What are other SEO's calling themselves now?
-
I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.)
I just want to hear some feedback from other industry professionals.
- Have you started defining/communicating your business as more than just, I do SEO?
- If so, what are you calling yourselves now and why?
- How has that been working out for you?
-
Awesome story. Thanks for sharing a real world experience. It's so important to go with a description that companies and marketing departments will understand.
-
We use "Inbound Marketing" as well as "Digital Marketing". Ever since I read Ian Lurie from Portent, Inc. comment regarding the term "SEO's", I try to avoid it as much as possible. For us, SEO is one of our many tactics, not our entire marketing strategy.
-
Having the "SEO" in your title is pretty much a requirement.
-
Thanks for all of the responses. All of the titles sound great and make a lot of sense.
We use "Online Marketing Consultant" basically because we started listening to how our clients introduce us on conference calls, emails, and in meetings. We found that, "This is ____. He/she is our Online Marketing Consultant," was the most frequently used introduction, so we have decided to go with that.
-
For the most part I've been going with Digital Marketing Consultant. However, my biz name has "SEO" in it (like SEOMoz). So I'm not sure I'll ever fully "not" be an SEO.
-
I go with "Website Consultant".
-
We go with "Web Marketing Specialist" or "Web Marketing Strategist." Some of the other agencies around here go with "Digital Marketing Associate." I like ours better.
-
A few years back the powers that be (or in this case WERE) here where I work decided that my department would go from 'Internet Marketers' to 'Online Acquisition Marketers'... it was horrible. No one understood what it meant and we found ourselves explaining our services far more than we ever had to in the past. Needless to say... it didn't last. We are back to 'internet marketers'. It is simple, people already know what it means - or if they don't the meaning is fairly self evident once you hear it. Just as in all things, simplicity is best. That was the lesson learned around here. In my defense... I hated even saying 'online acquisition marketing'... just sounded weird...
-
I like internet marketing consultant as well (It's broad enough to encompass many areas). It doesn't sound strategic (executive title), which could also be a plus.
But like everything else, titles are dime a dozen and everybody wants to be director or c-level.
-
I´m using internet marketing consultant because in the end we have to analyse the whole online marketing strategy; since the beginning to check for searchs and key words ( market) till social midias ( how they will find you on these channels)... in the end it´s all about to find you and how to convert users to clients
-
Yes, very awesome Whiteboard Friday - and I'd say Owned Media, while is correct is lost on most people as to what exactly that covers. I welcome a change from the "SEO" since so many we work with chalk that up to "fixing titles, and Meta Descriptions", though Internet Marketing Executive or Manager covers it all I think.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Strategy Report Structure
I am looking to get a structure for an SEO strategy document. While I understand that the specific tactics that you will used will vary significantly from project to project I would love to get my hands on a document that has heading that should be covered off in an SEO strategy report. Any help is very much appreciated. Thanks
Industry News | | cbarron0 -
SEO For Local Searches
I run a driving school of over 100 instructors in the UK. We cover around 60 different areas. My homepage www.driveJohnsons.co.uk is optimised for 'driving lessons' and 'driving school' search terms mainly. My area pages are optimised for the same but with the area included ie: Driving Lessons Birmingham or Driving Lessons Leeds I've taken a drop in many areas... I've cleaned up my incoming links using the disavow too and upped more relevant links associated with the same industry as myself. The question i have is should i change my URL's for my area pages from www.driveJohnsons.co.uk/driving-lessons-leeds to: www.driveJohnsons.co.uk/leeds I've been told stuffing the URL with keywords for an area actually dilutes the strength of my homepage and all the other areas. At the moment i have 60 area pages with: www.drivejohnsons.co.uk/driving-lessons-area It use to work a treat, but i've started seeing some companies change their URLs to: /area and excluding the driving-lessons If i make this change then i'm either going to have to bit the bullet on build up links for those areas again or do a redirect for each area. I've added most areas to google places and i've added google map to many of area pages too. If anyone knows a bit more, please let me know...
Industry News | | Anthony19820 -
Please critique my seo packages page on my website
Hello, I think there is a lot of room for improvement to my SEO packages (analysis) page on my website. Visit it by clicking here. I've always done SEO for our own business, so I'm new to this. Any help is appreciated. btw: I'm going to redo the chart on the page. I don't think profit and sales would ever compare like that. Thanks.
Industry News | | BobGW1 -
SEO Conferences - Which to start with!???
My SEO / Internet marketing business (I also have contractors that handle web design and development) is going well and growing and I am interested in attending one of the many conferences. (SEO is my passion but I am more of a marketing guy than super technical) I was hoping for a little bit of advice from somebody who has been to some of them where would be good to start. Where should I start? I am in Wichita, KS. which is in the middle of the US (bring on the yellow brick road and Dorothy jokes) and don't plan to leave the country for one. PUBCON, SES, SMX, SEARCHFEST, MOXCON, PUBCON...... Thank you very MUCH for any advice. Super appreciate it! Matthew
Industry News | | Mrupp440 -
Looking For A reliable Chinese Based SEO Agency
Hey everyone, my company is looking for a reliable SEO agency to help with our chinese website: http://www.lunwenban.com/ I was wondering if anyone had any possible positive experiences with one? Carl
Industry News | | geekdesign0 -
Does Sticky Post in WordPress Have Impact on SEO?
Hi, I Have a Blog that I have attached a "sticky" post, obviously the content in the "sticky" post is the content that I want to ensure that everyone sees. I do update, by adding new posts daily or at least everyother day, my question is: Is the "sticky" post hurting, helping, or is it indifferent to SEO? I know the SE enjoy fresh content, and was wondering does that fresh content have to pop-up at the top of the page otr not. Any input would be great. Thanks. Jimmy
Industry News | | jimmy02250 -
What if the Internet ran out of room? In fact, it's already happening.
Have you heard about this - you should of by now! Read the full article here: http://www.google.com/intl/en/ipv6/ My thoughts are the recent updates and those of which that have been undisclosed at this point are closely related to the expanding of the addresses that will be assigned. What do you think? watch?v=-Uwjt32NvVA&feature=player_embedded
Industry News | | Chenzo0 -
How do you hire an SEOmoz-savvy SEO consultant?
I'd like to find an SEO free-lancer to review WikiTree.com and give me ongoing advice. My first instinct would be to go through oDesk, but I know I want someone who is tuned-in to this community and uses SEOmoz's tools. Advice or recommendations? Thanks!
Industry News | | Interesting.com0