How much great targeted conent do we need to add?
-
Hi,
I'm adding content to a client's website through textbroker. It's ecommerce and it's tough to find backlinks. We have decided to write 100 articles of at least 500 words so that we can say in our backlink campaign email that we have 100 helpful articles. We're thinking that people would like that.
Also, we think that 100 good helpful articles will give us traffic and natural backlinks.
How do we know if 100 is enough? Do we need 200? 500?
Thanks.
-
You can make "how to use" articles without videos. Most of ours don't have a video - but great photos are really important, IMO.
We upload the files to a folder titled /tips/. Each article gets a very obvious link from product pages. The are also linked to from a "you might like these" box on related article pages.
We also have an FAQ page that is a huge list of links to "how to use" articles.
How many? I write a couple "how to use" articles every week and have a huge list of ones that are needed.
The topics are often driven by customer questions that we get by email. We write the article, post it, and send the customer a link.
-
Wow EGOL, that's great.
We're putting together 5 articles 5000-15000 words.
How do I incorporate "how to use articles" like yours without video? How many "how to use" articles do I include in addition to the 5 long articles, and where on an ecommerce site do you place the "how to use" articles, if not on an article page with the 5 articles.
I hope you don't mind the questions. Your strategy is fantastic.
-
I have "how to use" articles for many of the products that I sell. These often have a video, several photos, sometimes a chart.
I don't go out looking for links to these articles. I simply post them on the site and people link to them from blogs, forums, facebook, etc. Recent links from marthastewart, dremel, cracked, and other sites appeared with no work from us.
I spend zero time linkbuilding and 100% of my time content building.
Every page of content that I add to the site pulls in more traffic from search and accumulates links, likes, etc slowly.
It's all progress if you do a great job on the article.
If you have a popular product and you make the best-on-the-web guide to using it you have a great chance of earning links with zero work.
-
Alot more goes into it<<
What goes into it and where do I learn about it?
-
EGOL,
Makes sense. What about product articles. Should we pick 5 or 10 top products and write long, lengthy fantastic articles about them?
Also, how do I find out who I want to link to them (target audience)
-
Alot more goes into it but yes - First look what type of content they post/link to that they dont make so you have an idea of what you need to make.
-
So I would take the top informational searches in my industry along with analysis of companies that I want natural backlinks from and create a very long piece of content that is the best? Is that correct? Am I off in anyway?
Then how do I push this content?
Thanks David.
-
From What it sounds like you are going about this all wrong stop thinking like a 2011 seo - Its not about quantity its about making one piece of content so great and graphically appealing & targeted to who you think will post it and then pushing it as hard as you can. Then step back and see where you had success a repeat with your new found knowledge.
-
_There are thousands of ecommerce websites doing exactly the same thing, so how on earth your website is going to rank high leave aside getting natural links? Moreover, I am really concerned about the quality of the write-ups? Do they read good? Are they offering any interesting perspective? Do readers find them usual? I hope not. When you are restricting the word count to 500 words – a sweet SEO spot for majority of SEO companies, it leaves little room to the writers to go crazy with it, leaving aside doing proper market research.
rather than focusing on adding low quality content, why not come up with a 2000 words well researched content that people would love to share with their friends. _
-
Based on an analysis I just conducted limited to the category I compete in, the Google algo, which orginally focused on links has been turned upside down, and is now giving more weight to content than to links. However, I doubt the depth of content matters as much as how directly it relates to visitor's quiries. Will your site provide the best source of content related to your targetted keywords?
-
I would focus on very small numbers.
I would identify the five most important articles that will educate the clients potential customers. These articles will demonstrate how to utilize, select, enjoy, repair, obtain value from the client's current products.
Then I would have the client create those articles instead of sending them out to people who know nothing about his business or his customers or his products. If he can't write these I would go straight to an expert in his product niche.
These should be best-on-the-web articles for their respective subjects.
ONE great article can attract hundreds of links. Five hundred crappy articles will make his competitors laugh.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my home page ranking much higher than my collection page?
Hi everyone, Why is my client's home page ranking high for a certain keyword phrase rather than a collection page I have which is well optimised for this keyword? The collection page is on the 10th SERPs page. I did see there were keywords used in the footer of page and the keyword was also used in some intro text on the home page so I removed the keyword from these two places nearly 2 weeks ago and requested google to reindex both the collection page and home page and I've not seen any improvement of the collection page's ranking in SERPs. I also changed the meta description and meta title as the ctr was poor but there wasn''t that many impressions either. It is a competitive keyword organically so maybe the collection page's authority is just not good enough compared to the competitors hence why they are choosing the home page as it has higher page authority however this still is not helpful to searchers who land on home page. Does anyone have any ideas of what else I can do to get google to rank the ocllection page higher for the keyword instead of home page?
Intermediate & Advanced SEO | | TZ19820 -
Please Help me! I need advice for my website
I have 2 Domains with the same name vps nine and vpsn ine with same content. How to solve that problem? Do I need to change the content from my main website. My Hosting is having different plans, but with the same features. So many pages were having the same content, and it is not possible to change the content, what is the solution for that? Please let me know how to solve that issue?
Intermediate & Advanced SEO | | Alexa.Hill0 -
New g(TLD) advice needed
Hey all, I'm a bit confused by conflicting advice, need some direct input. We're quite experienced in SEO but that doesn't mean we can't get better 🙂 I manage a very old, well established, very generic TLD portal that ranks very highly in MANY keywords. (If you know our domain, I'd appreciate not naming it here) (145 1-3 ranks, 342 1-20 ranks) but there are also many topics we want to improve upon. Lets say, for example, I own gold.com, but I've failed to rank for 'gold events' and I acquired gold.events. What is the thought as to using some of the g(TLD)s versus the original .com? In the example events.gold.com or gold.events or gold.com/events/? I really can't find a consensus on which would bemost effective for SEO purposes. In a more general aspect of the same question, we own MANY "gold.newg(TLD)" domains and are conflicted as to best use of all of them. All advice greatly appreciated. Nat
Intermediate & Advanced SEO | | WorldWideWebLabs0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
Changing my pages URL name - HELP NEEDED FAST
Hello, I need to change the URL name for a few pages on my site. The site was launched just recently, so it has no obvious ranking and traffic. My question is, what is the best practice for changing/deleting the page name? after deleting the page, should I go to Google webmaster tool and use URL Removal and remove the old page? I know that I have to also create a new XML sitemap file, but not sure about the old pages in google search result Thanks!
Intermediate & Advanced SEO | | mdmoz0 -
Multilingual blog in wordpress needs URL suggestion
I am working on a multilingual blog build in WordPress.From the first day I see the URL structure getting abrupt when I add an article in other language.
Intermediate & Advanced SEO | | csfarnsworth
The following is an example of abrupt URL.
http://muslim-academy.com/%D9%81%D8%B6%D9%84-%D9%82%D8%B1%D8%A7%D8%A1%D8%A9-%D8%A7%D9%84%D9%82%D8%B1%D8%A2%D9%86-3/ is their some plugin to fix it or some manual change?0 -
Refocusing a site's conent
Here's a question I was asked recently, and I can really see going either way, but want to double check my preference. The site has been around for years and over that time expanded it's content to a variety of areas that are not really core to it's mission, income or themed content. These jettisonable other areas have a fair amount of built up authority but don't really contribute anything to the site's bottom line. The site is considering what to do with these off-theme pages and the two options seem to be: Leave them in place, but make them hard to find for users, thus preserving their authority as an inlink to other core pages. or... Just move on and 301 the pages to whatever is half-way relevant. The 301 the pages camp seems to believe that making the site's existing/remaining content focused on three or four narrower areas will have benefits for what Google sees the site as being about. So, instead of being about 12 different things that aren't too related to each other, the site will be about 3 or 4 things that are kinda related to eachother. Personally, I'm not eager to let go of old pages because they do produce some traffic and have some authority value to help the core pages via in-context and navigation links. On the other hand, maybe focusing more would have benefits search benefits. What do think? Best... Darcy
Intermediate & Advanced SEO | | 945010 -
Penguin Rescue! A lead has been hit and I need to save them!
I had a meeting today with a prospective client who has been hit by Penguin. Their previous SEO company has obviously used some questionable techniques which is great for me, bad for the client. Their leads have dropped from 10 per day to 1 or 2. Their analytics shows a drop after the 25th, a back link check shows a lot of low quality links. Domain metrics are pretty good and they are still ranking ok for some keywords. I have 1 month to turn it around for them. How do you wise people think it can be done? First of all I will check the on-site optimisation. I will ensure that the site isn't over optimised. Secondly, do I try and remove the bad links? Or just hit the site with good content and good links to outweigh the bad ones. Also, do you think G is actually dropping rankings for the over optimisation / bad links or are the links are just being discredited rsulting in the drop in rankings. 2 very different things. Any advice is appreciated. Thanks
Intermediate & Advanced SEO | | SimpsonGareth0