Call-to-action is literally a call/dialing a number...
-
The call-to-action for this site is not some sort of webform, nor adding an item to a cart; it is a call, that is the action this business wants to elicit. Would there possibly be any advantage to making the number clickable and having a landing page for that, any suggestions on how to make this call-to-action more pronounced/clear?
Thanks! =]
-
Ring Central has forwarding numbers that you can use. Place the forwarding number on your landing page and Ring Central generates real-time call log reports for your forwarding number.
-
Follow-up question on this topic: how would I track conversions with calls? I can't think of anything besides manually keeping logs. Any ideas for a smarter/automated way to do this?
-
prominent, large and easy to find and above the fold on the site. don't use letters like 1800-call-now unless you provide the numbers too because mobile phones don't have standard 123DEF on the keys.
click to call is great especially for mobile users and also make it a trackable number, or numbers if you are promoting more than one campaign so you can track the call success to each campaign.
-
Agreed, this is a great way to 'strike while the iron is hot'. The only way to make this more 'pronounced/clear' would be to create a sense of urgency, i.e.'Click Here Now!' vs. 'Please Click Here to See All the Great Offers'.
http://www.ehow.com/how_8368542_make-website-phone-numbers-clickable.html
-
A clickable phone number is great for mobile landing pages. Try wrapping the number in a highlighted box and place at both the top and bottom of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best to Include Phone Number as CTA Button in Mobile Version of B+B Web Site?
We are attempting to keep the number of CTAs (Calls to Action) on our commercial real estate website to a minimum. Our adjusted design (see attached) has 2 CTAs. One is "Contact Agent" the other is "Schedule a Tour". We are focusing on the listing page, which is the primary product page and critical in terms of CTA. Our mobile version does not show a phone number while the desktop version (also attached) displays a phone number. Should the mobile version also display a button a phone number? Some members of our target audiences, business owners and executives who are often in their 40s and 50s may prefer to call us up rather than communicate by written message. Any suggestions for elegantly displaying the phone number without causing confusion? I have read that the number of CTAs should be limited so I am on the fence as to whether or not to include a phone number Thanks,
Conversion Rate Optimization | | Kingalan1
Alan 6yR88Vt WwYpt810 -
Channel grouping path / assisted conversion benchmarks by industry
Hi Mozzers, I'm trying to find benchmark channel grouping paths to conversion, or assisted conversion trends, by industry... is anybody aware of any benchmark data out there? Thanks!
Conversion Rate Optimization | | Zoope0 -
What should a small company with a difficult SEO/SEM challenge do?
Everyone here knows that SEM and SEO "experts" are everywhere. But our company has a particular challenge - our Volusion-hosted e-store's product offering is so wide that it's a huge challenge to make a dent in our search engine placement. In our earliest days, one SEM "pioneer" company issued us a refund after realizing they couldn't do anything to affect our placement. The problem is that the revenue from any one particular keyword term doesn't return enough sales to make the effort worthwhile - sales are scattered allover the product spectrum. Does anyone have any experience with this particular challenge? What would be considered a realistic monthly budget - given that the business itself is quite small? I don't know what the etiquette on Moz is but YES I am looking to engage a company to help us out.
Conversion Rate Optimization | | CrashAlpha0 -
Youtube Adwords click/visit discrepancy
We started a Youtube ad campaign. Over 2 days we got 60 clicks. However on our site we only measured 19 clicks. We used Kissmetrics to do the measurement. We're trying to figure out if the problem is on our end, or whether people are clicking but then closing the tab before the Kissmetrics JS loads. We're going to implement adwords conversion tracking to get a second measurement. But I was wondering if anyone else has experienced big gaps in how many people click a Youtube ad and how many actually visit the site. We got about 40 people who viewed the video 100%. I'm hoping bots aren't an issue with Youtube ads.
Conversion Rate Optimization | | lighttable0 -
How can I track the traffic source/keyword of form submissions?
I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one! Thanks in advance. Link
Conversion Rate Optimization | | LinkMoser0 -
How can I improve my Adsense CTR / CPC?
Here's one page where my Ads' setup can be seen: http://www.gameseducativos.com/guarda-do-zoologico/quebra-cabecas
Conversion Rate Optimization | | rpedri0 -
Any SEO tips for optimizing / driving traffic to category pages?
Hello! I listened to Adam Audette at Linklove in Boston this month and he spoke a little on creatively linking product pages back to their respective category pages - as it had an effect on the SEO... However, I don't know much about "internal" linking... Any other SEO tips for optimizing / driving traffic to category pages? Thanks!
Conversion Rate Optimization | | BGroup0 -
Mile long pages with calls to action
Do these mile-long pages with a call to action at the bottom really produce more conversions? For example, see http://www.keywordelite.com/. Has anyone A/B tested this format vs. breaking up the content into tabs or some other format with multiple pages? Personally, these turn me off as they seem disorganized, they take forever to read, and they always sound like scams.
Conversion Rate Optimization | | john4math0