Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Link Building
Log in to post

Category: Link Building

Chat through link building best practices and outreach techniques.

  • seoanalytics


    Hi, I currently have built my website with internal links to boost my category pages (the ones that are the most important with the most traffic). Is the way to go or nowadays or doesn't it matter what pages you boost. I beleive  what I did is some sort of "page rank sculpting" but is it still useful ? or I should I link natural across my website even though some pages will get a boost and some won't ? The link that I have are at the bottom of my content (not in the footer) but at the bottom of the page next to each other ? does they count or is it really bad to have them that way ? I have a blog and I was wondering if when I link from my blog page for example about "Barolo" to my page about "Piedmont" if I should also link from my page about "Piedmont" to my Barolo page or if the link only has to go one way from my blog / Barolo page to my piedmont page to boost Piedmont. Thank you,

    | seoanalytics
    0
  • JoeJenkins


    Hi all New to MOZ and SEO. I run a small business and am interested in building backlinks and was wondering what the best reading material/articles are on the matter. I understand SEO in general, moreover the importance of Pagerank, and was wondering what a good approach would be to building a foundation or intro to this. Thanks in advance Joe

    | JoeJenkins
    0
  • EugeneF


    I thought that the important factor in the value of a link was how many outing links a page has total.  Some tools seems to tell me that the important data point is how many EXTERNAL links a page has.   Which number should I be paying attention to when looking at pages I want to get linked from? (Yes, I know there are many other factors that are important)

    | EugeneF
    0
  • HashtagJeff


    I have a question that I think I know the answer to, but want to cover my bases. We have a successful blog and are creating a second similar blog for a more specific type of reader. We want to backlink between content because it makes sense for the reader. Our fear is that we may come off spammy to Google by having so many backlinks. Is there a way we are able to tell Google these two sites are related so they don't penalize either site for anything?

    | HashtagJeff
    0
  • Bee159


    Hi all, I have a site that is a year old, we have been building backlinks organically - probably around 50 or so - then almost overnight we had100s of spammy links. Screenshot here: https://ibb.co/cijiub My questions: Should I disavow these? What happens if I don't disavow these? Can I work out where they came from? If I disavow a few of them, is this a token offering to the Google Gods that will lower my risk of being penalised? Thank you. cijiub

    | Bee159
    1
  • bill369


    I'm working on a page for couple of months now and try to rank for very competitive keyword. I have reached  position 12 and it's 97% optimized, the sites keeps going up and down between position 10 & 13. I already changed content a couple of times and already created a few links with the targeted anchor tags. However I'm scared if I create more links it will be penalized. What do you suggest? Should I create more links with the targeted anchor tags or should combine the keyword in anchor tags with other words? Loading time, title, descriptions, content everything perfect optimized.

    | bill369
    0
  • odysseytravels


    Hi guys we have launched a new site and need to get some links is it still worth submitting to (paid and unpaid) directories like Yell.com - obviously we would only consider the non spammy ones cheers

    | odysseytravels
    0
  • txwildcard


    Hello! I noticed this question was asked a while back (around 2013 i think), but I still don't quite understand why I'm seeing these shortened URLs come up as Inbound Links? Can someone please explain? Thanks,
    Carlos

    | txwildcard
    0
  • Ruchy


    Hi Experts! Here is my Question for you. I am doing a link exchange in a legit way to increase sales for my site and my associate's site. My associate just wants a sales increase and no link juice. He has a very low DA so I want to give him a no follow link. Is it suspicious of fishy that I give a no follow link and receive a followed link in return? Please let me know how to proceed, I don't want to take any changes. Can you tell me the best way to proceed with this link exchange? Thanks

    | Ruchy
    0
  • Italianseolover


    Hi guys, I'm studying Seo for the first time and I'm really passionate about it. Only one simply question. Assume that I'm cited in a blog with the same PR of mine and I want to say thanks by recite the blogger in my blog. I know that If two blog backlink each other the pr juice is equal to zero. But If the other blogger link me with dofollow and I link him back with nofollow, does my blog take benefit from the link exchange? Thank u very much and sorry for my medium level english 😉

    | Italianseolover
    1
  • vital_hike


    One of our clients has recently been approached by a competitor regarding a Link building service and SEO and as part of this they have supplied example sites that they "contact" to post articles that contain a link or links back to our client site. When we researched these sites we found that the sites did in fact have a good Domain Authority but the content was extremley dubious and the links were often forced into the articles in unnatural context. We also found that the Author page of these sites often had a similar URLs but the display names were changed. On the face of it these article sites look like a good idea and to an untrained eye they could appear good value. In fact they could be passing good value and may in fact work. I have found around 150 sites that i think share simialr traits but i gave up and I am sure there are many more. My opinion is that this looks like a large farm of blogs that are utilising similar templates and author set up. I am just looking for any experience/thoughts on how to look at this. My feeling is that i dont want to be in anyway recommending this as a service yet my client may think that this is good value. Any experiences shared would be great. thanks in advance for any comments.

    | vital_hike
    0
  • Ryan.Cruz


    We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?

    | Ryan.Cruz
    0
  • Obbserv


    Is it worth of submitting our company website in directories mentioned on http://www.directorycritic.com/free-directory-list.html?sort=pr&pg=

    | Obbserv
    0
  • mmohammadi125


    my question is: I have a page that contains some external links, I know when visitors click on them and leave my site it hurts my bounce rate, But I have a solution for that, I am using external link redirection code, with this code after users clicking on external links they are not leaving my site and first went to some link like this: "http://mysite.com/redirect/https://externalsite.com/" and after 10 seconds they redirect to the external site, I make this redirect page noindex and nofollow. but the question is does this noindex page can decrease my page bounce rate because users don't leave my site and first go to another page of my site. but I don't know does no-indexed page has an impact on bounce rate or my struggle is worthless

    | mmohammadi125
    0
  • Heinwest


    I have a site where I can pick up where my hits came from. So if somebody clicks from another website link to visit my website, I will then pick up from which website they came from and also which page they landed on. Will google penalize me for this and see this as paid advertising?

    | Heinwest
    0
  • Greenroads


    Hi all, I have a very very old site, that requires a facelift (going from an old clunky CMS to wordpress). A problem I know I am going to face is that this site has a very poor URL structure (www.site.com/section/1/section/ etc) which I plan on cleaning up. but how do I handle the 100+ backlinks this website has point to such links? If someone could point me in the direction of an article or such that would be great. Thanks,

    | Greenroads
    0
  • Catherine_Selectaglaze


    I look after a manufacturing site which has a well structured architecture when it comes to our products. There is also a benefits section and an about section. In addition to managing the three main information sections I've also been setting up a blog with topical content divided into four categories (Built environment, Secondary glazing in practice, Treat of the month, Project profile). My question is, where do I position my content hubs? Having worked through Cyrus's 'How to Rank 25 Step Master SEO Blueprint', I've realized that my approach of simply linking back to main top level pages is at best arbitrary, at worst negative in terms of SEO. Would I be better off asking our designers to set up category landing pages within the blog that relevant new copy can be linked to (currently the blog is just set up without category landing pages and I categorize each post with a tag that is used to sort the posts into their respective location on the blogs homepage? Currently the blog is an option on the main sites top level navigation and I link relevant blog pieces to relevant areas within the site. Basically I'm struggling to understand how to implement Cyrus's recommendation to create themes with my current website structure. Can anyone help? Thanks Mozers

    | Catherine_Selectaglaze
    0
  • stevewilliams


    We have 2 sites one with and one without www - http://forrestwilliamssolicitors.com/ The www site has no content and just re directs to the non www site. I have added some links to the site but stupidly have split them between the 2 sites so I am assuming that the links to the www site are a waste? There aren't many to be fair so I may be able to just simply go back to the link and change it but do I need to? Also could someone explain in simple terms what the difference between the 2 sites is and why we need both! Many thanks

    | stevewilliams
    0
  • mgorlero


    Any experience with RankPay? Is it worth? Thanks

    | mgorlero
    0
  • seoman10


    I have had a client come and ask me to do some link building, they are wanting to use a strategy of buying expired domains and creating a single page website with some keyword links back to the main website. Seems like an old idea at best, has anyone used it or is it risky

    | seoman10
    1
  • eldon19


    I have some Links in my website that points to other websites, when i took one of this website to see his backlinks, i didn't find mine in that list?

    | eldon19
    0
  • photoseo1


    All I could find was a bunch of ancient posts on RSS directories. Just getting a new site set up and I want it distributing content as far as possible all white hat. Are Rss directories even worth my time these days. I was thinking of submitting to the top 10. We blog about 2-10 posts per week. Your thoughts would be appreciated. Thanks

    | photoseo1
    0
  • JBMediaGroup


    I'm pretty sure one of my client's sites has been targeted by malicious black hat link building tactics employed by a competitor site. Over the last few weeks we've gotten 100s of super low quality spammy backlinks. No one has been doing link building, so the only thing I can think of is that competitor entered our URL into some spammy backlink building sites. Has anyone else experienced this? It's the real estate industry, so I wouldn't be surprised considering how competitive it is, but I'd love to hear your experiences.

    | JBMediaGroup
    1
  • ACEmina


    Hi i finally figured out why my link profile is out of wack. Apparently we had a second domain registered that for some reason was active and linking to us - somewhat duplicated site. no idea when or how that happened. I wasnt with the company then. anyhow Ive now pointed the domain to a blank folder since I dont know how to disable it in 1&1 Hosting (if anyone knows please let me know!). Im wondering if this is enough? will the links still be there indexed even though the domain points to a blank folder? also how can I get google to profile my backlinks again? so I can see if it worked. Currently waiting for a new Moz crawl so Ill see if at least there my profile is looking healthier. thanks in advance!

    | ACEmina
    0
  • Swifttechbuy


    I did a back link research on one of our competitors and saw a back link from resellerratings.com listed as back link from a high authority website. My question is do any of these review platforms shopper approved, resellerratings, or trust pilot gurantee a do follow back link if i create an account with them? if so, which one?

    | Swifttechbuy
    0
  • sbatx


    I have seen several search results in the past have buttons show up under the search results going to pages on the site. Of course now I can't find a concrete example, but they weren't just links, they were actual buttons. I know about the sitelink process (or lack thereof, really), but how does one get the buttons? Is it strictly a paid thing in Google?

    | sbatx
    1
  • RMelly


    I've recently switched hosting my site on www.vamospaella.com to www.vamospaella.co.uk (using a 301 redirect)  and I've been building backlinks.  According to Majesticseo, vamospaella.co.uk has 38 backlinks with 8 referrring domains and vamospaella.com has 15 external backlinks from 11 referring domains.  Some of these backlinks date back a  month, while others have shown up in the last week.  However, I have seen no improvement in my Google rankings for my keywords.  Why is this?

    | RMelly
    0
  • Gavo


    We have recently come across this site in our work on a website: https://collabosaurus.com We are wondering if there are any other collaborative tools or sites like this that may be effective for partnering or matching with people for link building purposes. If anyone is aware of anything similar, we'd love to hear about it. Thanks in advance!

    | Gavo
    1
  • mostcg


    Hey all, Recently got a PR piece published with a link back to our website. The link was not showing up in the Moz crawler, but I did find it under unlinked mentions. When I checked the page with the link, I saw that it contained rel="noopener". So a couple questions: Is this similar to a nofollow link? If the Moz Crawler is not registering it as a dofollow link, does that mean that Google will view it similarly? Thanks!

    | mostcg
    0
  • nhhernandez


    Hi everyone, I'm just doing a backlink audit of our newly relaunched site and saw that we have about 9,000 backlinks. Unfortunately, we have neglected our own link building. About 8,000+ of these links are from the websites we have built - sitewide footer links. These are also exact match anchor texts i.e. website by Bambrick Media. Because of that, our referring domain is only at 200+. Is this bad practice? Should we keep these backlinks / keep doing this for future sites we build? We feel like our backlink profile, the above in particular, is affecting our rankings and traffic. We're not ranking very well for our keywords. Compared to our competitors who have a quarter or less of the backlinks we have, they're ranking better, have more organic keywords, and are getting more organic traffic. Thanks in advance.

    | nhhernandez
    0
  • conversal


    https://www.yourdomain.be/blog/-test-article/
    https://www.yourdomain.be/blog/test-article/ What is the difference in wordpress with this "-" in the url? Both url's show the page like it's supposed to. Is this normal?

    | conversal
    0
  • CAQ


    So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA.  I have a fair idea of why this is the case but want to get some other opinions before I form my strategy. 1.It appears our internal link structure is not great and is not very organised 2.  It appears we have 58 links going externally on some pages.  Some of these external links are social media icons in the footer which are followed. Is there any other factors I should be aware of when building PA on some of my inner pages. Any Thoughts would be appreciated.

    | CAQ
    1
  • Heinwest


    Is link exchange always bad? What if I want to add a link for other related products on my site which I do not offer, and the other site does the same for me? Will it be better to rather an article for each other product and link to somebody, than have one page with a list of other products to other sites. For example. We do training. Lets say we offer computer training. We search companies that does health and safety training offer to put their course on our site with a link to them, if they do the same.

    | Heinwest
    0
  • Heinwest


    I saw articles that said affiliate link building is not good. We are a training company that offer only some training programs. My idea is get other training company to link back to us, but only if they do not offer the same training as we do. We could reward them by giving them commission if the sale happens. But to do this we will need to track the URL where the hit came in from from our website. Is this a good idea or not?

    | Heinwest
    0
  • chloeczhashemi


    The site is masquerading as 'yurbuds' store, a brand of headphones, but in SERPs, as seen in the image below, the content on the site is actually of one of my other sites. Has anyone seen anything like this before? How would it have happened? My instinct is to disavow. Any other thoughts? Thanks in advance! IvDcE

    | chloeczhashemi
    0
  • LawMarketingYLF


    Recently there's been a move made in my company to only allow backlinks from websites on different c-block IP addresses. The most links we have from one c-block is 15. There is a wide variety of other IP addresses linking to our site as well. My question is - do we need to be so restrictive with using websites from the same c-block as long as the neighbourhood is good and we're not linking sites with full identical IPs (matching d-block as well)?

    | LawMarketingYLF
    0
  • SMCCoachHire


    Hello all, I work for a travel booking agency that specialises in coach and minibus hire. I am currently thinking about creating a Affiliate Linking Program to create some links for the business. So this could be a suppliers page (similar to a directory page) with details of related companies to ours. We can link to there site and they can link to ours - its win-win situation for both parties. Is there a difference between a Affiliate Program for links and a business directory on your site? Has anyone done something similar to this before? What are peoples thoughts? Thanks for your help in advance - Aqib

    | SMCCoachHire
    0
  • reidsteven75


    I'm getting some conflicting information when researching this... I want to create the most organic link building strategy that not only gets high authority sites linking to a website, but relevant websites. I'm creating an affiliate link program where I link to partner and affiliate companies, who in turn link back to me.   The question is where to put these links.  I was initially thinking of putting them in the footer so they add credibility to every page, and in turn ask my affiliates to do the same thing.   However; some sources say that Google no longer looks at links in the footer section. Is it true that Google doesn't count links in footer sections? And do you have any tips on creating this Affiliate Link Program?

    | reidsteven75
    0
  • Prestonp


    I am starting new websites for my clients and want to know where to start. I understand that rich, engaging content gets links naturally, but how do we get links to rich content that noone has ever seen?

    | Prestonp
    0
  • jessential


    Moz, I am noticing that I need to go back and update my outbound links to your site. There are a lot of them because your content is so great and we love you guys. Could you explain your logic for making the change? Example on my Schema Markup Website Audits page: https://moz.com/blog/state-of-searcher-behavior-revealed/ redirected to: https://moz.com/blog/state-of-searcher-behavior-revealed

    | jessential
    0
  • Packaging-Group


    A client specifically wants an a guide posted on ehow related to their products. I have submitted an application and it has not been approved. Does anyone have a writer they would recommend?

    | Packaging-Group
    0
  • Adab1


    A kitchen remodelling firm in Australia has noticed a big increase in spammy backlinks to their website since April this year. Majestic shows that referring domains and backlinks during that period have gone up from 400 domains (10,000 links) to 1,070 domains (47,000+ links). About 100 are sitewide links. The vast majority are "follow" links directed at image files on the site - ending in .jpg. Ahrefs now shows the number one anchor text (23%) is a period (full stop) "." Most of the links come from .us domains, eg: cowboysr.us
    blackphoto.us
    alldpic.com Google Search Console isn't showing any of these links, there's no penalty on the site and there's been no noticeable change in rankings (if anything organic clicks went up over May, June, July) ...  so we're wondering what action - if any - should be taken. Are these links likely to have a negative impact on the site and homepage? Should we disavow these links? Appreciate any advice. Thanks.

    | Adab1
    0
  • StevenLevine


    My company is running a submission contest. All submissions will live on the the main contest page. When clicked, each submission will open up into their own page (with a unique URL). Each submission will also have internal links pointing to a few relevant product pages. My question: Say we receive 1,000 submissions. Is it better to have internal links from 1,000 unique, lower authority submission pages? Or should we canonicalize each submission page to the higher authority main contest page and effectively have all those internal links coming from the main contest page? Is one better than the other? Are there link spam issues to worry about with either? Thank you in advance!

    | StevenLevine
    0
  • Wagster


    When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company. We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people. I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?

    | Wagster
    0
  • joshuaboyd


    I'm pretty sure the answer to this will be a big yes. Obviously this is a tactic that can be gamed quite easily, but I wanted to know if there are any clear guidelines on this. We've done a post about the most influential food bloggers using our own tool, so there's proper data behind the top ten. We wanted to reach out and let them know, give them a badge to include that might drive a bit of traffic and raise some brand awareness. That's why the question has come up as we want to make sure we advise the bloggers properly if a nofollow is best practice.

    | joshuaboyd
    0
  • AutoEurope


    Hi SEO fellas I have always used Link Detox to regularly analyze my link profile, with plan of around 200 dollars per month. The tool gave a "representative sample" of my links and I was able to identify and analyze the new links and get a representative summary of how "clean" my domain was. Today I wanted to run a new analysis, but I found a nasty surprise !!! The tool doesn't do this "partial" analysis anymore and they just offer "full analysis". And of course, I need to change my plan to one that costs me.... 2.500 dollars per month !!!! Anyone knows an good alternative? I have read that SEMRush and Href are good also for link audit? Thanks for your help 🙂

    | AutoEurope
    1
  • PangeaLangs


    Hello, We have quite a few articles "out there" that give us backlinks. We were thinking of also translating the content and submitting it to local content websites, so it can provide us with more backlinks. The main questions here, will this content be recognized as the same content as the English version? Also, being in another language, some of the anchor text might not hit the English keyword. Not sure how Google sees it. Any advise on the matter? thx!!

    | PangeaLangs
    0
  • seoman10


    Seems like some of the big sides only give no-follow links now are they still useful for building link authority? Do you have any experience? Thanks

    | seoman10
    1
  • NCOREGSEO


    Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne

    | NCOREGSEO
    0
  • imgamer


    Hi i get 1 good backlink from he have Domain Authority 34 /100 and Page Authority 44 /100 in the footer and the site is vb and with this backlink i get on ahrefs  Backlinks19.5K its that normal or good or bad for google ? http://imgur.com/7MNbwBW 7MNbwBW

    | imgamer
    0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


Start my free trial


Browse Questions

Explore more categories

  • Moz Tools

    Chat with the community about the Moz tools.

  • SEO Tactics

    Discuss the SEO process with fellow marketers

  • Community

    Discuss industry events, jobs, and news!

  • Support

    Connect on product support and feature requests.

Looks like your connection to Moz was lost, please wait while we try to reconnect.