My worst performing pages all have this /products/ URL structure...?
-
I rank first for my brand "example" on example.com
But my product pages simply don't rank. Frankly, I don't know where they rank, but it's not top 40. They are indexed, as searching "site:example.com" returns all my site's pages.
My product pages are outranked even by some of my shorter blog posts about the product.
My product pages are the only ones on the site that use a folder/directory in the url.
example.com**/products/**product-one is nowhere but this is the main product page.
example.com/short-blog-article-about-product-one.
Is the fact that the product pages are with the slashes a red herring and I should be looking for anther cause? Or is google saying, well these product pages are the only ones in these sort of path and therefore we'll treat them as secondary sources?
Thanks
-
Hi Milosz, thanks very much for your reply. I suspected the testimonial pages too. I have found a canonical meta field in my CMS, so I've added a canonical url in the header for all the testimonials for just one product to see how that works.
Hopefully the canonical meta data will be somewhat equivalent you the robots suggestion. I could look at the robots file if recommended.
For the testimonials to which I've added a canonical url (the product page), I have also taken those testimonials out of the sitemap.
I now wonder if I should meta noindex them too? What I don't want to do is stop google visiting the testimonial pages until they have crawled the new canonical meta tag, and I don't know how a noindex would affect that.
-
Hello,
Not sure if you figured it out but looking at your most recent ranking it seems you still have this issue. Your Title tags are just fine. Yes the H1 could be optimized but I've seen worse cases of H1s so this can't be it. What I did find out is that your product page has duplicate content shared with other pages therefore Google is picking the page with absolute unique copy as best option.
Check out where your testimonial's copy reside: https://www.google.com/search?q=%22Up+until+two+years+ago+I+was+a+gym+bunny+exercise+freak%2C+then+ill+health+meant+I+had+to+stop+exercising+on+a+regular+basis.+This+almost+drove+me+to+insanity.%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
I could be wrong but I don't think you were planning on having this page indexed:
http://www.reviber.co.uk/reviber%20plus%20success%20toning%20my%20legs%20and%20arms
You could fix this in a various ways, robots.txt/canonical but I would make sure google doesn't crawl your "testimonial" urls. .
Hope this helps,
Milosz
-
Edit.
-
Thanks, yes I know about the h1, those issues are also common to the much better performing pages.
-
Hmmm...one thing I notice is that you have the
tag say "Reviber Products" on each product page, rather than being the name of the product (for example:
Reviber Zen Physio
". That would be my first, easy fix to help boost the products.
Also, you may be stuffing your title tags a little much. The title for the Zen Physio page is 77 characters (Reviber Zen Physio | Percussion Hand Held Deep Tissue Body Massager | Reviber) You should try and keep it under 70.
-
-
That could not be your issue. I would look elsewhere. If you provide the actual URL we could take a look at it and see what could be done to improve rankings for the product pages.
-
I should add a few things:
-
Bing ranks these product pages at No1 for the respective products.
-
There is far more content in the product pages than in the blogs pages that outrank them.
-
-
Also, while URL structure can help, there are dozens of other things that can affect ranking. Does it use a CMS that renders the pages really slowly, but the homepage is solid HTML that pops up in no time? Do your product pages have useful/informative title tags and
tags? Is there good textual content on the pages that would pull in search results?
There are loads of other things to consider.
-
Well, looking at the scenario you have mentioned doesn't show anywhere that slashes are that cause of low search engine ranking. in-fact slashes doesn't even play any role in search engine position.
You need to strengthen your inner pages by acquiring some quality one way links (Do not purchase links), build link manually and gradually with the help of articles, PRs, guest posts, comments, blogging, etc.
You may want to PM me the url of your website to look into the real problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate images (.jpg) or background images (.css) for list pages?
Hi, We all know that you should optimize your images as much as possible. We're talking about filesize, filename, alt tag, etc.... If we take a look at large websites with large listpages (overview pages / categorypages) I wonder, what the best practice is regarding images. What is your view on listpages / overview pages?
Image & Video Optimization | | AdenaSEO
So, I'm talking about a page with 40 products in a certain category, or 25 holiday homes in a certain region. Is it negative / bad for SEO when using background images (which are loaded through CSS and optimizing the seperate elements is not possible) instead of using 'normal' optimized images (for example .jpg images wich do have optimized filenames, alt tags, etc..). Will it negatively impact listpages / overview pages?
What are your thoughts? Regards,
Tom0 -
Videos on Home Page
Hello, My company is currently in the process of editing our website's homepage. My creative team wants to add several videos to an already big home page. I would like a more simple and less interactive home page. There has to be close to a half dozen videos already on the page. I know that Google bots have trouble crawling some items like java. I also know that page speed is a huge factor and the mobile first index is quickly approaching. Is it ok to have all of these videos on home page? Could this due harm to the page. All the videos are hosted on Vimeo and typically expand from some sort of icon. Page load time has been an issue and this will probably be our last update before google's mobile first index. I just want to make sure I am giving the correct advice by saying there is no problem with 6+ videos on a home page. Any advice would be great! Thanks!
Image & Video Optimization | | aua0 -
How to embed a video in our product image
Hi We use bigcommerce and want to add a video to each product . We want to add a video link in the corner of the product image and have the video play when this tab is clicked. Can anyone tell us how to do this Regards
Image & Video Optimization | | CostumeD0 -
Shutting down rogue G+ Pages
We are helping a client clean up some past agencies SEO work in G+ and needed to figure out the best way to shut down duplicate G+ pages. The pages were created with post office boxes, household addressed, etc to create a location in multiple cities. What is the most efficient way to shut down 40+ pages in 5+ cites? Do we need to get usernames/passwords for all of these to shut them down? Has anyone had luck getting Google's help on mass cleanup like this? Signed, Exhausted already!
Image & Video Optimization | | AESEO0 -
Any special way to rank a youtube vid in google page 1 for a kw?
I've failed to rank a youtube video before , I don't know why.. but do you guys have something that can help me to rank a youtube video to google page one? backlinks? If yes, then what type of backlinks? Just like backlinking articles and websites? thx for the input guys
Image & Video Optimization | | martino8880 -
Google+ Local/Places isn't displaying my suite #. Should I leave it out of NAP on other directories, too?
HI All, For some reason Google is not displaying the suite # for a client of mine in Google+ / Places. I've entered the suite # in the back-end of Google+ / Places and it shows there when I log in, but the public version of the listing omits it. So the question is, should the NAP in other directories omit it as well? Google knows it exists, but is choosing not to publish it... Thanks! Zack
Image & Video Optimization | | HammerandHand0 -
Target inside pages for specific country
Hi! How are you? I'm having the following problem: I have a client that has a big multilingual website, in spanish, portugese and english. The server is in Brazil, but he wants to migrate it to USA. I think that this will affect my SERPs in Brazil, and Brazil is the most important country where we need to be first in SERPs. I'd like to, somehow, tell Google that http://website.com/pt is for Brazil and http://website.com/es is for Argentina, so I can avoid the problem that I'll have when the migration is completed and I lose my brazilian IP. Do you have any tips on what should I do? Thanks! Best wishes, Ariel
Image & Video Optimization | | arielbortz0 -
Local search optimization for national product?
Hi all, My company sells a direct-to-consumer product nationwide. We have competitors that sell through local distributors. Therefore, many customers think that this is a product that must be bought locally. Because so many people search for this product locally, we want to be able to rank for local searches. But, because we sell nationwide, we don't have localized content. We have a competitor that created a page for each state which lists every zip code and city name in the state, but that seems pretty labor intensive (and not all that effective). Any ideas on how to address this problem would be much appreciated. Thanks!
Image & Video Optimization | | responselink0