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Category: Local SEO

So much goes into building a comprehensive local marketing strategy. Discuss all things local with other marketing professionals.

Subcategories

  • Examine the impact of maintaining consistent and accurate local listings on your local SEO strategy.

  • Dive into how to manage reviews and ratings for your local marketing strategy.

  • Considering local SEO and its impact on your website? Discuss website optimization for local SEO.

  • imjonny123


    our site currently consists of directory listings for different stores but we will now be adding an ecommerce feature to our site. people from the main site will be able to click a button that will direct you to the orders. subdomain. we are thinking about noindexing the subdomain as i can't find any use cases in organic searches for this new orders. subdomain. What is the current best practice for this type of situation and will noindexing the orders. subdomain harm us in anyway?

    | imjonny123
    0
  • MarketingGH


    Hello, Our business has been setup and has been targeting the uk. Therefore, we've always had a .co.uk domain. Now that we want to go international, we are looking into expanding in the U.S. and have bought a .co domain to do so. My question is: would we get .co.uk penalised if some of the .co pages will have similar content to the .co.uk pages? I know .co is a Generic Top Level Domain (gTLDs), but my understanding so far is that: as long as we set a country target & US language on the .co domain and follow basic cautionary steps and best practises from this article and others, we should be completely fine. Is this also what you guys think? Thanks in advance!

    | MarketingGH
    0
  • Ryan_V


    Local business had a site on domain name - (A) for a 5 years. Few years ago they moved to a new domain - (B) and did 301 redirect from A to B. Now they want to move to another domain containing a keyword - (C+kw).com and apply 301 Question:
    How to proceed with the redirect for a C+kw not to loose ranking? Which option is better?
    1. Redirect from the oldest domain (A) to a newest (C)
    A>301>C 2. Redirect from existing domain (B) to a newest (C)
    A>301>B
    B>301>C 3. Stop existing redirect from A to B, instead do two redirects to a new domain (C)
    A stop 301 to B
    A>301>C
    B>301>C As far as I know under the same conditions a new domain will rank worse than an aged domain.  On the other part keyword in domain name helps with local SEO. I think that for the long run it's ok to loose some traffic for a few months but have a better chances to rank in future. What do you think guys?

    | Ryan_V
    0
  • lina_digital


    We have several locations that moved to be under a parent location. Should I do a 404 redirect or a 301 redirect to parent page where they can find information about the location they are searching for.

    | lina_digital
    0
  • Wagada


    We are launching a product in Australia which is already available in the UK. We currently have the .co.uk but the .com is not available. How important would it be to get the Australian TLD? I am interested in hearing from people who have knowledge of the Australian market to understand how they would feel about buying from a .co.uk. I know the US market wouldn't be keen to buy from a .co.uk, so would be interested to know if the same would be true of Australia. The product is a crafty mum to mum product, invented by a UK mum and that is part of the appeal, which may make the UK domain more palatable? The client has a small budget and low profit margins so creating a whole new website could be prohibitative. So I am keen to go down the route of a sub-directory targeting Australia if possible. Thanks in advance

    | Wagada
    0
  • Kiakh1987


    Hello, TTR Data Recovery has 18 different office locations and I am wondering if we can use the same title and meta description for all locations and just change the location name...For example: #1 Best Data Recovery Services in Atlanta, GA| TTRDATA TTR Data Recovery offers a comprehensive suite of data recovery services in Atlanta, GA including Hard Drive, SSD, Server and RAID/NAS. Get A Free Quote! #1 Best Data Recovery Services in Miami, FL | TTRDATA TTR Data Recovery offers a comprehensive suite of data recovery services in Miami, FL, including Hard Drive, SSD, Server and RAID/NAS. Get A Free Quote! Would this be already, or would it be better if we had a unique title and meta description for every location? We want to get the same message across and it would be difficult to change the wording 18 times. I look forward to hearing back from you guys. Thank you.

    | Kiakh1987
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  • Ideas-Money-Art


    Hi mozzers, I have a meeting tomorrow with the dev team to discuss about dynamic keyword insertion implementation on a new site. This site currently holds 40 geo specific microsites with several service pages each carrying unique content. These pages(about 400 pages) are seen by VP of marketing as hard to maintain and inconvenient when wanting to change content across these pages. The VP is looking to automate content as much as possible without hurting our local SEO efforts. The dev team will be asking me if dynamic keyword insertion could a viable strategy for these 40 locations without harming local SEO. Currently we have a robust local SEO strategy in place and wouldn't want to change it unless dynamic keyword insertion is a viable option and won't hurt all the seo efforts that are in place?  If this is not a viable solution, any recommendations on any other solutions we could use to satisfy the VP? If you have used DKI for your local SEO efforts, please share your thoughts and results that you have seen. Any real case scenario data/knowledge would be really helpful. Thank you!

    | Ideas-Money-Art
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  • batot_mahmoud


    How to solve the Price range warning. i'm using Yoast Local plugin, i've tried many things like dollar sign, and put price range $1000 - $2000 with no luck. Thanks in advanced

    | batot_mahmoud
    0
  • Imageco


    I started my graphic design business (imageco.com) after the dot com industry collapsed in 2001 and there were virtually no jobs to be found, I focused mainly on logo design and ultimately figured out a way to drive quite a lot of traffic to my site by the means of creating directories for printers in every major city in the US. It worked exceedingly well for many years but eventually I had a lot of copycats use this technique and ultimately it pissed off quite a few designers around the country and I was reported one to many times to Google and was forced to make some changes. So I dropped the directories and redesigned my site and stuffed as many place names in the site as I could so I wouldn’t lose all my traffic, it worked for a while but ultimately my site has drifted further down in the serps and with the advent of Google Local my traffic pretty much disappeared. Furthermore with the surge in crowdsourcing businesses like 99designs the value people placed on my logo design services dropped to a point where there just wasn’t much reason to go after a national market anyway. I’m not proud of how I built my business but I don’t make any excuses for it, I had a mortgage and a family to feed so I did what I needed to do. I’m now at the point where I’ve decided my best option is to move away from logo design and redefine my business as more of a visual identity/graphic design company and go after the local market. I live in the Seattle area, Bellevue to be specific and the economy is such that I know there is a ton of local opportunity that I'm missing out on and I want to focus my marketing efforts here. My question is what is the best way for me to do this? I focused mainly on logo design for nearly 20 years and my keywords are built around logo design for which I still hit fairly well on but I need to expand my offerings and want to redirect my efforts at turning up on local searches for other terms like graphic design, web design, print design, etc. I don’t necessarily want to instantly drop all of the landing pages I created for logo design because that is still where the majority of my business comes from but I’m fairly certain that these landing pages have me Pigeonholed as just a logo designer. Do I need to delete everything and start completely from scratch or is there a less extreme approach to making this kind of transition? And once I do make these changes what might be the time frame for turning up better locally? I’m in the process of redesigning the site, updating my portfolio and writing all new content and could really use the advice of this community. Thank you!

    | Imageco
    0
  • Local128


    I currently have a page that ranks pretty well for X City and is optimized for X City. However, I now want to change the strategy and set up the Home page for State and build X, Y and Z City pages under it. But I want to make sure that when I set the X City page, I somehow transfer the rankings from the home page to this page. I was wondering what the best way would be? One idea was to put a canonical tag on the home page to point to X City page until it at least gets on the first page or so. Then remove the canonical tag and start separate efforts for Home Page for State and X City page for the city. Please suggest if any other ideas.

    | Local128
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  • Virginia-Girtz


    Hi Mozers, I have a very important pitch coming up which needs to tackle a questions about international SEO. My client currently has a .com website, but we are debating internally about creating a .co.uk website too so that we can localise content for the UK versus American English on our .com site. Currently, our clients proposition is global, so we made the decision to create a .com website but using American English spelling as a large chunk of English speakers in the world use American English over British English. However, we want to grow the business within the UK, and therefore want to use British English language. Hence creating a .co.uk website. Now, my question is this.... the new .co.uk website will be identical content as the .com website, except for a few spelling changes and the way we phrase certain sentences. How would we be able to run both a .co.uk site and .com site without being penelized from Google for plagarism? Would it involve href lang tags? Server hosting location? Any ideas from you guys out there?

    | Virginia-Girtz
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  • EOBSupport


    the situation is that we manage a dealership's web maintenance  to improve SEO and SERPS rank do we need to have individual social media accounts, Google business pages, twitter, youtube, foursquare, Instagram, dealer rater, cars.com accounts, etc, for each brand, even if they are at the same physical address?

    | EOBSupport
    0
  • paulfoz1609


    Im going round in circles with the best way to go about marketting my business from an SEO and usability stand point.  My company specialise in self adhesive films and vinyls which give us quite a varied niche. Our main areas are: Window films and interior vinyls such as printed wallpaper, wall coverings, furniture wraps etc for homes and businesses - For this area we cover nationwide Automotive films such as car window tinting, car and van wraps and paint protection films - for this we need the vehicles bringing to us so this is a more local are (around 20 miles of us max) Signs and graphics - anything from office signs, pavement signs to printed banners - these are all commercial and we go to the customer.  For this its a new side to the business and Id say wed look to go withing 50 miles of our base. My dilemma is, firstly when pushing social media etc we have a real divide for who we target as we have the home owers and business owners on one hand and then car enthusiasts on the other.  Also from an SEO point of view theres the local vs nationwide aspect.  A few people I have spoken to have said trying to target local for some services and national for others may be a little problematic. I have some people saying have all services under one domain as the links back to the site and content will all help the site to rank better.  This sounds logical to me. But then Ive had other people saying split the site into 2/3 sites.  Definitely split the automotive which is local from the other national areas as these are also going to be a different audience 9car enthusiasts vs home/business owners).  It will mean doing two lots of SEO but the sites will be more focused on the target audience and we can have one tagret local search and the other national. This too seems very logical. My gut feeling is that both options are sort of right but doesn anyone have any advice that could help me figure this out. Also to make things a little more complicated we have an ecommerce side were we supply goods direct to the public.  Woudl I be better to have a fresh domain which is simply an ecommerce platform or have a seperate shop section on my main domain were people can go to buy the products if they dont want us to fit them?

    | paulfoz1609
    1
  • MBS-MBA


    This is a fun one - Example:  Mercedes Benz is pushing to have all of there vehicle models to coincide with the world branding such as the "C300" is supposed to be "C 300" and the "E300"  is supposed to be "E 300"...  I have a few issues here as when I use Voice Search for "Mercedes Benz C 300"  there is no way (that I know of) to add a space between the number and letter.  In addition, when searching for the "C 300 for sale" Google corrects the text with "Did you mean:  C300 for sale".  I am seeking a way to accommodate both versions of the models WITHOUT adding the both C300 and C 300...etc. to the text on web pages.  OR will Google eventually change the model names over time as Mercedes-Benz regulates the new U.S. naming convention.  Tough question - any thoughts? Thank you for your help -

    | MBS-MBA
    0
  • alexrbrg


    Hi everyone, I have a client who just acquired 4 business. Basically, the 4 compagnies will stop existing and my client will integrate the production at his own adress under his compagny name. My issue here is that my client wants to know what is the best solution for his local results. The 4 compagnies still have a website that present the new business name will a CTA redirecting to the new website. Their GMB account are still active. I was about to delete the 4 GMB accounts so when a customer do a brand research, the organic result will show the old business website that will present the new business with a CTA on the website. My thinking is that since the old and the new compagny will compete on the same keyword since they are in the same industry, I don't want the old compagny to be in competition with the compagny of my clients. Is there a better solution that could benefit the local SEO ? Thanks y'all !

    | alexrbrg
    1
  • DJ1027


    I'm creating a website for a new company that offers several related services. They want to have a main corporate website that has pages for all their services. However, they want to have a second website that only features a subset of those services. So they would have the same company name, same website template, but the smaller site would have a different domain name, different text/photos on the home page and be missing some pages from the main corporate site so that site would make them look more specialized. They would have separate marketing materials (brochures, business cards) that would have the website address and email address using the different domain name. They also want the smaller second site to come up on search results related to the services for that site and not the main site. Can this be pulled off without having a significant negative effect on ranking potential for either of the two site and also not risk a duplicate content penalty? It would seem you would have to add a robots.txt file that excludes indexing of the pages on the main site that are duplicating on the smaller site. However there is a potential big issue. The company is a local business. Nowadays the local results (Map + 3-pack) are as important if not more important, than the traditional organic results below the 3-pack (although I acknowledge they are related). For their Google Business Places, since they have two websites for the same company, they can only list one of the website. So if they list the corporate site, their not going to get in the local 3-pack for their specialized site for search terms. They may be able to live with this though since the main site will show ALL services. Comments? Ideas? Issues? Strategies?

    | DJ1027
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  • ChristianEDavis


    What if my client already donates to charities? They've been donating for years before I thought to conduct linking outreach to their charities... can Google distinguish between honest charitable giving and charity link schemes? https://www.seroundtable.com/google-charity-links-a-paid-link-23094.html

    | ChristianEDavis
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  • Trey3


    Aloha guys, To start as I always do with the (awesome) Moz community I wanted to say thanks for the insight! This has to be one of the best online communities and help resource with great positive and concise help that really makes a difference, so many thanks everyone! PS I also do my best to relay what I learn here to fellow business owners and point them to SEO boosting avenues to help support the community as much as possible. Anyways... **My Photo website ** **Current top wedding website (I do enjoy her work!!!) ** Attached below is a link to some stats/graphs! The Problem! After the recent Google update last month I've had a drop in my site visibility from 5.8% and some change to now .7% of search volume.. Painful for my photo & video business here on Kauai to say the least. A few images are attached, is there also any correlations you guys can see or think may help to get my site up to the first page? I know we deliver some of the very best work here on the island and deliver great service too, its a bummer that we cant do more for folks visiting here that dont even know we exist! The question! Do you guys have any ideas on what can be done to get my page to gaining organic traction and doing great again? My goal is to have our business rank for Kauai Wedding Videographer, Kauai Wedding Photographer, and Kauai Family Photographer! My moz dashboard is still saying we're on the way for that but that my search visibility is way way down. Any clarity or ideas are greatly appreciated you guys! I would love to relay this to the wedding community as well! Warmest aloha from Kauai everybody and have a great day! NjELT NjELT

    | Trey3
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  • SuperNovi


    We have a local fence business in Oklahoma City and one of the other local fence companies took the liberty of using one of our images that I took myself on their website...creating a similar page even. They took the our image from this page: http://www.a-better-fence-construction.com/metal-fence-post.html And used it on their page (2x they used it!): http://fenceokc.com/2016/07/13/all-about-fence-posts/ They didn't even bother renaming the file "metal-fence-post.jpg"! I'm not experienced in what I should do? (I did a google image search and lots of websites are using it...but one contractor locally in OKC is using it and one in Dallas area is also using it.)  I just wonder what other people are doing to prevent images being used or if your not worrying about it. Brad metal-fence-post.jpg

    | SuperNovi
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  • Trey3


    Aloha Moz community! I've been chipping away on my site and have been happy to see progress on getting to the first page for some searches I'd like to rank for. That being said and during my time doing this I noticed a fellow photographer jump to the first page out of what seems like nowhere! http://emilyhelen.com/ It left me scratching my head trying to figure out where and how they're site jumped up to the front so fast and has been holding strong since then. Do you guys have any ideas or ways I could replicate that? Much appreciated as always guys! Warmest aloha, Jon Gibb

    | Trey3
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  • fhertzp


    Hi there I have analyzing a webshop where we sell products for pets, gardening and the like. I am getting a lot of "Duplicate Content" alerts from Moz when doing a site crawl and I am told that the pages for e.g. cat products and gardening tools show duplicate content. Those two pages contain no identical products, so I am guessing that it is just the "set up" of the page (they look almost identical, except for the products). My question is: Is this really a problem? Does it affect my ranking in a negative way, and if so, how can I counter it? Best regards Frederik

    | fhertzp
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  • marshalllj


    I have several instances of competitor businesses that rank high in the local pack while I'm struggling to get in there at all. Here's a specific example: Keyword is "name-of-town chiropractor" and the competitor business name is "name-of-town chiropractic". Google doesn't seem to exclude "name-of-town" because these businesses don't rank the same if you search for only "chiropractor" However, search volume for "name-of-town chiropractor" is significantly high! I'd really appreciate some input on this. Thanks so much in advance, Jarod

    | marshalllj
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  • PSLab


    I am not sure how I feel about home service ads so far.  They are supposed to make it easier for home service businesses to connect with clients but the difficulty level seems to be off the charts.  I have my first client scheduled for an interview tomorrow.  We have 2 previous interview schedules and something went wrong on their end. I have a Plumbing client about to do the video interview?  Does anyone have any experience to help my client with the interview?  What questions will they ask?  What does he need to be prepared for to pass the interview? From a manager/consultant standpoint, does the client need an Adwords manager if he is running home service ads?

    | PSLab
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  • nhhernandez


    Hi everyone, I work for a digital marketing agency in Australia. Our team noticed some businesses similar to ours use a free SEO Audit tool on their homepages. We are considering having one as well but, but want to know how it would benefit us. Will adding this tool on our home page help us rank better in Google? If yes, can you please tell us how? Thank you.

    | nhhernandez
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  • PSLab


    I am a pro when it comes to reporting for paid search.  However we came out with a new local product and use Moz Local.  What are you doing for reporting?  Automated reports?  Are you tracking progress over time?  Is there a reporting application that automates the process?

    | PSLab
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  • MissThumann


    Hello!! I have a health insurance agency located in a small city. I need to reach more area's, and I'm wondering if adding a couple more cities to the Title Tag actually helps? Or should I go the other route and try achieving it with location landing pages? I've seen other websites do it, but I'm hesitant. Any advice welcome 🙂 The site is http://wilkersoninsuranceagency.com/ in Coppell, Tx It currently ranks 3rd on Google. Thank you in advance!! 🙂 xx

    | MissThumann
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  • Joseph.Lusso


    Our 25 franchisees sell one product of our 7 within the Corporate porfolio. We getting ready to release a brand new corp website employing all the best possible SEO practices. Since the franchisee's barely maintain their 3-page website...we are thinking of killing them off. We will create some market pages on the Corp side and continue to use HubSpot to pass along leads to the individual franchisees.  Corporate has robust Content Marketing strategy in place. Any suggestions? Cases studies?

    | Joseph.Lusso
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  • LiamMcArthur


    Our business has 26 stores throughout the UK and the website has a page for each of these that includes contact information, a Google map, a form etc. I was going to add some LD-JSON Schema to all of my pages so that Google would display my social profiles in the SERPS: My problem with this is that I'm worrying my store pages may have a conflict with the data that it is pulling from the individual Google Business Pages that each store has set up. Should I only include the social profile Schema on the home page of my website or could I include this on every page except my store pages - and on these, display "LocalBusiness" Schema? I just don't want to do anything that will confuse Google!

    | LiamMcArthur
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  • bettsrecruiting


    Hi Moz'ers - I have a question... Just to set the stage, we're a small recruiting firm, with an even smaller marketing department. I'm essentially a one man wrecking crew and don't have a ton of extra time. That being said, I know that page rank (and local office rank) are critical to our inbound lead generation, so I'm willing to invest some of my time into doing it right. The issue I'm having is ranking high as a local business in Austin, New York, San Francisco, and London, UK (to name a few). So far I've solved this through building dedicated subpages on our .com site and link building key word anchor text towards those pages. The only page that's not really gaining traction is our London page. So I decided to clone (most of) the site, tweak the text (to try and avoid dup text), and try and get that page to rank. I'm also having it hosted on a local server, have it using a local domain address suffix (co.uk), using local hreflang (on our .com site), created dedicated web 2.0 sites, and done my best to do some link building. The problem I'm facing is crapy local ranking, and limited bandwidth to maintain two sites. Should I: A) Scrap the co.uk site and focus on the .com (and subpages)
    B) Keep the co.uk domain, and just redirect the URL to our .com page
    C) Keep the co.uk domain, send all links from the home page to the relevant page on our .com page, and set up 301 redirects for all other relevant pages.
    D) Hire someone to clean up, rewrite, and upkeep the co.uk site because it has the most SEO value in the long run and is the only way I'm going to be able to rank locally in London. What are your thoughts? Thanks in advance! Tim Our European Site - http://bettsrecruiting.co.uk/
    Our US Site - http://bettsrecruiting.com/

    | bettsrecruiting
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  • AgLend


    We are a finance brokerage in Australia and we operate in a specialist niche and in regional areas with low competition but we have identified KW's that are very profitable to us but seem to need different approach re strategy. We specialise in Agribusiness lending. We have been pretty scrappy in the past with our SEO as it has always been done by me, and as a startup, as everyone knows, the jack of all trades can help and hinder! To date, we have done a lot of Adwords (and KW research) so I have a fair idea of what keywords I am after. Some KW are low competition and extremely profitable to us. But there is a difference between them on who our competitor is and how difficult it would be to rank and which strategy to use. For example Agribusiness, used by all major banks, now they provide agribusiness, but only via their own products, as we are brokers we tend to receive a lot of new leads as we are brokers and we can compare all products and as agribusiness can be quite complex this is a major point of difference for us. So my strategy to rank for this KW  would include a national approach as we provide advice in this space on a national scale, which has worked well via AdWords leads. But would like to move away from my sole reliance on AdWords. Then we move onto KW that we have also had some success on a national scale via Adwords but the metrics suggest is better from a local perspective (local regional town), i.e hobby farm loan, rural finance, even home loans (when there is no other local competitor in small town). As we have brokers in other regional towns this also opens up an opportunity to have either internal pages with lots of local signals (i.e NAP, Authority outbound links, local KW, social signals from local FB groups etc). But can a internal page compete against a competitors HP, for example I was going to set up mysite/Toowoomba.com.au internal page with info re that broker and lots of local points, or am I best to create another site, i.e brandname-Toowoomba.com.au (still linking from my contact us page for Toowoomba) and focus solely on local for this site (including internal pages to rank locally, i.e Toowoomba Home loans)? the extra benefit is I then create another asset if I was to sell the region as a franchise (another discussion) So, my question is, can I mix my strategies without any issues, or should I create separate sites?

    | AgLend
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  • donsilvernail


    I have a client who is a general practice Lawyer. This particular client refuses to acquire free profiles from legal sites such as AVVO, Super Lawyers, and Justia. I have been working with this client for a year and have had a tough time getting him to rank in an ultra competitive marketplace. The other law clients I handle have all secured these backlinks and traffic is produced, domain and page authority is much higher. My client say that he has heard from other lawyers that sites like AVVO produce bad or little results, so he wants no part of them. I feel these lawyers are giving him bad advice. They are competitors and each of them have their profiles on these sites. I thought I would get some thoughts from the community to maybe help back my thoughts on these particular back links. Thanks

    | donsilvernail
    1
  • WhiteboardCreations


    Hi Mozzers,
    I have a new client who bought a dental practice from another dentist. The old dentist has a website www.olddentistsite.com (not a real domain, just an example) and the new dentist wants there to be a message on the old dentists website Home page stating how the practice was bought. My idea just came up... most would do a message on that domain. However, would you recommend I actually create a new page in the new dentists website which the old website domain redirects to ie: www.olddentistsite.com [redirects to >] www.newdentistsite.com/olddentistsite/ and then on this page we display a nice message about the acquisition, scheduling new patients, new logo, meet the new Dr, a video, better office hours, etc... Is this something the visitors will enjoy or get a good feeling from? Let me know your thoughts on which option is best to implement. Looking for a few quick replies!! Thanks in advance everyone! - Patrick

    | WhiteboardCreations
    0
  • KnowHowww


    Having a keyword in a top domain extension like .com could benefit your SEO. Well I think it was like that. 
    So if you would sell cars and you had cars.com it could benefit. But is there something to say about the new extensions like .shoes.
    Do they have the same impact or are they just not old enough? A domain like cars.com is probably registered since the beginning of the Internet so it carries more weight. I'm curious to hear your opinion on the matter. Thank you in advance,
    kind regards, Eelco

    | KnowHowww
    0
  • Jenn_E


    I am in the process of restructuring a clients site who offers two niches. One is an event venue and the other is private dining. We have struggled in the past with ranking for either one since google sees restaurant and event venue as two distinct businesses. So on the homepage I would like to essentially 'divide' the site into two sections - Weddings and events, and Dining. From there people can choose which part of the website they would be directed to. (There are other things we will do as well, like up content etc. but this is the start) So my question is this - from an SEO standpoint should I do away with a menu on the home page and only have two links there and have the site hierarchy go down from there, does this give more 'juice' to the two categories? or will it hurt the site since there is no about, contact, etc page link on the home page? thanks for any opinions on this!

    | Jenn_E
    0
  • Avature.Marketing


    Hello! I was running an exercise to investigate the market around the main keyword "Retail recruitment" just for the US. Looking for key competitors, I've found one of them blocking traffic from any other sources but USA. When you try to access that site from any other country it returns a 403 error code. I think the only reason for doing this is to avoid big companies globally based to actually find them or study them in order to compete. The URL I'm talking about is http://www.c2recruitment.com/... What do you think? Would be another reason to do so? I also wonder if they are doing that just to avoid undesired traffic in general as it's a kind of market with high amount of impressions but low CTR. Third theory is that there's some SEO black-magic-for-local-seo-trick I'm missing. Any thoughts?

    | Avature.Marketing
    0
  • RobertFisher


    I was putting a URL into a Google Spreadsheet and wanted to link to the url. The domain is a .legal domain and when I put it in I got instant search suggestions for a VF-Law.com (different firm in different state) but nothing showed for the .legal domain. I believe the site has only been up a few months but it is indexed in Google. I wondered if there is an issue with these newer domain extensions and Instant Search? Thoughts? I have attached an image here. 1BnYthO

    | RobertFisher
    0
  • gyesilkaya


    Hello everyone, If your website is in English and if you have backlinks in different language website, does it still affect the SEO in a good way or the websites that you have backlinks has to be in English for getting better position on SEO? I look forward to your answers.

    | gyesilkaya
    0
  • Ricardocpereira


    I have a website registered with .com.br. And I have noticed that some (not all of them, some are ranking the same way at both "Googles") of its keywords are ranking only when I search at google.com.br, but if I search the same term at google.COM, those pages aren't ranking. What could I do to rank not just at google.com.br, but also at google.com. My chrome, for example, redirects searches automatically for google.com. If this happens with a large number of people, the impact in my website's visits would be very harmful. Please, help me.

    | Ricardocpereira
    0
  • cbizzle


    A business with offices in 3 major cities and loads of service areas hired us to build its website. Here's my internal debate regarding local SEO: Do I build one site with a thorough sitemap that utilizes one page per city and/or region for local SEO? Do I build a primary site with a limited sitemap and a subsite for each city (e.g. companyname.com/city) that essentially replicates the sitemap from the primary site? If I go this route, the content on each page of each subsite would be unique (not copied and localized versions of the content on the primary site), but what about the keywords? For example, should each subsite use the same keywords as the primary site (e.g. companyname.com/keyword-or-phrase and companyname.com/city-name/keyword-or-phrase OR companyname.com/keyword-or-phrase and companyname.com/city-name/variation-of-keyword-or-phrase). In the end, I suppose the question is, "Should I build one site with a more thorough sitemap and single pages for each city and/or region OR should I build a site for each city with less thorough sitemaps?" Budget constraints won't allow for option C, which is build a site for each city with a thorough sitemap for each. Thank you guys in advance for whatever insight you're willing to give!

    | cbizzle
    0
  • coolhandluc


    Hi there I have been contacted by a health consultant based in London who has recently acquired a health retreat in France. Since she can't commute between the two countries she wants to focus most of her time on promoting the health retreat in France. Her current GMB profile is based on her consultancy practice in London which uses her UK NAP but also points to the retreat's website. She is using the retreat's site to promote her services in the UK as well as the retreat in France. Since she wants to spend most of her time promoting the retreat I feel she should create a GMB specifically for the retreat and have complete different NAPs for both business entities. (could she keep the website for both businesses if she wants too?) Would having a NAP for the retreat located in France make a difference in local search if they are conducted in the google.co.uk? I have done a few geo-located searches for health retreats in specific cities in France and couldn't see any GMB profile come up or snack packs. Any advice would be very useful. Many thanks

    | coolhandluc
    0
  • MiriamEllis


    I want to start this thread by thanking everyone in our community who has started and contributed to great threads this past year. You guys are an inspiration! I want to offer up a few predictions for the Local SEO industry in 2017 and ask you to contribute your own: Attribution will be big in 2017. Google will roll out a more thorough set of attributes in the GMB dashboard as we move forward through the new year. We'll see further rollout out of paid packs in service industries in which Google can play the middle man role. Free-packs won't be gone by the end of the year, but there will be fewer of them. Even SMB local businesses will have to start to tackle the ramifications of voice search. Local SEO will continue to merge with traditional, offline marketing. Local business websites will still matter, but Google will continue to do all it can to keep users within layers of its own local product, and some people will find this maze a bit bewildering. Reviews will finally be recognized as an integral facet of citations, rather than as something separate from them. Now, please, look into your own crystal ball and share your predictions with the community. What are your predictions for Local SEO in 2017? I'd love to know. And, while I'm at it, please let me wish each of you a busy and profitable new year in our exciting industry!

    | MiriamEllis
    4
  • BobGW


    Hello, A client of mine wants to use someone else's video (video of how to train your dog) in his pages for "dog training (His City)" The person who makes the how to train your dog videos sells DVDs and that's how he makes his money if that matters. We want to make sure we're giving the proper credit and doing this OK. What do we need to keep in minds for legalities and respecting the author? Thanks.

    | BobGW
    0
  • MTPixels


    I am very Curious about it anyone please update about this http://searchengineland.com/searchmetrics-google-ranking-factors-study-says-content-gaining-links-losing-importance-265431 

    | MTPixels
    0
  • SwanseaMedicine


    Hi all, I'd like to re-direct page A to page B. The problem is, under page A, I have a number of other pages. So, for example - www.website.co.uk/A/fake/website If I re-direct www.website.co.uk/A/ to www.website.co.uk/B/, would the sub-pages then become unusable as a URL? Or would they stay intact because I'm not changing the location of the pages, merely applying a re-direct to the folder that it's in. Cheers, Rhys

    | SwanseaMedicine
    0
  • sophiecrosby97


    M clients are two estate agents, a photography studio, and a drainage company if that helps!

    | sophiecrosby97
    1
  • BobGW


    I'm starting the website HonestOakSEO.com It's targeting SEO in Boise, ID, USA I'm doing Ecommerce SEO, service-based SEO, informational SEO, local SEO, mainly on-site SEO, and content Analysis and Advice What should I write about in my blog? I want it to be excellent. Thanks

    | BobGW
    0
  • revisionsolar


    Hi Moz! First question I've asked here. I've been working on campaign for my company (regional solar installation company in Northeast USA) for close to 7 years, we've always done well in local search but recently have noticed sites that, for lack of a better word, we 'school' in terms of all the usual metrics - better/more consistent local listings, better domain strength, better backlink profile, bigger company (in the real world), brand recognition, etc... However recently we have started seeing smaller competitors beat us in state-specific rankings, using stuff I would call 'old school' SEO that is no longer really tolerated, in theory - stuffing keywords onto page, keywords in domain, etc... domains of much less strength pulling #1 or #2 terms. Based on data I don't actually think keywords like "solar + state name" are actually that powerfully but frankly it is bit embarrassing to get crushed by 1-2 person companies when you have a 150+ company with a three-person in-house digital marketing team. My strategy so far has consisted of building a better Google review solicitation process, adding schema markup to our project gallery, and some SEO 101 stuff like reworking keywords and title tags. I've noticed a strong uptick on our site of leads from outside our territory (like folks from all across the USA who are NOT in our service territory) - I'm almost thinking I've done 'too good' a job of building a nationally relevant website and not enough state-specific options. Has anyone ever experienced something like this? Any clever strategies beyond the obvious? Can share more specifics if it'll be helpful. Cheers,
    Fred

    | revisionsolar
    0
  • Cleanily


    Hi, part of my link building strategy is ideally going to be from outreach to local businesses. I run a local service business operating in multiple locations (with no physical base). I have created local landing pages on which I'm showcasing local businesses and photographers (relevant not in terms of industry but location). Its my intention to show off their business as best I can, then get in touch to say "hey, we love what you're doing with X product/service, check out our site here [link]. We'd love it if you could link to us etc etc". Assuming that this is a valid strategy, what is the best way to find locally relevant sites with the highest domain authority?

    | Cleanily
    0
  • MiriamEllis


    Howdy To Our Super Community! When I was a kid, I was always fascinated by ladies who spent hours combing through newspapers and mailers, clipping coupons to put in a coupon drawer for future shopping excursions. It seemed like a lot of trouble to go to in order to save a a few bucks, especially given that I grew up in an era that still boasted a pretty stable middle class, but, it turns out, those ladies of yore were really onto something. A recent survey by Bazaarvoice and CMO Council found that coupons and discounts drive way more return/loyalty business amongst modern shoppers than any other factor, including recommendations from family and friends and paid advertising. Another survey by ROTH and Research Now discovered that 70% of millennial moms sought and downloaded mobile coupons while doing their shopping chores. There are a couple of facets of these findings that should interest any e-commerce business or local retailer. We've learned from a variety of studies that it can cost up to 7x more to earn a new customer than to retain an existing one, making loyalty programs smart business. Meanwhile, publications like the Wall Street Journal have made it clear that, in the U.S., the middle class is no longer the majority. These two factors seem to lend themselves to an important discussion for our community here at Moz, and in the marketing world at large. What is driving 70% of young mothers to use mobile coupons, as per the above study? Is it tight budgets, the love of a deal, pride in outsmarting 'the system' with a little extra effort? Is your company using coupons? Which ones have you seen convert most highly? Is there some element to them you've discovered to be a real winner? Interestingly, price is repeatedly cited as a minor factor in customer complaints, and yet, I've personally seen discounts/sales drive business like mad in both e-commerce and retail settings. Just how powerful is the love a deal? I would love it if you'd contribute your coupon/discount savvy to a discussion here, to help our community better latch onto this massively powerful influence. What are your thoughts and first-hand experiences?

    | MiriamEllis
    2
  • RosemaryB


    I heard a rumor that Adwords Express offers a tool that lets you check real time Marketing Google ranking results (colleague brought this up) Has anybody heard of this?

    | RosemaryB
    0

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