What are other SEO's calling themselves now?
-
I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.)
I just want to hear some feedback from other industry professionals.
- Have you started defining/communicating your business as more than just, I do SEO?
- If so, what are you calling yourselves now and why?
- How has that been working out for you?
-
Awesome story. Thanks for sharing a real world experience. It's so important to go with a description that companies and marketing departments will understand.
-
We use "Inbound Marketing" as well as "Digital Marketing". Ever since I read Ian Lurie from Portent, Inc. comment regarding the term "SEO's", I try to avoid it as much as possible. For us, SEO is one of our many tactics, not our entire marketing strategy.
-
Having the "SEO" in your title is pretty much a requirement.
-
Thanks for all of the responses. All of the titles sound great and make a lot of sense.
We use "Online Marketing Consultant" basically because we started listening to how our clients introduce us on conference calls, emails, and in meetings. We found that, "This is ____. He/she is our Online Marketing Consultant," was the most frequently used introduction, so we have decided to go with that.
-
For the most part I've been going with Digital Marketing Consultant. However, my biz name has "SEO" in it (like SEOMoz). So I'm not sure I'll ever fully "not" be an SEO.
-
I go with "Website Consultant".
-
We go with "Web Marketing Specialist" or "Web Marketing Strategist." Some of the other agencies around here go with "Digital Marketing Associate." I like ours better.
-
A few years back the powers that be (or in this case WERE) here where I work decided that my department would go from 'Internet Marketers' to 'Online Acquisition Marketers'... it was horrible. No one understood what it meant and we found ourselves explaining our services far more than we ever had to in the past. Needless to say... it didn't last. We are back to 'internet marketers'. It is simple, people already know what it means - or if they don't the meaning is fairly self evident once you hear it. Just as in all things, simplicity is best. That was the lesson learned around here. In my defense... I hated even saying 'online acquisition marketing'... just sounded weird...
-
I like internet marketing consultant as well (It's broad enough to encompass many areas). It doesn't sound strategic (executive title), which could also be a plus.
But like everything else, titles are dime a dozen and everybody wants to be director or c-level.
-
I´m using internet marketing consultant because in the end we have to analyse the whole online marketing strategy; since the beginning to check for searchs and key words ( market) till social midias ( how they will find you on these channels)... in the end it´s all about to find you and how to convert users to clients
-
Yes, very awesome Whiteboard Friday - and I'd say Owned Media, while is correct is lost on most people as to what exactly that covers. I welcome a change from the "SEO" since so many we work with chalk that up to "fixing titles, and Meta Descriptions", though Internet Marketing Executive or Manager covers it all I think.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International pages - SEO - which metatags to use?
I'm trying to get my International pages set up correctly for SEO
Industry News | | MikeSEOTruven
Can you tell me which of the following meta-tags are the ones to use on the pages?
I've heard that some might be obsolete, so will it hurt if I throw on all 3 or just choose 1? Example: Italian language page0 -
What's an example of an SEO firm's site that lists their SEO packages excellently
Hello, I'd like to make a packages page on the site I'm still building bobweikelseo.com What's an example of a firm or SEO that lists their packages in a way that is appealing, useful, and all around excellent? I'm thinking of having a first package for analysis at $440, a second package for analysis and on-site SEO for $880, and a third package for analysis, on-site SEO, and link building for $2000-$4000/month depending on how fast they want the link building to go. Looking for some input on how to create a packages page, if my prices are appropriate (I want to be affordable), and an example of a website that does an excellent job at presenting their packages.
Industry News | | BobGW0 -
SEO Services for small business
Hi all, Apologies first of all if someone in the forum already posted this question. We are a small business in the UK looking for a proven SEO service. Can someone please advise. Thank you! note: we are using Volusion ecommerce platform for our online shop. The SEO service provider doesn;t have to be based in the UK.
Industry News | | haveahobby1 -
Best SEO way to implement multi language store
Hi, I have a magento 1.7 multilanguage store with the following structure: www.example.com/nl and www.example.com (Dutch) www.example.com/uk (English) www.example.com/de (German) As you can see the dutch language basically has two url and this gives problems according to Roger. Both urls show the same page and therefor duplicate content. Should i 301 www.example.com to www.example.com/nl ?
Industry News | | mikehenze
And would this not cause problems with the indexing because www.example.com is shown when searching for my keywords. I need to have all three languages to be indexed good and used only for the correct countries.0 -
Hiring an SEO in North West England
I'm looking to hire an SEO Expert in North West England. We are only a small web deisgn company (less than 10 staff) and have more SEO work than we can handle at the moment. Is there anyone looking for a job in Norh West - UK ? Cheers, Darren
Industry News | | PIXUS
www.nwonline.co.uk0 -
Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
Hey all! I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following: Organic SEO PPC across multiple channels (Google, Bing & also social sites like Facebook) Remarketing & Display marketing Banner ads Retargeting We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much! What do you guys think? What's your experience been? If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency. Thank you all for your help 🙂 It's greatly appreciated!!!!!
Industry News | | RochelleRietow0 -
SEO Serice Company for aspx website
Do you know a reputable SEO company that has good experience in optimizing aspx website ? We are looking for one if you know one.
Industry News | | ypl0 -
Did Google's Farmer Update Positively/Negatively Affect Your Search Traffic?
See the attached image, showing a comparison of SEOmoz.org's search traffic from Google over the past 6 days and the prior week. farmer-3x.gif
Industry News | | randfish2