Advice on how to handle Guest Blogging between multiple brands
-
How to you manage your guest blogging efforts between companies. I blog for 4 different companies, and just started….I am confused if I should blog as myself, or should each company have an "author" set up, and then guest blog under each author?
I want their website to get better rankings, and the brand to get more engagement. I am not concerned about myself and my authorship rating….but should I be? Would that be more beneficial to have all blogs tied to me, to help with engagement. Or am I shooting myself in the foot by not increasing my authorship. What's more important? Authorship or blogging about the relevant content from the author that makes the most sense? Just looking for tips from anyone that has to blog under different brands. How do you do it?!?! (also, looking into myguestblog plugin)
-
As I understand authorship, the goal of google launching it is to identify authors who are popular and authoritative.
The person who produces great content has the best opportunity to benefit from authorship, and his/her clients will benefit at the same time. At present, google might not be using it to rank pages in the SERPs, however, it is very likely that they will use it in the future.
A person who is producing utility content might receive very little benefit, or even dilute the value of his/her best content.
So, what I am doing is claiming authorship of the premium material that I produce (that being defined as a page of content that is one of the best on the web for its topic) and not claiming it on utility writing.
Part of authorship is claiming YOUR brand. If you produce great content then people who search frequently in the topic areas where you produce content will see your photo beside your content in the SERPs. That can build a tribe of people who like your work and might earn you higher CTR over time. This will benefit you on all future author-claimed work. It can also benefit your clients - which can make you a more valuable author - especially if authorship becomes an important factor in ranking webpages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog migration
Hi We have 4 websites - 1 for company and 3 for each products. Currently all our blog posts are located on the company website company.com/blog. We will be separating out the blog so that product blogs will be in each product website. i.e. from company.com/blog to: company.com/blog product1.com/blog product2.com/blog product3.com/blog This is with the aim of helping SEO for each of the product websites; and improving user experience so users can easily navigate around the product pages if they are reading a blog post on the product. So now we have to consider migration. We will migrate/copy over all blog posts to each of the relevant product websites, but should we: A. keep the old blog posts on company.com/blog and do a rel=canonical B. only show blog preview on company.com/blog which will link to the new product.com/blog (and using 301 redirect) C. 301 redirect all blog posts from company.com/blog altogether Any suggestions on which of the above options to take would be greatly appreciated in terms of SEO and other considerations
Content Development | | bnulab0 -
Is it Possible for an Internal Page to Rank for Various Terms Based ONLY on Blogging Anchor Text?
Hi everyone, Our company provides about 6 different services, each with a specific page on our website: 1. Accept ACH Payments (/accept_ach_payments.html) 2. Client Management & Billing Software (/customer_management.html) 3. Small Business Merchant Accounts (/small_business_merchant_account.html) etc etc Now, here's the question. One of our blogging strategies is to write content about how our online platform can help various types of businesses manage and grow their business. "5 Ways Fitness Business Can...." "How Law Firms Can Benefit...." etc In these blog posts, we don't specify our product, but we do link back into one of those main service pages, so I might link fitness management software to the Client Management & Billing Software (/customer_management.html) page as well as legal billing software to the same client management page Since there are so many different companies that could use our software, we don't want to include them on the Cl_i_ent Management & Billing Software page. That page is just about the benefits of the system and how it works as a great CRM. So....to make a long question short, are we able to rank the Client Management page for "fitness management software" and "legal billing software" if we don't use those terms on the "client management" page itself, and only use it as the anchor text when linking? Instead of making a separate page about how we can be used as a fitness management platform, we'd like our "client management" page to rank for various terms like "fitness management software" "legal billing software" "online church donation software" etc BUT, we don't want to bloat the client management page will all those other topics and content. Hope that makes sense, Patrick
Content Development | | SmallBizSmarts0 -
Typepad.com blog migration & duplicate content
I've migrated a typepad.com blog with a bunch of content (but little traffic) onto a hosted WordPress site under my own domain name (the way I should've done it in the first place). Now I don't want to confuse Google that the new site is duplicating content from the other site, so would I be better off with: 1) meta-refresh redirecting each typepad.com post to the same post on the new blog, or 2) just killing the typepad.com blog entirely so Google will not find duplicate posts anywhere. In favor of #2 is the fact that these posts get very little traffic today. I figure I will lose more traffic from duplicate content ranking penalties than from losing the posts themselves in the original blog. What do you think?
Content Development | | chriscrabtree0 -
Best place for a blog blog.mydomain.com or mydomain.com/blog
We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog
Content Development | | tempowebdesign0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
Sub directory vs sub domain for company blog
My company's blog is currently a sub directory - www.site/blog.com but for technical ease we are considering changing it to a sub domain - www.blog.site.com. What are the SEO ramifications of each? Thank you! Best, Sara
Content Development | | theLotter0 -
What's the best blogging platform?
I've always used Wordpress without really giving it much thought, but I'm open to trying out a different platform for a new blog. Can anyone give me some advantages or reasons to move to a different platform? Thanks!
Content Development | | PeterAlexLeigh0 -
Tagging Your Blog Posts - Useful?
Has anyone demonstrated measurable value from routinely tagging your posts? I am of the mindset that what is good for a user/reader is good for SEO and therefore the posts should be tagged. I wanted to see if anyone else had specific experience to the positive or negative.
Content Development | | SWKurt0