Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
-
Hello,
As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links.
Few Question
**1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. **
** 2) Webmaster Has To Perform Reciprocal Links Or Not.**
3) Can Reciprocal Links Boost Search Engine Ranking.
4) Does Reciprocal Links Has Negative Impact On Search Engine.
Regards,
Sumit -
The best way to build links is to get your feet wet.
Your company can do real things that are newsworthy for PRs, like charities or any other events this can help you earn some quality links to your site. Another idea is to find niche related blogs and ask the editor if you can guest blog n their site.
The best way to build links or more importantly create authority is by adding a blog to your site and creating content that users in your niche or who enter your site are most likely looking for. Also get other niche related authoritative people (An author of a book or a master of this trade) to get involved with you site and help you share it.
-
I agree
-
IMO, I believe he is referring to I link you on this page, and you link me on this page. Possibly home page will most likely be viewed as reciprocal to Google.
SEOmoz and Distilled are already very authoritative sites and are partners. Google understands partnerships and all general aspects of partnerships.
You are right though, Google will vastly judge it by the balance of reciprocal and organic links. The OP seems to be referring to reciprocal links as a method of link building. Reciprocal links should not be considered link building but considered as content to benefit the user.
If I go to each of your home pages and can easily detect reciprocal links on both ends, that would just be too obvious.
-
Thanks bryan, what would be other best resources for link building.
-
Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.
IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.
-
What about link exchange pages, if both the sites are relevant to each other and links from link exchange page.
-
Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.
-
Hello Bryan,
what do u mean by multiple places, I thought to create link exchange page in site. Which links with the niche website, with the link exchange page - not like linking with content. what do u say about these
Regards,
Sumit -
Hello William,
So we should not perform Reciprocal Links, Even if we get links from niche website.
Regards,
Sumit -
Hi william I wouldn't go that far, reciprocal or not. If the user is benefiting and both sites are high quality they help each other. seomoz links to distilled and distilled links to seomoz. They do this in multiple places, but always where it can help the user.
-
Hello Bryan,
As u said "A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?" So if we get link from niche related sites, has more values - so Reciprocal Links or still not dead, what about search ranking does it boost our keywords to rank well, if we link with niche related sites.
Regards,
Sumit -
Reciprocal Links = Not good.
Only time even if good = if it helps users.
-
It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.
The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.
If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.
Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More or less pages from Homepage? Linking 3rd hierarchy level pages from Homepage.
Hi Moz community, With the concept of preserving link juice, many websites stopped linking too many pages from homepage. We even removed our 3rd hierarchy level pages removed from our homepage. We didn't notice much change in rankings. Recently I have gone through some SEO articles where some experts suggested to link low level pages from homepage which indicates to Google the way we respect and prioritise those pages but not just homepage and very next level pages. This also works in internal linking it seems. Is this true? Can we add such low level pages from homepage? Which actually works Thanks
Algorithm Updates | | vtmoz0 -
Link reclamation and many 301 redirect to one URL
We have many incoming links to a non existing pages of a sub-domain, which we are planning to take down or redirect to a sub-directory. But we are not ready to loose pagerank or link juice as many links of this sub-domain are referred from different external links. It's going to be double redirect obviously. What is the best thing we can go to reclaim these links without loss of link juice or PR? Can we redirect all these links to same sub-domain and redirect the same sub-domain to sub-directory? Will this double redirect works? Or Can we redirect all these links to same sub-domain and ask visitors to visit sub-directory, manual redirection? How fair to manually redirect visitors? Any other options? Thanks, Satish
Algorithm Updates | | vtmoz0 -
Relevant Link, but Low DA...good idea?
If a website has a low DA (not because of spam. Just because it's new or because there isn't a ton of content) but it is industry specific/relevant, then is that worth pursuing? I have read how relevancy is supposed to be a major portion determining a link's benefit, but I"m leery about about something with a low DA - like under 15 low. Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
How to you get a company details to appear on the right side of google searches? For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you.
For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you. https://www.google.com/search?q=dr+martens&oq=dr+martens&aqs=chrome..69i57j0l5.2176j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8
Algorithm Updates | | vijayvasu0 -
Dofollow Links on Press Releases: Good or Bad?
Hello, I know that Google says that you are supposed to make anchored text links nofollow on press releases, but what about just putting the site url itself (example.com) and making it dofollow? Is that okay?
Algorithm Updates | | WebServiceConsulting.com0 -
Importance of Links for Local Search
**According to an article about the "no no's for local SEO" links are not very important. Here is an excerpt: "**Local SEO is very different when compared to traditional SEO. The importance of backlinks in local SEO isn’t as important. In other words, links simply don’t matter as much when it comes to local SEO. Googles’ local search algorithm treats links completely differently than its standard algorithm." How accurate is this statement? Wouldn't more links help your local pages rank better in non-local organic results such as the results outside of the new carousel?
Algorithm Updates | | pbhatt0 -
Content Caching Memory & Removal of 301 Redirect for Relieving Links Penalty
Hi, A client site has had very poor link legacy, stretching for over 5 years. I started the campaign a year ago, providing valuable good quality links. Link removals and creating a disavow to Google have been done, however after months and months of waiting nothing has happened. If anything, after the recent penguin update, results have been further affected. A 301 redirect was undertaken last year, consequently associating those bad links with the new site structure. I have since removed the 301 redirect in an attempt to detach this legacy, however with little success. I have read up on this and not many people appear to agree whether this will work. Therefore, my new decision is to start a fresh using a new domain, switching from the .com to .co.uk version, helping remove all legacy and all association with the spam ridden .com. However, my main concern with this is whether Google will forever cach content from the spammy .com and remember it, because the content on the new .co.uk site will be exactly the same (content of great quality, receiving hundreds of visitors each month from the blog section along) The problem is definitely link related and NOT content as I imagine people may first query. This could then cause duplicate content, knowing that this content pre-existed on another domain - I will implement a robots.txt file removing all of the .com site , as well as a no index no follow - and I understand you can present a site removal to Google within webmaster tools to help fast track the deindexation of the spammy .com - then once it has been deindexed, the new .co.uk site will go live with the exact same content. So my question is whether Google will then completely forget that this content has ever existed, allowing me to use exactly the same content on the new .co.uk domain without the threat of a duplicate content issue? Also, any insights or experience in the removal of a 301 redirect, detaching legacy and its success would also be very helpful! Thank you, Denver
Algorithm Updates | | ProdoDigital0 -
Source for how many searches are done on Google per day?
Hi, All! The figure I've seen going around is 3 billion and is attributed to ComScore, but in the comScore press release that was linked to (actually the one from Rand's article - http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012) all I could find was percentage of market share, but no total numbers of searches. Anyone have a source on that? Thanks, Aviva
Algorithm Updates | | debi_zyx0