Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Are These Urls for Targeted Cities OK?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Are These Urls for Targeted Cities OK?

    Local SEO
    local seo on-page seo city name
    5
    5
    1031
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ThisTimeWereOn
      ThisTimeWereOn last edited by

      I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

      1 Reply Last reply Reply Quote 0
      • educationedge012
        educationedge012 last edited by

        @ThisTimeWereOn said in Are These Urls for Targeted Cities OK?:

        I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

        Using city names in URLs can be helpful for local SEO, but having multiple city names in a single URL can make it less user-friendly and potentially confusing for search engines. While having city names in the URL can be beneficial for local targeting, it's usually best to keep URLs concise and directly relevant to the content they represent. In your example, a URL like "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-copiague-ny-11726/" could be more effective for SEO and user experience, as it directly addresses the location and service without unnecessary additions like "pro." Reducing URL complexity and ensuring it matches your target keywords can positively impact rankings.

        (
        PMP Exam Prep) ( Business Analyst Salary Vancouver) (Study abroad) (Canada PR)

        1 Reply Last reply Reply Quote 0
        • skchad13j
          skchad13j last edited by

          The structure of your URLs can indeed impact your SEO efforts. Including the specific location in your URL, like "example.com/services/mold-remediation/mold-remediation-brooklyn-ny," is generally more SEO-friendly and can enhance your local search rankings. The example URL you provided, "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726," is a bit lengthy and could potentially be simplified for better user experience and search optimization.

          As for the term "mold removal pro" in the URL, it's essential to align your URL keywords with the specific search intent of your target audience. If you're targeting "mold removal Copiague, NY," having "pro" in the URL may not be as relevant. Consider revising your URLs to reflect the exact keywords that your audience is likely to use when searching for your services in Copiague, NY. This can help improve the relevance of your URLs and potentially boost your rankings.
          (Study abroad) ( Masters in Computer Science in Canada) (Canada PR) (PMP Exam Prep)

          1 Reply Last reply Reply Quote 0
          • inovies-new
            inovies-new Subscriber last edited by

            Including location names in URLs can be beneficial for local SEO. It helps search engines understand the geographic relevance of your content. URLs like example.com/services/mold-remediation/mold-remediation-brooklyn-ny can signal to search engines that the content is specifically relevant to Brooklyn, NY. However, it's essential to strike a balance; URLs that are too long and stuffed with keywords can be seen as spammy.

            Excessiveness in URLs: Your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, appears quite lengthy and somewhat redundant. Long URLs can be less user-friendly, and very long URLs may not be fully displayed in search results, impacting click-through rates. If you can simplify and make them more concise, it may improve user experience and SEO.

            "Pro" in URLs: Including "pro" in the URL, such as mold-removal-pro-in-copiague-ny-11726, might not align perfectly with the keyword "mold removal Copiague, NY." If possible, aim for a URL structure that matches the specific target keyword more closely. For instance, you might use mold-removal-copiague-ny-11726 for better alignment.

            Redirects: If you decide to change the URL structure, implement proper 301 redirects from the old URLs to the new ones. This will ensure that you don't lose existing SEO equity and that users are redirected to the correct pages.

            Thanks
            inovies

            1 Reply Last reply Reply Quote 0
            • talentwide
              talentwide last edited by

              Using city names in URLs can be beneficial for local SEO, but overly long or complicated URLs might not be as SEO-friendly as shorter, more concise ones. In your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, the URL structure is quite lengthy and includes several location-specific terms. While it's not necessarily bad for rankings, a shorter and more straightforward URL like https://example.com/services/mold-remediation/mold-remediation-brooklyn-ny can be easier for both search engines and users to understand.

              Regarding the use of "mold removal pro" in the URL when targeting "mold removal Copiague, NY," it may not have a significant impact on rankings, but it's essential to have your target keywords in prominent places, such as the page title, headings, and content. The URL is just one of many on-page elements that search engines consider. The most crucial factor is the overall quality and relevance of your content to the target keywords and location.
              .
              .
              .
              (Canada PR) (Canada PR process) (Study abroad) (PMP Exam Prep)

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • BobGW

                How many pages for a new site for Google to sink it's teeth into

                page authority on-page seo internal linking site structure content development

                Hello, I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got: 3 10X articles
                17 cornerstones so far. Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more. Thank you, Bob

                Intermediate & Advanced SEO | | BobGW
                0
              • everysecond

                What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?

                local seo local ranking factors service pages content optimization service based website

                Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.

                Local SEO | | everysecond
                0
              • sarahwalsh

                Unsolved How long do you tell your SEO customers to wait before they start to see actual results from their SEO?

                local seo

                So, this is probably one of the most challenging questions for SEO agencies likes ours to answer. That is how long does it take for a business to see an increase in sales, because of the business investing in organic or local SEO. It ultimately comes down to how competitive the business sector is, we do know that. We are just wondering what various SEO companies tell their clients. Is it for example, they have to wait a minimum of six months of paying for SEO, before they can get the business on page one of Google? Or, instead, do you carry out an SEO audit at the start, and then make an estimate for how long it will take to get the business on page one of Google?

                Moz Local | | sarahwalsh
                0
              • Ryan07

                New business / content marketing

                local seo

                Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?

                Local SEO | | Ryan07
                0
              • ThisTimeWereOn

                How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?

                local ranking factors local seo multi-location city name service pages

                I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.

                Local SEO | | ThisTimeWereOn
                0
              • Nadiamo44

                Local SEO for a business serving multiple small cities

                We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
                My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
                2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
                In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
                3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?

                Local SEO | | Nadiamo44
                0
              • SeobyKP

                Is there a way to get a list of urls on the website?

                For example, www.laskeimages.com Outside of Google Search Console, is there another way?

                Local SEO | | SeobyKP
                0
              • MatShepSEO

                Best Practice For Multisite Targeting Different States With Same Content

                I am auditing a Joomla website that uses the MightySites component to create multiple versions of the same site for different state/province areas. For example, the site structure looks something like: example.com/fl/
                example.com/mn/
                example.com/ny/
                example.com/wa/ etc. Each of the state home pages are largely identical and much of the content within each state sub-folder is a copy of the original content on the main example.com site, with minor changes here and there. The client is a national organization and needs to keep this structure to allow each state to be able to edit and change their own content, though as far as I can see content doesn't actually vary much. What's best practice here in reducing duplicate content issues? We can't use hreflang as it is all within one country (although it does also provide two different language versions of content, for which I will use hreflang.) Should we just canonical everything back to the corresponding pages on the example.com site? Any thoughts or recommendations much appreciated.

                Local SEO | | MatShepSEO
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.