Questions created by Dan-Lawrence
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App Search Optimisation - Downloads information
Hi Where do you get accurate app download information from (I cant find in iTunes) ? Cheers Dan
SERP Trends | | Dan-Lawrence0 -
International SEO Subfolders / user journey etc
Hi According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e. domain.com/en-gb/ & domain.com/en-us/ however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !? And what happens if someone just enters in domain.com from the US or UK ? My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders. Any advice much appreciated ? Cheers Dan
International SEO | | Dan-Lawrence0 -
International SEO
Hi If you were developing a US version of an existing UK site then is this the correct format/instructions for on-page SEO. Ive taken quite a lot from Aleydas great post: http://moz.com/blog/the-international-seo-checklist but just want to confirm below is a good overall checklist to provide to clients developers ? Create US & UK country & language subfolders such as: domain.com/en-us/ and domain.com/en-gb/ Add 'rel=alternatehreflang' attribute according to google guidelines Add individual site map to each subfolder or will the hreflang attribute do or vice versa or both best? Don't redirect users via IP sniffing their location and serving up country/language version. Instead obviously link between language/country versions with a crawlable and very visible menu. Use the meta content language/country by adding the 'country-language' meta-tag in your html head Create individual profiles in GWT & GA for each country/language version and geotarget accordingly Localise content: spelling, currency, contacts etc Anything else re on-page/technical im missing ? Many Thanks
International SEO | | Dan-Lawrence
Dan [edited to fix formatting]0 -
Multi channel product descriptions & dupe content issues
Hi When filling in inventory files to upload to the likes of Amazon clients will usually be copying and pasting the product descriptions from the website product descriptions into the Amazon product description field Should they really be re-written to avoid dupe content issues ? I presume not since it is the official description of the product. Please note that i'm talking here about the manufacturers website/product descriptions and their own Amazon shop descriptions. So theirs is the original authoritative description. Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
International SEO (USA & UK)
Hi I have a client project site thats been operating successfully in the UK now for a few months and looking to expand offer to USA. Their dev team thinks best to have a UK & US subfolder with IP sniffer serving up the relevant version depending upon ip location Apart from price differences and some spelling differences content will likely be duplicate. Please can anyone offer advice in regard to the above such as links to latest international seo resources/articles etc (i have seen Aleydas great WBF). If anyone has any experience of above scenarios (i.e. knows of probs with ip sniffer method in regard to seo or essentially having dupe folders for uk & usa just with local differences) then any advice comments will be much appreciated ? Many Thanks Dan
On-Page Optimization | | Dan-Lawrence0 -
Im seeing a Dot after the / on a new project, never seen this before, any issues using this format ?
Hi Ive got a new project and seeing a dot after the forward slash something ive never seen before what does it mean ? Are there any seo issues regarding it, is it bad practice or fine to proceed using that format ? Example below; www.domain.co.uk/**.**cool-new-product Thanks Dan
On-Page Optimization | | Dan-Lawrence0 -
On-Page grader
Hi Have you changed criteria for onpage grader recently since i see a page a havn't touched/changed has dropped from an A to B ? Cheers Dan
Moz Bar | | Dan-Lawrence0 -
Is G clever enough to not consider many instances of a category kw on a category page as kw stuffing ?
Hi Say you have a category page on your ecommerce store for a range of a brands products you sell, say brand is called "Cool Surfboards" and is hence the pages target keyword. This page is being populated by name, image and snippet/description for each of the brands different products in the range, such as: "Cool Surfboards HiFive", "Cool Surfboards Rad" , " Cool Surfboards XYZ" etc etc etc Since there are many products in the range the kw is being repeated aprox 20 times. The page is scoring an A grade but obviously failing in regard to keyword stuffing. However if you remove the brand and rename the products by model name only then the sub product specific pages will fail to be optimised for 'brand and model' and it would seem silly to not name the product what it actually is. So the question is, i take it Google is clever enough to ignore kw stuffing in these types of instances since its not actually kw stuffing and hence should leave as is ? Or will G consider it stuffing/over optimised and you should remove the brand name for the individual product names to prevent this ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
Google Plus Co Page Verification Process page saying no longer accepting request
Hi Does anyone know why Google is no longer accepting verification request fro G+ co pages ? cheers dan
Social Media | | Dan-Lawrence0 -
Duplicate Page Titles in Crawl Errors (although Google is rewriting in serps ??)
Hi Im working on a client/project and crawl report is showing thousands of dupe page titles In the case of the blog/news section its aprox 50 since aprox 50 posts and they all have the same meta-title: "Brand News | Brand" as opposed to: "Title Unique to Page/Topic/KW Relating to Content | Brand" Since these are the main content pages we want to rank (in addition to the main site category pages) then i have instructed dev must prioritise populating these pages meta-titles with the actual post/article titles, as per the latter version of the above example. (I should mention that i have requested they fix all dupe titles but main content pages are the priority). Whilst this will reduce the number of dupe titles in crawl error/warning report which is a good thing, is it actually likely to increase the ranking of these news/content pages given that Google does seem to be rewriting the titles correctly in the serps based on the page content ? Many Thanks in advance for your input
On-Page Optimization | | Dan-Lawrence0 -
Image Height/Width attributes, how important are they and should a best practice site include this as std
Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks
Technical SEO | | Dan-Lawrence0 -
Why am i still seeing very recent organic kw traffic being reported in Analytics if G is now fully encrypted ?
Why am i still seeing very recent organic kw traffic being reported in Analytics if G is now fully encrypted ? Should it not all be 'Not Provided' now ? When this fully roles out if not already wont it be impossible to distinguish between brand and non brand kw ? Cheers Dan
Reporting & Analytics | | Dan-Lawrence1 -
Is it still worth changing a url with half the pages target keyphrase in to the entire phrase still ?
Hi If a pages url has half the pages target keyphrase (i.e. 1 word instead of 2) is it still worth changing to include entire keyphrase (2 words) given need to then add 301 redirects etc after ? If it was a new page then I would definately include full keyphrase but the page is a few months old and has quite high page authority as is (i know a 301 should transfer most authority) but given this page and other sub pages would also need to be 301'd if this change occurs and the dev time/cost that would incurred/charged by the design/dev agency. Also thinking Google being cleverer now (the pages content will be about the target kw) so thinking G would work it out from rest of page content and partial match kw in url. In other words to best target keyphrase is it best to leave url as is or change url to include keyphrase ? For example if the pages target kw is 'swimming clubs' and the current url is www.franksleisurecentres.com/clubs changing it to www.franksleisurecentres.com/swimming-clubs :Thanks Dan
On-Page Optimization | | Dan-Lawrence0 -
Tech/Development Pricing ??
Hi I've submitted some site change request to a clients dev team and they have got back with a rather large quote thats left me gobsmacked, so i want to run it by any of you to get your feedback ? Creating/integrating a dynamic xml site map @ £3450 Fixing Crawl Errors & Warning reported by Moz report (i..e adding canonicalisation tag to each page to deal with dupe content and a few other small/misc items) @ £4850 Setting up/enabling ecom tracking in Analytics @ £910 Setting up 1 events based goal in analytics @ £490 Are these prices even plausible ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
YouTube Video Transcript misinterpreting audio as a swear word and putting in transcript
Hi I've just noticed a video uploaded to a clients youtube channel is misinterpreting a spoken word as a swear word, the F word :), will this have negative connotations ? could it result in video being considered 'adult content' ?? Any idea how to get this changed, should i report/flag it or will that likely make matters worse ? Or YT tech support email (chance would be a fine thing) ? Also how do you set a video as the channel trailer ? (i cant find any option to do this) Cheers Dan
Image & Video Optimization | | Dan-Lawrence0 -
Social Media Profile and Website content dupe content issues ?
Is there a dupe content issue if your social media profiles and website have same content/copy ? For example if you have written great copy for your website home page then literally copy & paste that into your G+ co page introduction (since sums everything up perfectly and don't want to change it) would that have a negative effect or be perfectly ok ? cheers dan
On-Page Optimization | | Dan-Lawrence1 -
Setting up Goals in Analytics when no common 'order confirmation' type page
Hi I'm working on a project/client and have asked them for the common url that shows whenever user finishes the purchase process so i cant set it up as a Goal in GA so we can track conversions etc Since site is dynamically generated it does not have such a page. Dev are suggesting setting up a new goal, generate a URL and script and they will append to a similar call. Does this make sense/sound like it would work ? And is it quite easy to do that in Analytics ? Normally i just add a URL as a goal and jobs done, don't know about scripts etc ! Cheers Dan set up a new Goal and generate a URL and script and send that to us and we'll append this to a similar call we already did for this at your request originally
Reporting & Analytics | | Dan-Lawrence0 -
Image heavy pages: Google friendly fonts / seo text etc
Hi Google friendly fonts - are these in wide use now, do they work ? If you have image heavy site do they work just as well as using what we used to call 'seo text'. I have heard that 'seo text' not really used anymore or at least rebranded to 'helpful, informative paragraph or two of body copy about the page with a couple of the pages target keywords in it'. I take it if fonts in image not google friendly then should still ask dev for some space to fit in a para or two of some proper body copy, with couple of pages target kw in it ? Also looking like if i succeed in this request will be below the fold, how hard should i fight for it to be above the fold ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
Should you use Plural version of a keyword or singular
H If kw research shows that singular version of a keyword has higher search volume than plural version should you still use plural version in main on-page areas to try and catch both instances or focus on the singular ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
Any benefits to having Wikipedia links now they are 'no-followed' (apart from traffic and natural link prof.)
I see that Wikipedia outbound links are all no-followed, is there any benefit (aside from the traffic) for having links here now ? For example is their co-citation and co-occurance benefits. I know there is without the links since from seeing previous Moz content about this saying Google getting good at connecting brand/s and topic mentions on a page (without any links) so appreciate Wikipedia is still good for that sort of thing. And a no-followed link is obviously good for the potential traffic. But is there any additional SEO benefit to having a no followed link on a wikipedia entry/stub too ? (aside from its contribution to your no-followed links which in turn contribute to a natural looking link profile) Cheers Dan
Link Building | | Dan-Lawrence0 -
Over Optimised Anchor Text (Internal & external)
Hi First - is it possible for internal anchor text to be considered 'over optimised' in terms of diversity or does that just apply to external backlinks ? For example If you have a main site section/page thats about a service you offer and you call the page this service and the URL this service and then link to it from many internal locations (but in a logical useful manner not just for the sake of it) using this service/keyword as the link anchor text i take it this WONT ever be considered over optimised anchor text since is completely in context, makes sense, is useful and after all is what the page/section is called (so would be strange to call it and link to it via any other term) ? Second - I have a project who's backlink profile is nice and diverse and could by no means be considered over optimised on a domain level. However looking at page level a main site section/page (as above) has only one back link with exact match anchor text from the BOTW directory, so in regard to that page keyword rich anchor text from this one backlink is at 100%. However the anchor text is what the page/section is called (title and url). I presume that this is also unlikely to be considered over optimised (since makes sense, is logical helpful and would be strange to name it anything else) or could it be considered over optimised ? Thanks Dan
Link Building | | Dan-Lawrence0 -
Comparing details of current on-page grade reports with previous reports
Hi Whilst i've set up reporting for on-page grader when it comes through on report it just shows any changes in grade and rank, what i also want to look at is changes in the detail/components of current report compared to previous reports, is this possible historically (over the previous reporting periods) ? There doesn't seem to be any kind of archive that i can find to previously carried out on-page grade report ? Cheers Dan
Moz Bar | | Dan-Lawrence0 -
Google analytics vs Webmaster tools data
Hi Which is more accurate WT or GA data ? Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !? The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
Probs with campaign overview page ??
Hi As of today my overview pages are devoid of formatting and just text and basic display, anyone else getting this ? Cheers Dan
Moz Bar | | Dan-Lawrence1 -
Report Dates are being displayed in a strange format ??
My reports dates are showing a very strange format (month/day/year) how do we fix to correct format (day/month/year) ? 😉
Moz Bar | | Dan-Lawrence0 -
Can you change date of monthly reports delivery ?
Hi Ive just set up a monthly report for a client but is scheduled to arrive BY the day they need it which is a bit close hence ideally would like to bring it forward by a few days, is this possible ? Cheers Dan
Moz Bar | | Dan-Lawrence0 -
PDF's - Dupe Content
Hi I have some pdfs linked to from a page with little content. Hence thinking best to extract the copy from the pdf and have on-page as body text, and the pdf will still be linked too. Will this count as dupe content ? Or is it best to use a pdf plugin so page opens pdf automatically and hence gives page content that way ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Google News Question
Hi, If you want to submit articles to Google News (& tag them with G News meta tags), even if high quality original content (that's genuinely objective) will all your efforts still be in vain if you include a CTA (call to action) to the websites primary service at the end of the article ? Cheers Dan
Content Development | | Dan-Lawrence0 -
Duplicate Content Reports
Hi Dupe content reports for a new client are sjhowing very high numbers (8000+) main of them seem to be for sign in, register, & login type pages, is this a scenario where best course of action to resolve is likely to be via the parameter handling tool in GWT ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Video SEO - YouTube - Transcriptions - Dupe Content
Hi If you are embedding video from your YouTube channel on your webpages and publishing transcription copy underneath it & your YouTube channel also has transcriptions , is this duplicate content ? If so which instance of the transcription should you remove (i presume YT since your website page is what you want to rank) ? Also a side question re video seo & YT, ive heard peeps say that embedding a video from YT to your site is a great backlink, but surely its actually a link from your website to YT, not the other way round ? Cheers Dan ps - any other video seo tips or links to recent quality articles much appreciated 🙂
Technical SEO | | Dan-Lawrence0 -
Removing a staging area/dev area thats been indexed via GWT (since wasnt hidden) from the index
Hi, If you set up a brand new GWT account for a subdomain, where the dev area is located (separate from the main GWT account for the main live site) and remove all pages via the remove tool (by leaving the page field blank) will this definately not risk hurting/removing the main site (since the new subdomain specific gwt account doesn't apply to the main site in any way) ?? I have a new client who's dev area has been indexed, dev team has now prevented crawling of this subdomain but the 'the stable door was shut after the horse had already bolted' and the subdomains pages are on G's index so we need to remove the entire subdomain development area asap. So we are going to do this via the remove tool in a subdomain specific new gwt account, but I just want to triple check this wont accidentally get main site removed too ?? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Is The Number of Duplicate Pages reduced after adding canonical ref to the dupe versions ?
Hi Is the number of duplicate pages reported in a dupe page content error report reduced on subsequent crawls, if you have resolved the dupe content problem via adding the canonical tag to duplicate versions (referring the original page). Like it would if you were solving the problem via a 301 redirect (i think/presume) ? Cheers Dan
Moz Pro | | Dan-Lawrence0 -
Can the Hosting location of image files have a negative effect if on the developers own media server rather than on client site server ?
Hi Can the Hosting location of image files have a negative effect if on the developers own media server as opposed to on the actual websites server ? In the case i'm looking at the image files are hosted on a totally separate server (a media subdomain of the developers site server) from the subject sites dedicated server. Will engines still attribute the properties of files hosted in this manner to the main website (such as file name or should they really be on the subject sites server own media folder ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Pairing webmaster tools with analytics - user access
If you pair webmaster tools with an analytics account does this auto allow access for any of the authorised analytics users or do they have to be granted access individually from within GWT ? cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
Moz reporting appropriate Canonical tag usage but no canonical tag on page !?
I take it this means that the page in question has been referenced via a different pages canonical tag but that the page in question itself does not have a self referencing canonical tag (and that it should do) cheers dan
Moz Bar | | Dan-Lawrence0 -
Should you change Temporary redirects 302's to a 301 even if page is not important/intended for ranking ?
Hi Whilst i appreciate its best practice to 301 redirect permanently moved pages, what if the page is say a login page or other page you not really interested in ranking or transferring juice to ? is it still important/best practice to do so simply because the page has permanently moved hence should still be a 301 even though you don't really want it to rank ? cheers dan
Technical SEO | | Dan-Lawrence1 -
Dupe content report showing in 'Errors' section when surely should be in 'Warnings' section ?
Why is the dupe content info showing in errors and not warnings ? Since if dupe content can get your site penalised (as per Panda) or worse banned, surely it should be in that section of reports ? Cheers
Moz Bar | | Dan-Lawrence
Dan0 -
What to do with 404 errors when you don't have a similar new page to 301 to ??
Hi If you have 404 errors for pages that you dont have similar content pages to 301 them to, should you just leave them (the 404's are optimised/qood quality with related links & branding etc) and they will eventually be de-indexed since no longer exist or should you 'remove url' in GWT ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Moz Dupe content crawl anomaly
Hi Moz has completed a crawl for a site i'm working on which also has a development area (hence with lots of dupe content) on a sub domain (and this dev area hasn't been hidden from crawlers via password, robots, gwt etc etc). Moz dupe content report is not showing any of these urls though even though my campaign setting is on 'root' domain so i would have thought report should be listing the subdomain urls as dupe content (because they are dupe content). Any ideas ? Cheers Dan
Moz Bar | | Dan-Lawrence0 -
Can the Hosting location of image files have a negative effect if 'off-site' such as on the devs own media server ?
Hi Can the Hosting location of image files have a negative effect if 'off-site' such as if they are on the developers own media server ? As opposed to on the actual websites server or file structure ? In the case i'm looking at the image files are hosted on a totally separate server (a media subdomain of the developers site server) from the subject sites dedicated server. Will engines still attribute the properties of files hosted in this manner to the main website (such as file name, alt attributes, etc etc) ? Or should they really be on the subject sites server own media folder ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Staging & Development areas should be not indexable (i.e. no followed/no index in meta robots etc)
Hi I take it if theres a staging or development area on a subdomain for a site, who's content is hence usually duplicate then this should not be indexable i.e. (no-indexed & nofollowed in metarobots) ? In order to prevent dupe content probs as well as non project related people seeing work in progress or finding accidentally in search engine listings ? Also if theres no such info in meta robots is there any other way it may have been made non-indexable, or at least dupe content prob removed by canonicalising the page to the equivalent page on the live site ? In the case in question i am finding it listed in serps when i search for the staging/dev area url, so i presume this needs urgent attention ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Canonicalisation
Hi Im looking at a clients site canonicalisation usage and in regard to some comments the tags referential value is a node (not the same as the actual page url) does this make sense or sounds like incorrect usage ? For example: URL ** ** Canonical Tag domain.com/comment/6 domain.com/node/21 Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Identifying a Negative SEO Campaign
Hi A friend/clients site has recently dropped 2-3 pages (from an average #2 - #3 position on page 1 over last few months) for a primary target keyword & suspects a Neg SEO campaign hence asked me to look into it. I checked on Removeem and the KW does not generate a red (or even a pink) result. I looked at Ahrefs & MajSEO, backlinks and referring domains have dropped over the period the KW dropped hence presume i can be sure its not a neg campaign since this would show an opposite pattern (as per articles like this: http://moz.com/blog/to-catch-a-spammer-uncovering-negative-seo ) ? Also site has very few site wide backlinks. The keyword is a 3 word phrase with 2 of those words being in the domain and brand name hence presume such kw are relatively safe from neg seo campaigns anyway I would have presumed the backlink/ref-domain drop may well explain the ranking drop but site still in first field of view of page 1 for the other keyphrases which 2 out of the 3 are words are same as effected keyphrase (and also in the domain/brand name) so would have thought these would have dropped too if a neg campaign. Also many of the anchor texts in the disapeared backlinks are for one of the other partial match variant keyphrases which are still top of page 1. Anchor text is at 4.35% for the effected kw according to MajSEO Im pretty confident from the above that i can conclude no negative seo campaign has occurred, nor other type of penalty and probably just a 'wobble' at Google that may well right itself shortly Would appreciate feedback though from others that im concluding correctly just for confirmation ? Many Thanks Dan
White Hat / Black Hat SEO | | Dan-Lawrence1 -
Goals in analytics
How do you establish which keywords generated traffic that resulted in goal completions (in GA) ? I thought this would be Reverse Goal Paths but this only goes back as far as the original page. Goal Flow shows the traffic source which is better but not the kw used ? Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
Robots.txt
I have a client who after designer added a robots.txt file has experience continual growth of urls blocked by robots,tx but now urls blocked (1700 aprox urls) has surpassed those indexed (1000). Surely that would mean all current urls are blocked (plus some extra mysterious ones). However pages still listing in Google and traffic being generated from organic search so doesnt look like this is the case apart from the rather alarming webmaster tools report any ideas whats going on here ? cheers dan
Technical SEO | | Dan-Lawrence0 -
Is Panda as aggressive as Penguin in terms of being able to escape its clutches ?
Hi, Is being hit by Panda as hard to get out of as being hit by Penguin ? Or if you clean up all your content should you get out of it relatively quickly ? I have a very old (11 years) and established site (but also very neglected site that i'm looking to relaunch) but its on an ancient shopping cart platform which never allowed for Google analytics & GWT integration etc so i cant see any messages in GWT or look at traffic figures to correlate a drop with any Panda updates. The reason i ask is i want to relaunch the site after bringing up to date with a modern e-commerce platform. I originally launched the site in early 2002 and was perceived well by Google achieving first field of view SERPS for all targeted keywords however competitive, including 'ipod accessories', 'data storage' etc etc. These top positions (& resulting sales) lasted until about 2007 when it was overtaken by bigger brand competitors with more advanced & Google friendlier ecommerce platforms (& big SEO budgets) I originally used the manufacturers descriptions editing slightly but probably not enough to avoid being considered duplicate content although still managed to obtain good rankings for these pages for a very long time even ranking ahead of Amazon in most cases. The site is still ranking well for some of the keywords relating to products for which there is still manufacturer copied descriptions so i actually don't think i have been hit by Panda. So my questions Is, is there any way of finding out for sure if the site has indeed even been hit by Panda at all without looking at analytics & gwt ? And once i find out if it has or not: Is it best if i relaunch on same domain to take advantage of the 11 year old domain history/authority etc ? So long as i make sure all product descriptions etc are unique, if i have been hit by Panda the site should escape its clutches quite quickly ? **OR ** Is Panda as aggressive as Penguin in which case is it best to start again on a new domain ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Rel=Publisher
Hi Since rel=publisher code should be added to the head tags of a website surely this means that would then show up on every main page of a site but i'm looking at a few sites using the rich snippet testing tool and its only showing for home page - how come ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Site architecture & breadcrumbs
Hi A client hasn't structured site architecture in a silo type format so breadcrumbs are not predicating in a topical hierarchy as one would desire (or at least i think one would prefer) For example: say the site is called www.fruit.com and it has a category called 'types of fruit' and then sub/content pages called things like 'apples' and 'pears'. So in terms of architecture that should be: www.fruit.com/types-of-fruit/apples and www.fruit.com/types-of-fruit/pears etc etc The client has kept it all flat so instead architecture is: www.fruit.com/types-of-fruit and www.fruit.com/apples and www.fruit.com/pears As a result breadcrumbs follow suit and hence since also not employing logical predication dont reflect the topical & sub-topical hierarchy I have seen that some seo's at least used to think this was better for seo since kept the page/s nearer the root but surely its better to structure site architecture in a logical topical hierarchy so long as dont go beyond say 3 or 4 directories/forward slashes in the url's? Also is it theoretically possible to keep url structure as is (flat) and just edit/customise the breadcrumbs to reflect a topical hierarchy in a silo structure rather than change the entire site architecture & required 301'ing etc in order to do this (or is that misleading or just not possible?) Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Forwarding kw rich domains to main domain
Hi My client has a clutch of kw rich domains that want to point to main domain, apart from being good for promotional reasons is there any seo benefit for doing so (i know there used to be years ago but under impression hasn't been any benefit for a long while) Most importantly though can any bad come from doing this ? Best Rgds Dan
Technical SEO | | Dan-Lawrence0