URL Structure
-
Hi Guys,
I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions.
The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories:
- Shopping category aggregates all products related to feeding
- List category aggregates all lists related to feeding
- Question category aggregates all question and answers on feeding
So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines:
- /shopping/feeding
- /baby_list/feeding
- /ask/feeding
Would love to hear your points of view on this.
Thanks!
Walid
-
Hi,
I agree with your suggestion. This is the best way of doing your new urls.
- /shopping/feeding/
- /baby-list/feeding/
- /ask/feeding/
Thanks
Tahir
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
I was not only considering the visitor who can guess, but also Google. Perhaps by being less specific with the category "list" meant that it could further divide into premature / newborn / toddler etc as the market dictates.
Just a thought
-
I would stick with:
- /shopping/feeding/
- /baby-list/feeding/
- /ask/feeding/
I believe a visitor should be able to pretty much guess the URL if they know what they want. That's how I tend to come up with mine. If I want to shop I may write shop or shopping and then I'd go on to maybe baby feeding or just feeding and then I may want a bottle so bottle goes next; so you're on the right track.
-
Hi Walid - if that is what your landing page is about then I believe it won't be a problem (anyone else have a view?), and is "what is says on the tin" - Just be sure to keep your page titles, meta descriptions etc different though.
Hope that helps
-
Thanks for your prompt reply PH292.. but lets assume that you have those same topics for Lists and Asks so for example you could have:
/shopping/toddler-feeding
/list//toddler-feeding
/ask/toddler-feeding
Still not sure if this is the best approach for a URL Structure
-
HI Walid - It is difficult to give a concise answer without seeing the complete URL howerver, my one tip would be when you are listing "feeding" for example - it could be feeding anything so you could have (based on your research of course) for example
/shopping/baby-feeding
/shopping/toddler-feeding
that way it becomes a bit more optomized and surfer friendly
If the key part of the URL left you in no doubt then you could have
/feeding-tips
/feeding-products
/feeding-accessories
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm struggling to understand (and fix) why I'm getting a 404 error. The URL includes this "%5Bnull%20id=43484%5D" but I cannot find that anywhere in the referring URL. Does anyone know why please? Thanks
Can you help with how to fix this 404 error please? It appears that I have a redirect from one page to the other, although the referring page URL works, but it appears to be linking to another URL with this code at the end of the the URL - %5Bnull%20id=43484%5D that I'm struggling to find and fix. Thanks
Technical SEO | | Nichole.wynter20200 -
Not All Submitted URLs in Sitemap Get Indexed
Hey Guys, I just recognized, that of about 20% of my submitted URL's within the sitemap don't get indexed, at least when I check in the webmaster tools. There is of about 20% difference between the submitted and indexed URLs. However, as far as I can see I don't get within webmaster tools the information, which specific URLs are not indexed from the sitemap, right? Therefore I checked every single page in the sitemap manually by putting site:"URL" into google and every single page of the sitemap shows up. So in reality every page should be indexed, but why does webmaster tools shows something different? Thanks for your help on this 😉 Cheers
Technical SEO | | _Heiko_0 -
URL Structure for Product Pages
Hi Moz Community. I'm in need of some URL structure advice for product pages. We currently have ~4,000+ products and I'm trying to determine whether I need a new URL structure from the previous site owners. There are two current product URL structures that exist in our website: 1.http://www.example.com/bracelets/gold-bracelets/1-1-10-ct-diamond-tw-slip-on-bangle-14k-pink-gold-gh-i1-i2/ (old URL structure)
Technical SEO | | IceIcebaby
2. http://www.example.com/gemstone-bracelet-prd-bcy-121189/ (new URL structure) The problem is that half of our products are still in the old structure (no one moved them forward), but at the same time I'm not sure if the new structure is optimized as much as possible. Every single gemstone bracelet, or whatever product will have the same url structure, only being unique with the product number at the end. Would it be better to change everything over to more product specific URLS. I.e. example.com/topaz-gemstone-dangle-bracelet. Thanks for your help!
-Reed0 -
Special characters in URL
Will registered trademark symbol within a URL be bad? I know some special characters are unsafe (#, >, etc.) but can not find anything that mentions registered trademark. Thanks!
Technical SEO | | bonnierSEO0 -
URL Structure for "Find A Professional" Page
I've read all the URL structure posts out there, but I'm really undecided and would love a second opinion. Currently, this is how the developer has our professionals directory working: 1. You search by inputting your Zip Code and selecting a category (such as Pool Companies) and we return all professionals within a X-mile radius of that ZIP. This is how the URL's are structured... 1. Main Page: /our-professionals 2. The URL looks like this after a search for "Deck Builders" in ZIP 19033: /our-professionals?zipcode=19033&HidSuppliers=&HiddenSpaces=&HidServices=&HidServices_all=[16]%2C&HidMetroareas=&srchbox= 3. When I click one of the businesses, URL looks like this: viewprofile.php?id=409 I know how to go about doing this, but I'm undecided on the best structure for the URL's. Maybe for results pages do this: find-professionals/deck-builders/philadelphia-pa-19033 And for individual pro's profiles do this: /deck-builders/philadelphia-pa-19033/Billys-Deck-Service Any input on how to best structure this so that we can have a good chance of showing in SERPs for "Deck Builders near New Jersey" and the such, would be much appreciated.
Technical SEO | | zDucketz0 -
Hyphen in URL
Hi, I would like to know if the following statement holds true today or it doesn't matter whether we use hyphens or underscore If you have a URL like keyword1_keyword2, Google will only return that page if the user searches for keyword1_keyword2 ( highly unlikely ) . But If you have a URL like keyword1-keyword2, that page can be returned for the searches - keyword1,keyword2 and even “keyword1keyword2” Thanks
Technical SEO | | seoug_20050 -
Canonical URL
In our campaign, I see this notices Tag value
Technical SEO | | shebinhassan
florahospitality.com/ar/careers.aspx Description
Using rel=canonical suggests to search engines which URL should be seen as canonical. What does it mean? Because If I try to view the source code of our site, it clearly gives me the canonical url.0