Drowning In a Sea of Link Building Advice
-
You can visit one SEO forum after the other and 50% of the folks will say 'do this' and the other half will say to do something else.
It's always black hat vs white hat and then you still get the grey hat in between. So what does really work?
Leon
-
Another possibility - and I haven't done this yet, because I'm still working on getting out from under a big fat panda, is to join The Guest Blogger subgroup of "The Blog Zone" at Linked-In, and find someone in your niche who wants a guest post.
-
Hi Leon - I would say that is where building relationships with social influences/authorities comes in - ways of doing this are by getting involved in discussions and interacting on sites such as twitter. Building this type of relationship takes time and effort but will pay off in the long run. You could also consider setting up a blog of your own and asking established bloggers in your niche to contribute - this may involve incentives for them to participate, but remember when they do they already have a following and are likely to highlight their work to them. In turn this will increase your website exposure which will lead to links.
Remember lots of people are asking to be guest bloggers but you need to think how can I stand out from the crowd to help you get picked. This is where you have to think outside the box and try other routes to get the attention of the person running the quality blog. Also make sure you look on here at the different posts on outreach emails and how others have successfully gone about gaining links, attention for their work, etc.
-
Hey Leon,
Just being honest with you 85-90% of the stuff you read on forums is crap. Don't pay attention to any of that junk promising you the next best thing. No building 5000 wiki's forums, spinning articles, scrapebox blast, xrummer, SEOnukeX, ect. Might have worked in the past for awhile, but since then Google has made updates and pretty much deemed that a waste of time.
Here is some stuff to help get started:
Use http://myblogguest.com/ to find good authority sites in your niche. Actually answer your post and be on the lookout for more authority sites from people that comment. Ask, people to retweet and share you content after doing a guest post.
Build relationships and focus on doing that. Your time will be much better spent that way.
-
You can visit one SEO forum after the other and 50% of the folks will say 'do this' and the other half will say to do something else.
It's not the quantity of advice that you receive. It's who you listen to.
Alan and Matt just gave advice that I would listen to. Alan's for a product site and Matt's for an informational site.
-
Thanks guys.
Matt what is the best way to get exposure for great content. Guest blogging? But how do you get the quality blogs to post your articles. I'm sure they get a ton of requests from other people wanting to do the same thing.
I've tried guest blogging before and nobody got back to me. What's the point of paying someone $200 for a quality article and you don't get any link juice from it?
-
White hat.
Easy to get links have not worked for some time, and google is getting even more tighter on them.
Every product is different, but if you have a product that is cheap enouth, i would find all the magazines, blogs and websites in your area of busniess, and write to them, asking them if you send them a sample will they write a review. Works for me. A lot of people write for nothing, so a free pack of widgets is good enouth reason.
-
There are lots of things that work for link building Leon - one of the best starting points, I think, is to aim at creating great content and then make sure people see it by building relationships with authorities and social influencers so that you can make them aware of your content - in turn they will help increase the exposure of your content. This method will lead to links and increased ranking.
What you have got to think is great content + exposure = links
whether this content is a blog post, press release or some sort of viral campaign (video or image). People link to great content and want to tell their friends about it - human psychology
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
I want to know is there any way of increasing DA/PA of the website? Is there any benefit in ranking if we increase PA of specific page? Recently my website DA is 6 i want to increase it 30.
Link Building | | hfameraya1980 -
About link building strategies and article publishing
Hi friends. What could be the best strategies for article publishing with links and anchor text. I did the next. I published original article in my website blog section and then next day published the same article in few news portals with links and anchor text to product landing pages. But google indexed only article from my blog. News portal in my country is with highest DA. Is it ok to do this way or better is make uncial article for every news portal and do not publish in own blog so there is no duplicates? I am afraid that doing my way is waste of time and money. Thanks for help.
Link Building | | netcomsia0 -
Zen and the art of link building.
If I understood correctly MozTrust measure the trust of a website, so getting a backlink from a website with a high MozTrust is generally better than getting a backlink from a website with a lower MozTrust, correct? I also saw a loose correlation between MozTrust and Majestic TrustFlow; in general if I take a list of websites and I order them by MozTrust or TrustFlow I get a somehow similar list, even if there's jumps here and there and the positions are not always the same. This reinforce my belief is better to have backlinks from website with high MozTrust (and high TrustFlow). I also understood Domain Authority is, instead, a measure of the potential ranking of a website. So, the two are measuring things which are different, MozTrust is telling you how good it is to get a link from a certain website, DA is telling you how much probable it is to rank well for that website. While hunting for backlinks and trying to figure out what is the best place to get one, I also use a third metric, the number of TOP20 positions for the website. I am doing this on a pure empirical basis, because in my little experience I saw much better results with backlinks when the the linking domain had a lot of positions in TOP20. If I got everything correctly, I would expect a correlation between all these factors. If a website has a high DA I would expect it to rank well and have a lot of TOP20 positions, also backlinks from that website should be worth something. But then... I have found a bunch of websites with a high DA, like 40/50/60, with incredibly small amount of TOP20 positions, like 5 or 10 or 50, and with a respectable MozTrust. And also I saw excellent results with backlinks from websites with 50k TOP20 position and a low DA and a low MozTrust and negligible results with backlinks from websites with a high DA/MozTrust but little or none TOP20 positions. What is your experience? As anyone an explanation of why DA/MozTrust/TrustFlow doesn't match with the count of SERP top postions? Am I getting too geeky?
Link Building | | max.favilli0 -
Link Building
Are there any other webmasters in the MOZ community that are interested in creating multiple high quality link exchanges? Our company has a decent size client list we are interested in building links for.
Link Building | | WebMarkets0 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Links I am not Building?
Hi All, I check webmaster multiple times on a daily basis, and I noticed some links that I have not worked on and look a bit spammy, is it possible for people to purposely pont bad links in my direction? If that is the case is there a way for me to remove them myself? Also the number of total backlinks are very different in Webmaster and my Open Site Explorer, is this normal? Thanks again !
Link Building | | TP_Marketing0 -
Link Building: Asking for links versus building links
I am currently delving into link building for SEO having started out from a social media marketing side. From that angle, it was always my belief building high quality links came from engaging targeted bloggers and sites in my market and related verticals for product reviews and/or providing expert advise and opinion for posts they are creating. As I am learning more the "technical" side of SEO, I've read a lot of posters on here talk about asking from links from websites. While I get the concept from a strategic stand point, are links really asking for or is better to continue to pursue the long term investment of pitching to get coverage from well known bloggers and sites?
Link Building | | joshuaopinion1 -
To hire a link building company.... or not?
I am doing a lot of the niche partnership link building but I am looking for a company to compliment some of my work in other related areas. Need some advice from the group. A couple of questions: 1. I'm looking for a company to acquire around 20-30 links per month. Not talking about easy directories or social links, but good (PR 3+) sites that are somewhat related to my business. Is that a reasonable request? 2. What should I expect to pay for this each month? 3. Any good suggestions on companies in the US. I am a small startup with a fairly limited budget, at least for now? Thanks everyone!
Link Building | | paddlej0