Unique content for local pages

[nvs.nim]

Hi,

working on a website of a retailer who has about 100 shops accross the country and every shop has a page on the corporate website. Some questions about content on these pages:

• is it ok to add links to the brands they sell in those shops on every business-page? It's a link to the product listing they sell of that brand

• I wrote a generic text about the business where I can replace city, street it's located, ... Is it ok to use that kind of text on the local business pages?

• anybody some ideas I can write about on those loca business pages?

[nvs.nim]

Thanks for the advice!

will work with that. Gonna setup a Google Docs form and send it to the business owners.

[EGOL]

- is it ok to add links to the brands they sell in those shops on every business-page? It's a link to the product listing they sell of that brand

I would do this.. if it is not going to be a briarpatch because of changes.

- I wrote a generic text about the business where I can replace city, street it's located, ... Is it ok to use that kind of text on the local business pages?

If that is a small part of that page then this is OK... but if this is the main content of these pages then most of them will be filtered from search results.

I would try very hard to get evergreen content for each location.  Maybe you can create a webform that managers at each location can type in something unique about their store.  Or call each one and talk with manager to get good unique text on each page.

- anybody some ideas I can write about on those loca business pages?

verbal driving directions...  square footage, store exterior description, nearby businesses, write a pitch to nearby universities, large employers, business plazas

whatever you write, keep it evergreen... you don't want to be updating this every few months