Is it good/bad to place a press release on a third party website as well as your own?
-
I have read that if a Company issues a press release via a third part service (e.g. PR Web) it is best not to place the release on the company’s own website due to negative SEO effects. Is this the case? I‘d really appreciate others thoughts on this.
-
Would using rel=author be a good idea in this situation?
-
I agree with Philip.
If you place a press release on your site and also place it on a popular press release site there is a very good chance that the press release site will outrank your site in the SERPs. Your site could also be filtered from the search results (google does not like duplicate content.)
Also, part of the Panda update was about sites that display dupe content. If your site has a lot of dupe content it could be demoted in the SERPs across the entire domain. In these situations duplicate content can harm you big time.
Also, the best way to inform Google that you are publishing duplicate content is to place a link in the press release to a duplicate copy on your own domain. Google has been exterminating linked duplicates for a long time.
Finally, the best way to get your rankings lowered is to give content to other powerful websites that competes in the same SERPs as your own site. Its not a good idea to feed your competitors and create new competitors.
-
If the press release is likely to earn links (eg bloggers treat it as the primary source) then clearly it makes sense to host it on your own site. But - and it's a big but - your site may not be crawled by the engines sufficiently quickly for the demands of today's news media. Once a story is out, it must be findable. Therefore using a PR site that gets crawled regularly makes sense. A smart workaround is to publish the release on your site and on a PR site with a link on the PR site page to the corresponding page on your site. that should ensure your page gets crawled more quickly and the engines should treat your page as the primary source. Of course all this assumes that you have some real news to announce.
-
Good answer from Philip, thumbs up!
-
As in my opinion full press releases should not be placed on the own website. First: it won't help due to duplicate content. Secondly the press website is usualy stronger. They rank higher. The traffic comes from the press release.
If you like to use part of this content, you could write an abstract with a link to the original press release for those who'd like to read the entire article. There you have best of both worlds.
-
I don't think it would harm you to post the press release on your site. There is a common misconception that you get penalized by Google if you have the same content as other sites, but this is not the case. Large news sites like the Seattle Times republish or syndicate articles all the time. Search engines simply try to omit duplicate content from search results so that you don't get 10 links that all go to the same article.
-
NO.
Duplicate content will not help you rank much, but it will not harm you either. Search engines will decide who to give credit for original content, the second page will not get credit but will not be harmed either.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My question is in regards to possible conflict in creating an additional website under a new domain for our company.
Our companies, Vulcan Information Packaging and ATC both live under the domain “www.binders.com”. This is a great thing as far as us dominating in the binder industry. However, in the next 2-3 years and forward, we want to build our presence as a company who offers packaging products such as boxes, marketing kits, and other forms of packaging. Obviously, the “binders.com” brand/domain does not contribute much to this effort and can be confusing to customers visiting the site. Essentially, we want to build an additional branding for our company in the packaging industry. Keeping this in mind, we own the domain “www.vulcaninformationpackaging.com” and we are considering building a new website using this domain which contains the word “packaging”. This new site would only promote and contain packaging related products. This new website will advertise and direct traffic to our company Vulcan Information Packaging, which is the same company “binders.com” directs traffic to. So my question is to determine whether doing this might be a practice that Google and other search engines might frown upon. I tend to think it will be fine because we will be promoting and driving traffic for non-binder products where as, binders.com is heavily in binder related products. thank you, Dominic Zaidan
Branding | | dzaidan0 -
Re-Branding Website
Hi everyone! I'm currently in the process of re-branding a website, and am really worried about the SEO consequences of doing so... The site I'm working on has recently been seeing a large increase of organic search traffic (almost 25% each month for the past 3 months) and I want to do my best to avoid screwing that up in the process of changing the aesthetic of the site. A couple specific questions I have are: Does changing the stylesheet, but none of the on-page content affect SEO? Would condensing menu items (i.e. putting all services under 1 item named "services") have a positive or negative effect? Neither? Any advice, tips, or previous experiences on this would be greatly appreciated! Thanks!
Branding | | Derrald0 -
Ecommerce // indexation and duplicate
Hello moz community, We have 3 website that are e-commerce based that go as follow : 1.0 www.product.com ( french ) 2.0 www.anotherproduct.ca ( for the canada english ) 3.0 www.anotherproduct.com ( for the usa market in english again ) Those 3 website are configured inside WPML ( wordpress ) and are build with woocommerce. Most of the pages beetween anotherproduct.ca and anotherproduct.com are identical or close to be. We want to have a good indexation and to absolutely avoid duplicate content. Any help would be appreciated ! CHeers,
Branding | | ydesjardins2000 -
Can we use SEOMOZ to get insights/data on the members of a twitter list?
It would be so useful if we could get insights into the members of a twitter list in the same way we can get statistics on the people we search through the "search twitter bio" options (following/followers/RTs/Social Authority/etc). This is possible through the twitter api but it limits to 20 list member which is useless. Anyone know of a solution? Thanks!
Branding | | VGRRI0 -
Best Press Release Distribution Services
I am looking for a Press Release Distribution Service, I know PRweb is a good one but as an Agency we launch constant press releases for our client. Just wondering if someone can tell me about a good PR Distributions services that provide unlimited Pr distribution and which are best for getting your Pr into Google News and easy to use. Also has anyone user http://www.sbwire.com
Branding | | conversiontactics0 -
Press Release Suggestion
Hi Guys, I'm looking to for a good press room that would suits this website http://www.eap-csf.eu the information provided in the press releases will be mainly associated with Eastern Europe and getting important democratic information about civil society topics in the EU and it's member stats. I am thinking of using http://www.prlog.org/ does anyone have any other suggestions that may suit? Thanks in advance.
Branding | | Socialdude0 -
Google Places Pending for months..
We are a franchise with over 80 locations. We have bulk uploaded all our places pages and all but 15 of them have been approved...this was over 2 months ago!!! Any idea why the final 15 will not stop "Pending Review"?? Google has been no help!(of course) It seems the information is correct across Yelp! CitySearch, and Yahoo Local... Any ideas?
Branding | | AustinBarton0