Top Ad in Google Adwords
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Hello.
How much of a difference does it make in click-throughs to be the first listing in Google Adwords versus the second or third (still at the top of the page)?
Thank you!
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Thank you, Nakul. Great advice!
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Yes, I can see the risk of more unwanted click-throughs in the top spot. Thank you, John!
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This is a great point. You could even implement this simultaneously by adjusting the bid with an Adwords Experiment and not risk any weirdness in the results by running one after the other.
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I would run a test. A/B test both the situations. See what the difference it. This varies so much by who you are up against, today and your competition could change on a day to day basis. So run this test every few days/weeks.
Run a small campaign to bid for position #1 for x amount of time.
Another campaign to bid for position 2-3 for the same x amount of time.
The cost vs conversions, ROI calculation will tell you what's better for you. If the numbers make sense to stay at #1 and you can afford to do that, why not ?
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I work on Adwords for an educational subscription-based site, and for us, being #1 is really hard for a lot of searches if there's no purchase intent in the query. Lots of people seem to do a search and click on the top result, even if it's an ad.
So yes, you can get a lot more clickthroughs as the #1 ad, but at the same time, your conversion rate can suffer.
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That makes sense. Thank you!
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It depends.
If you are an MSRP seller and two deep discounters are above you then you will probably be wasting your money. If you are a light discounter with two MSRP sellers above you then you will likely get a lot of sales.
So, it depends who you are, who else is in the SERPs and who is lookin for something.
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