Google Authorship v Product Rich Snippets
-
Hi Folks,
So ,we have a website that we have fully configured with Product Rich Snippets (its an e-Commerce Store), including product image and the usual.
We are considering verifying the Authorship of the website for the client as they will have an extensive blog.
My question is, if we verify the Authorship of the website, which will Google use in terms of the rich snippet photograph in the SERP, will it use the product image as detailed in the Product Rich Snippet or us the company logo we have on the Google Plus page (Verified Author)
Or is it a case we only add the rel:author tag to pages without products.
Would just like to verify before we continue on as
Thanks in advance
John
-
Right now rel=publisher is being emphasised when it comes to Google+ Direct Connect - where a Google+ profile overview badge is displayed in the search results for a brand.
It's a pretty cool addition to your search results, but right now it's handed out algorithmically. You can't just declare ownership and see it there, so you'll need to build up a bit of authority before it appears.
-
Good luck!
-
Thanks all. I meant rel=publisher , just really wanted to establish that Google verification didn't mess with Rich Snippets, and well that's seems to be the case ,as it doesn't.
Just had a look through a lot of sites with rel=publisher, and there is no image displayed to the best of my knowledge
Guess I'll find out for sure in a few weeks hopefully
-
I did some more research and seems that you are probably right. Publishership shows the big box on the right of the search results. Try googling Moz: https://www.google.com/#output=search&sclient=psy-ab&q=moz&oq=moz&gs_l=hp.3..0l4.430.621.0.822.3.3.0.0.0.0.333.806.0j1j0j2.3.0...0.0.0..1c.1.15.psy-ab.u-o2krTtAw0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.d2k&fp=c582336016c8cd9&biw=1745&bih=980
I can really remember seing brand logo's in the search results though. If i ever see one again i will verify whether a rel=author or rel=publisher tag was used.
-
Still not verified whether rel=publisher displays a thumbnail in the search results, though.
-
Happy to help.
-
Thank you for confirming
-
Rel=publisher is for brands, rel=author is for individuals. Google pulls author information from individual Google+ profiles. WMT content guidelines state that each profile should have a clear, recognizable headshot of the author. Hope that helps.
-
I have seen company logo's in the search results from time to time. Can't think of an actual query right now where i found one though..
Unless it were people using it as an rel=author tag it should work (maybe google is still testing it and that's why we see them so rarily).
But that would be against Google's guidelines if i'm not mistaking. I'm not 100% sure that an author needs to be an individuel person. Can anyone confirm this?
-
I've tried that and everything shows up well with the tool but it never populated the search results with the publisher logo. I asked the same question her in Q&A and was told that the rel=publisher markup doesn't yet product a thumbnail in the results. Have you verified that it is actually working?
-
Chris, they do this in a lot of cases. If you have a Google+ company page try including the rel=publisher tag on a page where you did not use a rel=author tag. Use Google's structured data testing tool and you will see that they do show the publisher photo (which should be a company or brand logo.
-
To the best of my knowledge, Google isn't putting the thumbnail image in the results for those using the rel=publisher tag. I'd go with product rich snippet.
-
In my experience Google uses the Rich snippet information above the Authorship(publishership).
One more thing though. You mention a **company **logo and the rel=author tag.
You should create a Google+ company page and use the rel=**publisher **tag.Hope i have answered your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where does Google get its meta descriptions from?
We have a new client and they don't have meta descriptions yet. However, Google has assigned descriptions for them now appearing on the SERPs. The problem is that Google added a phone number that's totally not the client's and goes to a different unrelated business. Our plan is to update the meta to reflect the correct information, however, we're just perplexed as to how Google came up with the incorrect phone number. Where does it get its information from? The page currently has all the correct phone number, hours, and content. I've read that Google sometimes also doesn't recognise our meta descriptions if it thinks they could serve up a better one. My next question is, what if Google insists on showing the incorrect phone number. Is there a way we can fix this? Thanks!
On-Page Optimization | | nhhernandez2 -
If Product Pages Perform Well In Google then Is It Possible That Category Page Can perform Well In Google?
Hi All, For my ecommerce site I have optimized my product pages very nicely like good images, detailed information about products, good reviews, implemented schema for my product and reviews and very perfect onpage. Now my query is if my products pages performing well in google then there are chances that my category page rank well in google too? Thanks!
On-Page Optimization | | wright3350 -
NOINDEX, FOLLOW on product page - how about images indexing?
Hi, Since we have a lot of similar products with duplicate descriptions, I decided to NOINDEX, FOLLOW most of these different variants which have duplicate content. However, I guess it would be useful in marketing terms if Google image search still listed the images of the products in image search. How does the image search of Google actually work - does it read the NOINDEX on the product page and therefore skip the image also or is the image search completely dependent on the ALT tag of any image found on our site? Thanks!
On-Page Optimization | | speedbird12290 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
Should I Remove This Subdirectory From Google?
On my site, I have a subdirectory. It posts articles from a bunch of websites that my readers are interested in & links back to all of those sites. There is no original content in it. There are over 1700 indexed pages in this subdirectory. The rest of my site has about 500 (all original content). The search engine traffic for this subdirectory only accounts for 3.9% of my sites overall visits. Should I consider removing this subdirectory? Could all the duplicate content be hurting the rankings of my legit pages? What do you all think?
On-Page Optimization | | PedroAndJobu0 -
Do images on a CDN affect my Google Ranking?
I have recently switched my images to a CDN (MaxCDN) and all of the images within my post are now get loaded directly from the CDN. Will this affect my Google ranking? Do Google care if the image is hosted physicaly on the domain?
On-Page Optimization | | Amosnet0 -
product links
If you sell a range of products say 3 at the most, all on their own pages, is it ok to link to the other products within the range from each page? I have tried this and it eventually leads back to the same page is this a good, bad or doesn't really matter thing? Also is the anchor text still important?
On-Page Optimization | | LadyApollo0
