Whitespark or Moz Local
-
Hello all,
We can't use Moz Local as we're in the UK. Tempted to use Whitespark, but not quite sure what the differences are between the two.
Also, can a website design / digital marketing agency be considered to be a local business - in Googles eyes?
Thanks!
William -
Thank you Miriam
-
This is great - thanks Nyagoslav!
-
Hey Mary!
Nice to see you here! That's correct - Yahoo is not currently one of our supported Network Partners. Our 7 supported partners to whom we currently push data are:
Infogroup
Neustar/Localeze
Acxiom
Superpages
Factual
Foursquare
Best of the Web
We'll hope to expand our network in future, but for now, this is the list:)
-
Hi - I have a few questions about Whitespark.
Once the initial cleanup is complete & your listing(s) are propagated throughout the local ecosystem, what if updates to listings need to be made in the future? Is there one central place to make them? If so, are there additional fees to make future updates?
Also, is there an easy way to manage multiple listings? Right now, that's what's making me lean more towards MozLocal - easy to update multiple locations at once as often as necessary (thinking hours, descriptions, etc. vs. NAP).
Thanks!
-
I recently discovered that Moz Local does not distribute data to Yahoo!Local.
-
Hi William,
So sorry Moz Local can't be in the running for serving a non-US-based business. Nyagoslav has given you a good rundown - I do want to be clear that our duplicate finder app can be really helpful in closing out duplicates on our network partner platforms, but I'm sorry our service doesn't currently support the UK.
For international citation building, the 2 most highly-spoken of services in the Local SEO world tend to be either Whitespark or BrightLocal. I would suggest you check out the features of both to see which is the most ideal match for your needs.
-
Hey William,
First, I'd like to mention that I am Nyagoslav (of Whitespark), and not Darren, but I am using his account to reply
I know that my comment would be biased, no matter how hard I try for it not to be, and it is important that you view it as such. Here is an answer I recently gave to a very similar question (advantages/disadavantages of Yext, Moz Local, and Whitespark Citation Audit & Clean-up):
here are some general notes and Q&As that might help in your decision making. Of course all the decision making should also be made on case-by-case basis, but I will base my notes on the case(s) you described in your original post.
1. Will each of these services take care of all of your duplicate listings, or listings that feature incorrect, outdated, or fake information that should be removed?
Both Moz Local and Yext are uni-linear, automation-based systems. This means that they will, in general, find and fix one listing per website (with the note that they cover only the websites that are part of their networks). They offer different types of add-ons that could deal with duplicates, but additional manual work on your end would be required, i.e. you would need to help them find the duplicates. I have personally had negative experience specifically with the duplicate suppression process of Yext. A few of our clients have had active Yext subscriptions at the time they signed up for our citation clean-up or general local <acronym title="Search Engine Optimization">SEO</acronym> services. That is why I seeked the help of Yext's support to try and get rid of some of the duplicate listings on the sites that are part of their network (note: some of the subscriptions had been active for more than 2 years, but there were still tens of duplicate listings on the sites part of Yext's network). Unfortunately, in almost all of the cases I had absolutely no success going through Yext's support and that is why I did the duplicate clean-ups manually.
2. Will each of these services cover all of the important bases that would need to be covered in terms of citation auditing and clean-up?
The important bases could tentatively be divided in the following categories:
- Data aggregators (ExpressUpdate, Acxiom, Localeze, Factual)
- Important top-level search platforms (Google, Bing, Yahoo, Apple Maps)
- Most important citation sources (the likes of YP, Yelp, Citysearch, Superpages)
- Most important secondary citation sources (the likes of MerchantCircle, MojoPages, Kudzu)
Yext cover:
- Factual + they do have some relationship with ExpressUpdate, but as far as I understand it is available only for some users
- Bing + Yahoo
- Some of the most important citation sources
- Some of the most important secondary citation sources
Moz Local cover:
- All the data aggregators
- Google + Bing + Yahoo
- Some of the most important citation sources
- Basically none of the secondary citation sources
Our service covers:
- All the data aggregators
- All the important top-level search platforms
- All the most important citation sources (except for WhitePages and their network, which is monopolized by Yext)
- All the most important secondary citation sources
3. What is the cost and sustainability of the service?
Moz Local: $84/year
Yext: $500 to $1,000/year
Our service: $750 (one time)I have previously done a case study on what happens when one cancels their Yext subscription. You could find it here.
4. What would be your time involvement and time until work is done?
With Yext, the information should be distributed instantly or near-instantly across their network. With Moz Local, as far as I know, it takes a few hours. With our service it takes about 1 month, as it is a manual process.
It would take you approximately 15 minutes to get set up on Yext or Moz Local. Your involvement would be about 30 minutes overall with our service.
Regarding your second question - historically web design firms have had problems getting local presence on Google (Google Maps/Places/Plus Local). However, this changed a few months ago. Please check this article for reference.
I hope this helps!
Nyagoslav
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should local businesses focus exclusively on a local SEO strategy (and forget traditional SEO)?
Hello Friends! I work at a small, local company. We definitely want to rank high for local search , so we see the value of having a local SEO strategy. But does it make sense for us to also invest in a traditional SEO strategy? My understanding is that a traditional SEO strategy is focused on improving your site's visibility on a national or international scale. Does this make sense for my company if only local customers convert? If we had unlimited time and resources, I'd be all for a traditional SEO strategy. I understand that the more traffic, backlinks, etc. my site generates from producing relevant content, the higher my ranking. But my company has to be very strategic about where we spend our time since our resources are limited. So...How much can or does a traditional SEO strategy impact local search results? I'd hate to spend the time writing a beautiful SEO-optimized blog on dog grooming, for example, if that effort won't impact my SERP ranking when someone in my area searches for "dog grooming near me." I'd love to hear your thoughts!
Local SEO | | annav0520 -
HOW DOES MOZ FILTER ISSUES ON WEBSITES?
Good day My company is trying moz for the first, and I am their web developer, I looked through the moz report and found something confusing when checking the issues. For example, I have URL:https://www.cham-training.co.za/free-skills-development-assessment.php and the mentioned URL can have parameters as follows: 1. https://www.cham-training.co.za/free-skills-development-assessment.php?target=Internship 2. https://www.cham-training.co.za/free-skills-development-assessment.php?target=Learnership the target parameter is just used to hold a value regarding the clients actual request, learnership, internship etc. However moz seem to recognize the same link with different parameters as different links and this makes the issue count to go up. For me, then this becomes false report. Please take a look at the attached image for reference. I got issues regarding duplicate title, but the truth is there's no duplicate titles its just that moz picks up the page as different because of the url parameters. Can someone please clarify why is that so or if there's any reason moz does that. I hope to hear from you guys soon. Thank you open?id=15uTf6Wn3jQWxELQodLgtlkswZKOtNSol
Local SEO | | chamberlinksales20 -
What's the best way to create keyword tracking lists for local SEO?
I have a question for the local SEO crowd: when it comes to creating keyword tracking lists, what are your best practices in reference to tracking from a set location? Do you typically create national keyword lists that include the location operator in each term or are you better creating a list of locally-tracked keywords around a business' location and dropping the location operator from the keyword? Or some combination of the two? To clarify, if I had an example business of a realtor in Chatham, MA, would I want to track -"realtor in chatham ma" (national)
Local SEO | | formandfunctionagency
-"realtor in chatham ma" (with the location set to Chatham, MA)
-"realtor" (with the location set to Chatham, MA) Or some combination of all of the above? Right now, I track waaaay too many keyword variants on my local campaigns! Hoping there's a better way from some more-seasoned Moz users. Thanks in advance!2 -
Another local fence company used (stole) one of my images
We have a local fence business in Oklahoma City and one of the other local fence companies took the liberty of using one of our images that I took myself on their website...creating a similar page even. They took the our image from this page: http://www.a-better-fence-construction.com/metal-fence-post.html And used it on their page (2x they used it!): http://fenceokc.com/2016/07/13/all-about-fence-posts/ They didn't even bother renaming the file "metal-fence-post.jpg"! I'm not experienced in what I should do? (I did a google image search and lots of websites are using it...but one contractor locally in OKC is using it and one in Dallas area is also using it.) I just wonder what other people are doing to prevent images being used or if your not worrying about it. Brad metal-fence-post.jpg
Local SEO | | SuperNovi0 -
Local SEO Mastermind Group?
Howdy Folks - I run a small (but growing!) SEO agency in Tennessee. I serve, primarily, local service businesses with Organic SEO and website development. I'm a completely self taught SEO and had an average client rank last year of just over position 2. I have long been dedicated to running my own SEO experiments to try to stay on top of what is working. With the constant changes to SEO, and the growing agency, I find I don't have the time to run all of the SEO experiments that I'd like to ensure that our packages are still giving the best value to our clients. I'm looking to see if 1 - 4 individuals, also running local SEO agencies, would like to form a sort of "mastermind group". Share ideas, successes and failures on a level that wouldn't be practical in a forum setting. I'm happy to share what has been working for my clients and would welcome a fresh set of eyes to see what we're missing. **Discussions like: ** Link Acquisition Scaling Staff, Content Creation and Systems Scaling Social Media Outreach Local Outreach Successes - Email Templates White/Black Hat SEO Techniques If you think it would be a good fit. Please PM me or comment. Thanks!
Local SEO | | CRO_first1 -
How to find best local websites?
For example, I'd like to type in a zipcode and get the highest ranking websites by DA/whatever metric the software uses, within a 25 mile radius? Does that type of service exist? I'm looking to build up our local links, but most of the websites have extremely low authority. I'm trying to find some good ones without having to manually check each one. Thanks, Ruben
Local SEO | | KempRugeLawGroup1 -
Local Rankings
Hi all, I do hope to get some insight into this problem. I look after a webiste - http://www.crownhilldentalpractice.co.uk/ - and the age used to rank for 'dentist plymouth' in the middle of the first page of the SERPS on Google. The ranking then slowly slipped at the beginning of this year and following the Penguin update it has fallen to the bottom of page 1 and is sometimes seen on page two. Their competitors are mostly in plymouth, but there is a site whose physical location is close to my client, and yet they maange to rank more highly. I have tried to see what this domain has been doing - they have a marginally higher domain authority, but the clients domain is older. Checekc Webmaster, (no messages) re-submitted site map, built up internal links, optimised images, bilt up Google + with reviews too. They have some social signlas from facebook too. Any ideas of how to get these guys back up to above the fodl on poage one for that keyword? Kind Regards Carrie
Local SEO | | dentaldesign0 -
How does local citations and links differ from national links?
HI So I read on here somewhere that it is important to get local links, instead of just national links. I am curious how does Google know if the links you are getting are from a local source? Thank you
Local SEO | | Berner0