Local Search Location Keyword Use
-
Hello.
Whats the best way to approach the use of location phrases within the page content itself?
Say your based in a large city but also work in smaller surrounding areas, would you target the main location i.e. "London" on the home page and the main product/service pages directly. Or would you leave this all to deeper pages where you can more easily add value?
I can imagine that the inclusion of the location i.e. "London" might compromise the quality of the writing. And put off the users from other locations.
For example on the Home Page if your targeting:
Keyword: Widgets
Location: LondonWidgets in London and Beyond
For the best Widgets in London come to...
And for a key product or service page if your targeting:
Keyword: Car Widgets
Location: LondonCar Widgets London and Beyond
For the best Car Widgets in London come to...
On deeper pages its going to be easier to make this work, but how would you approach it on the main pages and homepage?
Hope that all makes sense?
-
Hi Mirriam,
Makes perfect sense, that's exactly what I wanted to know.
Thanks again for your help.
Justin
-
Hi Justin,
Glad those resources helped, and your follow-up question is one I'd answer with 'it depends'. When a business' city of location is the major city (like, let's say San Francisco) then, yes, I would strongly optimize all main page elements with that city, because - hey - it's the BIG city! But, let's say the business is located in a small town outside that city (let's say Mill Valley) and there are larger cities the business serves (like San Francisco), then I might be a little more sparing in overemphasizing the small town. So, this is really a case-by-case thing. You should experiment with different forms of optimization if the physical city isn't the major city, and see how this affects conversions. Hope this helps!
-
Hi Miriam,
Thanks for the great response.
I can see from your examples how to add unique valuable content to the pages.
But would you go so far as my examples and add the location into the H1 tag of the home page and product / services pages?
Justin
-
Hey There,
Your city of physical location is your core city/core keyword, so yes, it would typically be a good strategy to use that geo term on your main pages (Home, About, Contact, etc.) and then develop city landing pages for the other cities in which you serve. This article should help:
https://moz.com/blog/overcoming-your-fear-of-local-landing-pages
And this one, too:
-
Hi,
I would definitely be looking at what the winners for these phrases are doing. I never advocate copying exactly what someone else is doing, but it can certainly save you many hours of head scratching and worrying.
It does sound like you need to spend some time coming up with a structure for the site that will work, but remember to make the pages as descriptive as possible, but don't stuff keywords and try not to have them sound like they were written by a robot.
You also need to be careful that you aren't creating pages that are too similar as this will also compromise your work and try not to make everything too 'boilerplate'.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Location Pages
Hi all, Business who has 2 locations.. They have 2 separate pages for their locations https://www.jacobsallen.co.uk/contact-us/jacobs-allen-bury-st-edmunds/ https://www.jacobsallen.co.uk/contact-us/jacobs-allen-haverhill/ But the location and address details also appear on https://www.jacobsallen.co.uk/contact-us/ and the home page. Is this going to be hurting their local SEO? In my opinion yes and the address info should just be on the 2 location pages. Thanks in advance
Local Website Optimization | | LMW0 -
Company with different branches: Generic Keywords & Localized Keywords: Best practise?
INITIAL SITUATION: We offer a branded product/service in different cities. We have different contact pages for every city (—> basically just a form and a map, i.e. 100% SHALLOW). GOAL:
Local Website Optimization | | Cesare.Marchetti
We would like to rank for the branded keyword only (—> more generic search intent) but as well as for branded keyword + cities (—> more transactional search intent) combinations. REMARK: It would make little sense in my opinion to develop the individual contact pages (for every city) to „full“ pages with real content as there isn’t really specific content for the differenct cities to add. OPTIONS:
1) HOME page: target for the branded keyword CONTACT pages (one for each city): target for the branded keyword + city name HOME page: target for the branded keyword + all the city names CONTACT pages (one for each city): : NO keyword targeting at all HOME page: target for the branded keyword + different city names CONTACT pages (one for each city): target for the branded keyword + city name Add CANONICAL tag to main page ???!!!??? What is best practise? What would you recommend? Is there another solution? I really would like to know your opinion. Thanks a lot for your hints in advance.
Cheers,
CesareBearbeiten0 -
Need an Local SEO's expert opinion regarding a client trying to improve their rankings.
I have a business i'm working with right now who wants to improve their rankings in a very competitive legal niche. Are there any Local SEO gurus out there that would be willing to explain in a paragraph or two what's going wrong? Let me know if you'd like to help and I'll PM you the domain.
Local Website Optimization | | BrianJGomez0 -
Any idea how to solve sub domain tracking using GTMv2?
my traffic goes to referral if visitors visits in my subdomain page. i have tried adding my subdomain in referral exclusion list and other ways via GTM posted in some articles, nothing seems to be working for me. any suggestions how to solve this issue
Local Website Optimization | | Jenifer300 -
Multilocation business, how can you rank for different categories in different locations with only branch pages?
Hello Mozzers, I am wondering how do you rank for categories locally where when you operate from multiple branches. Currently our eCommerce website has location pages for every category but I know that this is now classed as doorway pages and spammy so I am in the process of sorting out our site structure. I understand that the general format for having sites with multiple branches is to have a branch page per physical location and that's about it. Is there any more to this ? However, What confuses me though, is that if you offer all these services in all these branches, how are you going to rank for them locally if you don't have a specific page for each of them in that location? So for example - We rent Carpet cleaners , floor sanders, generators in each of our different branches. My site currently has a carpet cleaner hire <location>url , floor sander hire <location>url and a generator hire <location>url. Every branch has a url for each of my categories.</location></location></location> So if I was to get rid of all of my location category pages. How am I going to rank for these renting these products in different cities where our branches does without having specific location pages for them ? Is it just a case that google knows that because I have branch pages at locations x, y, x , then my carpet cleaner , floor sander and generator category pages will rank locally in those locations providing I have decent citations etc etc etc thanks
Local Website Optimization | | PeteC12
Pete0 -
Page Title for a Local Shop
Hello everyone 🙂 I would like to have your opinion on one thing: I am working on a local shop selling pottery and other things. So I was thinking, would it make sense to title the page something like: “Pottery Object, San Francisco, Awesome Pottery” which means “keyword, location, company name”? Or is there a better way to optimize the title of the page for a local shop? Thank you very (very) much 🙂
Local Website Optimization | | Franco19780 -
What's your opinion on stores with multiple locations around the country that sell the same products?
Is there a way to capture local SEO traffic by only having one website/page for our product pages or do we have to have a website for each location even though the content is identical? We do have a location finder where we list each location. But we want to generate local traffic in the cities we are in to our product pages through SEO, but it's difficult because they all sell the exact same product. We know Google doesn't like duplicate content.
Local Website Optimization | | GrowBrilliant0