Are reciprocal internal links weaker than one way?
-
Hi guys
I have an eCommerce site and a blog. the blog is on a suddomain. I am writing content about our products on the blog, I.e. Full in depth reviews and top 10 lists etc.
These blog posts link back to the main product page.
It would also be nice for customers on the site to a "blogs about this product" section. However, would a link from the product page to the blog weaken the internal link from the blog to the product?
Thanks
Paul
-
Thanks EGOL
This all makes sense. It's nice to get a bit of a sanity check.
I think I worry because in the SERPs we struggle against our competition, but once we get a browser conversion is good. So I keep worrying about the SERPs. But I know I need to just concentrate on writing good content and adding depth to the site, and that will hopefully give us the pay day we are looking for.
Thanks
Paul
-
If I thought that a link from the product page to the blog would be helpful for the visitors I would have no hesitation to provide it.
Lots of my product pages have a link to an article with anchor text like this. "How we use the SEOmoz Blender" or.. "Video: How we use the SEOmoz Blender"
These have significantly increased conversion rates. I don't care what the search engines think.
If you have a really good article that you think will help visitors make a decision about your product or help them enjoy it I am betting everything that will make you a stronger brand than any teeny tiny advantage that a link on the page or its anchor text will subtract. In fact, I am willing to bet that those back-and-forth links with optimization improve your search visibility because it shows you have deeper content than the guy who has not written this content.. That will earn tweets, likes, links, sales.
Lots of mine have double listings in the SERPs. Then I pull traffic for people who are looking for a product page AND people who are looking for information.
This is not deoptimization or cannibalization. It is kicking ass.
-
Excellent, great stuff
Thanks for your help. I think these blog posts provide real value to the customers, which is the main thing.
Thanks
Paul
-
Hi Paul,
Reciprocal linking is more something that can devaluate external links. When it comes to internal linking this isn't really a problem. You can definitely include that link when you think it's benificial to your visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi, on SEO article submissions, do I only include the link to the page I am trying to promote or is it best practice to also include a link to home page or parent page?
Good day. I am writing articles for submission, I would just like some help with the page structure. Do I only include the link for the page that I would like to promote or is it advisable to include other page links, such as home page or the parent category too? Any help would be appreciated
Content Development | | thebedguy0 -
Is there a quick and easy way to check a website to see which outbound links open in the browser window and not in a new window?
I have just come across a few blogs on a website that have outbound links that open in the browser window (and therefore direct people off site to these links) (there are also other outbound links that open in a new window)- is there a quick and easy way to check which outbounds links open in a new window and which open in the browser window? Much obliged Liam
Content Development | | ZaddleMarketing0 -
Blog Posts: 1 link per 125 words?
I've seen this "1 link per 125 words" for blog posts suggestion pop up a variety of places. I wanted to know if that's "correct" or a best practice? In my posts, I generally write between 800 to 1200 words with about 4 to 6 links in the body of the post. However, (and this may be a problem) I add about 13 links in my closing paragraph, "if you have any legal questions, etc etc, click here for your "Tampa personal injury attorney, Clearwater Personal Injury Attorney, etc etc for all the areas we practice in related to that blog post." Should I stop doing that? Does that come off as spammy? (The blog is hosted on our site, if that matters for this question at all). Thanks, Ruben
Content Development | | KempRugeLawGroup1 -
Google Slower to Trust New Pages than One Year Ago?
It seems to me that Google is slower to trust (and rank) new pages today than in the past. I used to be able to put up a new page and it would go right to the top of a competitive SERP. For about the past year when I launch a new page it starts deep in the SERPs, sits there for a few weeks, then starts slowly moving up. These pages still eventually rank on the first page of Google - often at #1 or #2 after wikipedia or another strong site - but it can take a few months to get there, several months in a competitive SERP. These are not "hot news" topics where freshness is an important factor. Instead they are product pages or general information articles. Anybody else seeing this? [ Just stabbing in the dark here... I am wondering if Google is relying more on visitor behavior these days and the delay is while they collect data?... Just stabbing in the dark.]
Content Development | | EGOL0 -
Is it possible to have news from two sites going into one wordpress site
Hi, i would like to know if it is possible to write original content on news on one site and then have it appear on two other sites as an introduction. I am using wordpress so i am very knew to it as i normally use joomla. I am looking for a rss feed that will show the image and allow the intro articles to appear in a category of its own, for example, other news any help would be great
Content Development | | ClaireH-1848860 -
Network of small sites or one large site
Hi there, I am taking a group of mums through how to set up a blog and how to build up traffic to that blog. Should I suggest that we all blog on the same domain so www.dsdsds.com/myblogname or get them to set up their own domains. My aim is for everyone to support each other, share and link content so would it be more powerful if they were all on different domains or on the same one? Would love some insight as it is something I just can not get my head around this part. Thank you so very very much 🙂
Content Development | | vcasebourne0 -
Cosmo feature: any difference between linking a phrase or .com?
I just had an article posted on Cosmopolitan.com to my site, www.100redflags.com. My request to them was that they link specifically the phrase "100 Red Flags" to http://100redflags.com, but they actually said "go to 100redflags.com" - with 100redflags.com hyperlinked. My question: If I'm trying to build rank with the term "red flags", or at least "100 red flags", is the way that they did it helping me at all? If it will help me more to have them link the phrase "100 Red Flags", does it matter whether they do that today when traffic is high, or tomorrow when traffic is lower? Thanks for the clarification, Bill p.s their post here: http://www.cosmopolitan.com/sex-love/dating-advice/dating-mistakes-women-make#slide-1
Content Development | | 100RedFlags0