Guest blogging on a "network" of sites. Good or BAD?
-
Hi guys!
We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate....
My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry.
On a side note; All of these site have a very decent DA and show up well in Google...
Thanks for any advice!!!
-
It's a risky situation. When you're letting user add content on their own what you get is a large editorial team going through grammar issues, and making sure that you're not being spammed and that your content isn't duplicated (<-- probably the most serious case). You lose quality control. You won't know if a user is spamming this content after it's been published on your site in 10 other network sites.
-
Yeah...
Sorry,
Just cause it has a high moz auth, and is in Google does not make it a "High Quality Link"
I am still with Egol on this, it sounds like manipulation, in theory so subject to risk - So if the ROI of traffic justifies.. go for it, but if this is solely for a "Link" on a "Network"
Still gonna say, it is a... low maybe - probably not at this time. I would personally wait out penguin aftermath to get a little more data on that first.
Shane
PS. Also no matter which way you slice it a 300 word post with 3 links ( 1 link per 100 words) is most definitely a common blog network footprint. Just an FYI
-
What would you recommend for a guest blogging strategy with the implementation of links?
My recommendation would be to blog on your own site and do it well enough that people who see your posts will email the URL to their friends.
-
Let's say we sell sports jerseys, hats & apparel. We are writing a guest blog post on a LA Lakers blog and write about their last playoff game. What would you recommend for a guest blogging strategy with the implementation of links? Should we just post the content with no links & have a bio about the author with a link to our site? Thanks for the help, EGOL.
-
We would be write about 3 paragraphs per post, and include 3 links at most per post (we would use one word anchor text as well).
Based upon that, my personal opinion is that this is an activity being done for rankings manipulation. So, I would not do it. Different people may have different opinions.
-
We are an e-commerce site. We have good content on our site now, this would just be a good way to get a word out; and also get high quality links.
-
Hi there! From what I can tell, its all organic, very relative content. Nothing spammy. We are dealing with professional sports franchises, so I can't really say if the images they are using are infringing on copyright issues.
We would be write about 3 paragraphs per post, and include 3 links at most per post (we would use one word anchor text as well). Like I said, all of the sites rank very well with google. The only thing im worried about is out of the 300ish links each site has, 200 of them are from their own network....
-
This is either a great opportunity or great danger.
Think about it.... 200 blogs that link to each other and that are linking out to a ton of other sites.
I am imagining a lot of crappy articles and copyright infringing images. If that is true then don't do it.
-
That is currently a pretty loaded question - and I think most everyone has a different take in the current climate.
To make a truly informed recommendation; Quality of content, Linking Practices and amount of posts to be made per week, month ect.. would be needed.
The fact that you used quotations on "network" was correct in my opinion, as it appears this "network" serves a legitimate purpose, as it was explained - so not sure it would be considered a 'Blog Network" which can hurt you and has gotten so much heat from Google over the past month or so.
As if we started classifying everything that links to eachother as a "network" then pretty much the entire web could be considered a network! As in one way or another we all link to eachother in a six degrees of kevin bacon way....
(LOL has anyone every tried to produce a "6 degrees of Kevin Bacon" of linking!
That would be a funny blog post!
As a side note, personally - If you content is really good! I would not put it on another persons site, put it on yours!!!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving off page blog to on page blog
Hi, I was using free wordpress blog and i have around 18-20 content on the blog. Now, we've managed to have blog on our main website which has www.mysite.com/blog extension. We did this so we could create more links on the website/ I am a little unsure how to move the blog now. Should we copy & paste the blog articles from old blog to new one and remove them from old blog? I am just not quite sure how would it effect the links. If i keep the old articles on the old blog and create new articles for the new one, it'll take me a while before i get them written. Any recommendation appreciated. Thanks
Link Building | | Rubix0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Guest blogging
several people have suggested that i try guest blogging as a way to improve my site's position but i am wondering how do i go about finding the right blogs to contribute to? for example, my clients are usually dentists. how do i know what would be a good blog to write to for that industry? also, how do i link back to the site, in the content or the signature?
Link Building | | dad7more0 -
Good/Bad Backlinks - Penalties
Just a quick question from someone that is extremely new to this: If "G" penalizes sites for bad backlinks (low quality, spammy) then why are people not building these types of links towards the competitors that are currently outranking them? Or are they? and if they are, is it beneficial? (are your competitors dropping in rankings?) Seems like a fair question.... Any insight is appreciated
Link Building | | Prime850 -
Blogs that Thank Their Sponsors in a Blog Post
I've noticed some popular bloggers who create a monthly blog post that thanks their sponsors and the links are followed. Do you think that Google lets this slide or are they stopping some or all of the links from these blogs from passing link juice?
Link Building | | SparkplugDigital0 -
What to do with some good links I have?
I have some pretty strong links from relevant sources linking to the homepage of a site I deal with. The links are usually from a PR3-5 pages and display specific result about the linking site. Sometimes they come from badges. We offer several services, so sometimes the page is about one service and next time about the other. Currently all of my pages link to the homepage. Would it not be better to link to the specific product page related to the page I have? Also I can do a canonical to the service pages? Which would be best?
Link Building | | Svetoslav0 -
Does it hurt your site to syndicate content on other sites?
Does publishing an article from your site on other sites hurt your site if you require a link back to your site? If website B, C, and D publish an article found site A, but they link back to site A, does that hurt or help site A?
Link Building | | nicole.healthline0 -
Do "Sponsored Posts" links get discounted by google?
Do "Sponsored Posts" links get discounted by google? A feture post that is tagged by the site as "featured' or "sponsored" are they discounted as paid links by google?
Link Building | | DavidKonigsberg0