Is it good/bad to place a press release on a third party website as well as your own?
-
I have read that if a Company issues a press release via a third part service (e.g. PR Web) it is best not to place the release on the company’s own website due to negative SEO effects. Is this the case? I‘d really appreciate others thoughts on this.
-
Would using rel=author be a good idea in this situation?
-
I agree with Philip.
If you place a press release on your site and also place it on a popular press release site there is a very good chance that the press release site will outrank your site in the SERPs. Your site could also be filtered from the search results (google does not like duplicate content.)
Also, part of the Panda update was about sites that display dupe content. If your site has a lot of dupe content it could be demoted in the SERPs across the entire domain. In these situations duplicate content can harm you big time.
Also, the best way to inform Google that you are publishing duplicate content is to place a link in the press release to a duplicate copy on your own domain. Google has been exterminating linked duplicates for a long time.
Finally, the best way to get your rankings lowered is to give content to other powerful websites that competes in the same SERPs as your own site. Its not a good idea to feed your competitors and create new competitors.
-
If the press release is likely to earn links (eg bloggers treat it as the primary source) then clearly it makes sense to host it on your own site. But - and it's a big but - your site may not be crawled by the engines sufficiently quickly for the demands of today's news media. Once a story is out, it must be findable. Therefore using a PR site that gets crawled regularly makes sense. A smart workaround is to publish the release on your site and on a PR site with a link on the PR site page to the corresponding page on your site. that should ensure your page gets crawled more quickly and the engines should treat your page as the primary source. Of course all this assumes that you have some real news to announce.
-
Good answer from Philip, thumbs up!
-
As in my opinion full press releases should not be placed on the own website. First: it won't help due to duplicate content. Secondly the press website is usualy stronger. They rank higher. The traffic comes from the press release.
If you like to use part of this content, you could write an abstract with a link to the original press release for those who'd like to read the entire article. There you have best of both worlds.
-
I don't think it would harm you to post the press release on your site. There is a common misconception that you get penalized by Google if you have the same content as other sites, but this is not the case. Large news sites like the Seattle Times republish or syndicate articles all the time. Search engines simply try to omit duplicate content from search results so that you don't get 10 links that all go to the same article.
-
NO.
Duplicate content will not help you rank much, but it will not harm you either. Search engines will decide who to give credit for original content, the second page will not get credit but will not be harmed either.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to turn a good blog into link bait
Hello, I don't really believe in spending a lot of time link building (and maybe that's a limitation of mine). I believe, at least for the small businesses I've been running, that producing targeted, thorough, very very helpful, useful, unique, authority based, knowledgable, transparent content is what most of the time should go into. I'm sure there are many exceptions in industry and company size. We use a blog and feature it really big and solid on the home page. So we're making a blog that has the qualities above (useful, unique ... transparent). How, while we're doing the writing, can we make the content also be good link bait? We need an awesome link profile. Also, what free easy afterward social or email outreach am I not including to maximize exposure (The only content marketing I do is posting blog posts right now on Facebook and Google+)? What would you do with the first $100 in this context? The first $300? (We're low budget always) Thanks, Bob
Branding | | BobGW0 -
Enhancing SEO Between WordPress Blog and Company Website
My company has recently launched a new and improved website within the last couple months. Unfortunately, the web developers that we'd hired to build and create the site work very little with SEO, thus leaving me in the dark on where to direct any questions regarding the optimization of our web content. Along with the new website design, we've also rolled out a WordPress blog related to our firm. We do have the blog embedded onto a page of our website, and clicking on any title will redirect the viewer to our WordPress blog, hosted separately from our website. My question is this--how do you suggest I drive viewers from our blog to our website, rather than vice versa? Are there any applications, widgets, etc that you could recommend that would help me better associate the blog with our company? Any advice would help. Thanks!
Branding | | LMcLaughlin0 -
How to Host Microsites: Mission Critical or Six of One / Half Dozen of the Other?
Hello, fellow Mozzers! Been racking my brain. Thanks for your help on this one! I am in the process of putting together several microsites for our marketing agency. The sites feature similar theme and design elements, but are focused on delivering a customized industry-specific visitor experience with unique navigation, brand messaging, services, case studies, etc. I am struggling with whether I should host as entirely separate websites, as subdomains of the parent site, or as separate WP installs in subfolders of the main domain. I have been leaning toward the sub-folder option to share domain authority and keep our SEO efforts consolidated. But I am also concerned that the microsite "home pages" will underperform as sub-folder pages, versus being an actual home page of a unique domain or sub-domain. Is this a six-of-one or half-dozen of the other situation, or are there some important considerations I'm missing here? Thank you for your help here!
Branding | | Alaniz0 -
Looking to create a Press Release - Any decent sites out there?
Hey guys, I'm wondering whether you could point me in the right direction of a reputable PR site to use? I realise that many of these sites have been devalued over recent years but I wanted to produce something for a client after they struck-up a fairly notable connection with another company in their industry. Or should I just avoid PR sites altogether? Oh, and I'd prefer them to be free if possible 🙂
Branding | | Webrevolve0 -
Press Mention with No Link
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention? She is an attorney and the article mentioned her as the defense attorney on the case. Any ideas would be much appreciated!
Branding | | RickyShockley0 -
Dealing with a former associate's bad behavior
A former associate (law firm) has gotten into hot water since leaving the firm. The problem is that he has numerous profiles across the web that are still associated with the firm's address and website. A search for his name in Google often leads directly to the law firm or their profiles. Is there anything that can be done to dis-associate the firm from this person? Thanks
Branding | | ericbarbier0 -
1 Website, 2 Business Names, 2 Locations
I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!
Branding | | SilhouetteBS0 -
Copycat websites
Hello, Do you know if there is anything you can do against a copycat website? By copycat I mean a website which uses our brand / domain name to steal our brand traffic. The reason I ask is a new site recently launched with which is optimised to take some of our brand traffic: Site tile - www.my<ourbrandname>.co.uk</ourbrandname> Description - For when I need <ourbrandname></ourbrandname> They gave no physical address or email addresses to funnel customers through an enquiry form which got me suspesious so when I checked the IP address in the MOZ Toolbar and did a WhoIs check on the IP address it brought up one of our main competitors websites. Anyone got an experiences of this and know what can be done?
Branding | | RikkiD220