once it was vetted by editors. However, they have changed over to allow people that are well known and known to them as good authors and authoritative to post. I'm not implying that you're not a good author at all please do not think I'm saying this. I'm saying that you should speak to the people at Moz maybe they would love for you to post something?

They matter a little bit but only for that one keyword if you have a great brand it is much better for you to use that brand name. Recently it seems Google is giving less and less attention to exact match domains I would not rush out and buy one.

Will be creating a doorway page and even if it ranks number one you'll have to put a lot of good content into it not just by the domain