How to Choose the Best Keywords for a Website
-
I am working with an insurance agency that wants to target the below types of insurance in Dalton GA, Ringold GA, Chattanooga TN and and/or Georgia.
Home Insurance
Auto Insurance
Health Insurance
Life Insurance
Restaurant Insurance
Contractor InsuranceThey are a new agency that doesn't have a website yet and only a small online marketing budget. Right now, I'm starting to work with them on their new site and want to make sure the on-site SEO works with the insurance/locations they want to target.
What I'm having trouble with is the volume of monthly searches and trying to find keywords that they could realistically get some traffic and leads from.
Most of the keywords I check with the Adwords tool are less than 50 exact match searches or just show a dash. The only keywords with a decent amount of exact searches are the main insurance types like "restaurant insurance" or "home insurance Georgia".
How can I get an idea of the number of leads and amount of traffic this site might get when most of the keywords searched for only a handful of times per month?
I can build the site to easily target all the above types of insurance in Dalton, GA, which has a population of about 33,000, but I don't know what kind of results this agency might expect if they were to rank in the top 3 spots.
Thanks in advance for any ideas or advice!
-
Hi Kevin, you've received some great responses. Did any of them answer your question?
-
Insurance is never going to be an easy one to compete on as competitors often have big budgets! I would be aiming at the longtail and local as people say. Decent blog posts are a good way of finding keywords that attract visitors. I use analytics to see what people are finding me by, check it out in moz tools to see if decent volume and then turn the keyword from the blog into its own page and then go all out on optimisation and links.
-
Pretty much agree with Chris as you cannot anything with location and the area they choose. I believe when local people search for more clients they usually have to use inbound marketing channels like hosting an event, t-shirts, community and more...
I believe you should try to invest some budge on PPC to get an idea of how much leads they should expect each month and to increase the number of leads probably inbound marketing methods can be a great idea!
-
The data that the Google Adwords tool is not very accurate, it is more of a rough estimate. If you wanted to better data you might consider buying Adwords Ads for those keywords for a limited time like a month. Then you could look at the number of impressions for your ads to get a better sense of how many people are searching for those keyword phrases.
-
I completely agree with Chris's comments. You can do well with Local Search. It again depends on the competition. There are always agents out there. So I would suggest you get started with your website and initiate your Local SEO ASAP, specially GetListed.org
-
1.) Before sure to deal with Local Search to it's fullest extent.
2.) What other options do they have but to target place names combined with types of insurance? I mean, you can't do anything about where they're located, right? They made that decision. All you can do is drive as much traffic as is looking for them to their site. In a smaller market, it is what it is and you'll find out what that is when you get there.
The crux of the matter often boils down to how much are they willing to pay you to get the traffic that' available to them. Less available traffic usually means less competition. Less competition usually means its easier to reach the top of the search results. The easier it is to reach the top of the search results, the less time you have to spend with them as a client. So, do you charge them for your time, do you charge them for the value you bring them, or do you charge them based on the value they believe your going to bring them?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for keywords in multiple zip codes
Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?
Keyword Research | | ifixcars0 -
About Keywords
Hi everybody! I was reading a huge pdf about keywords, long tails and too many things and my brain is now like a blender. What is the diference between long tails and keywords? Thanks to everybody! Have a nice day!
Keyword Research | | Harmario0 -
Keyword research
I know this is a dumb question but how do I perform a full keyword research in MOZ? Saw this post: http://moz.com/help/pro/researching-high-potential-keywords but that's pretty much outdated. I appreaciate your response. Thanks,Tony
Keyword Research | | chickenjoy20130 -
Difference in Keywords and Anchor Text ?
Sorry i am noob here: I thought both are same but when i see GSA tutorials i found that both are different. If suppose my keywords is black german shoes than what is my anchor text will be. Also anchor text isdifferent like generice keywords click here, find more etc. Please give explanation.
Keyword Research | | chandubaba0 -
Cant Remember a Website - Do You Know It?
Several months ago, I ran across a website that helped determine what subjects/topics to write about for our blog based on the keywords we wanted to go after. It did a search of keywords along with possible blog topics. But now I cant remember what tool would offer such suggestions on keywords, blog topics, etc. Do you know of any?
Keyword Research | | bigeyecreative0 -
How to find keywords specific to local area
Hey everyone, new to this game, but been working hard to learn, have a website for an independant insurance broker in Northern Ireland, I have been using adwords and insights to try find good keywords to build his site around. But really struggling to find any keywords which people in Northern ireland are searching for, that are not in high competition. Anyone give me a pointer how i could better identify the keywords i seek 🙂
Keyword Research | | buntrosgali0 -
Combining keyword phrases
http://www.drillingtrader.com I am wanting to combine; oilfield classifieds
Keyword Research | | drillingtrader
drilling classifieds
oilfield services classifieds A keyword phrase generator reflected; oilfield classifieds drilling classifieds oilfield services classifieds [oilfield classifieds drilling classifieds oilfield services classifieds] or oilfield classifieds drilling classifieds oilfield services classifieds "oilfield classifieds drilling classifieds oilfield services classifieds" or oilfield classifieds drilling classifieds oilfield services classifieds +oilfield +classifieds +drilling +classifieds +oilfield +services +classifieds I don't know which keyword phrase would be most effective, nor do I understand if I am to combine the two lines, utilized in a keyword phrase or just one.0 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0