Is building a Link Network from scratch a good idea?
-
My SEO agency are suggesting that they will build a Link network from scratch by buying domains and building blog sites on them. All sites that link to my site would in theory be 'clean' and as we build up their authority we increase the value of the links to my site. One of the upsides is taht we would have complete control of all the links. This does sound a bit spammy but in theory could it work?
Any input is much appreciated.Regards
John
-
to create a link network I should have said!
-
ok looks like a bad idea to create a nink network.
Thanks for the input guys.
John
-
I wouldn't really recommend you ever build a link network, but there is plenty of precedent for successful content networks. (e.g., buzzfeed, gawker, etc, etc.)
If you're doing it for the links, then give it up already because it's going to be terrible content and you're not going to be able to "build authority" as much as you think. The result will probably be you'll have 6 junky blogs that all get de-indexed in the course of a few months.
If you're actually interested in putting good content on them and building useful websites (and let the links land where they may) then it might actually be fruitful.
-
John/Thomas are 100% correct. If it's not natural, it's spammy and Google is getting quite good at recognizing this. Even if it not recognized today, it will be in the near future. Small decisions today can lead to big trouble tomorrow. STAY AWAY!
-
John,
I agree 100% with Chris do not under any circumstances build a link network. You are much better off not messing with Google's temper. Essentially if you were to do that even with the best intentions you would be waiting for it to be destroyed by Google rather it's immediately or if it is in the far future it will fail.
Do not do this under any circumstances I hope this is of some help,
Thomas
-
Hi Chris,
Thanks for that.
John
-
Sounds spammy because it is spammy.
Short answer no
In the short term it could work but in the long term you would be fighting google, it makes more sense to run a singular blog and increase authority on one blog (especially if its a niche) and if it goes really well you can set up more however creating multiple of the purpose of gaining links will end badly and make your site look spammy in the eyes of google. You need your site to have natural links for different sources if it has loads of blogs pointed to it it won't look so great.
Google is always tweaking its algorithm and has already shown a distaste for guest posting so think carefully about the longevity and effort it would require.
May want to rethink your strategy if you ask me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
Link building for a 'boring' eCommerce site
Hey all, I'm in need of some serious inspiration and I'm hoping one of you generous people can help. We're looking to do a spot of link building for an eCommerce site which I would describe (without putting it down too much) as 'boring'. This isn't our fault per se as the site sells printer cartridges and there's only a certain amount of excitement such a product can create. As a result natural linkbuilding is quite tricky, especially when it comes to creating links to anything other than our homepage. For the past couple of years we have focused on creating good content and indeed have a thriving database of hundreds of helpful articles and videos on the site. These are generating decent traffic (and rank #1 for many different help related search terms) but the problem with these articles is that they don’t convert in to sales at all well. I’m also conscious that it will ultimately end in us developing a link profile which would classify us as a printer repair resource rather than cartridge sales website. I have read numerous guides on Moz but they all tend to focus on products which are a little sexier than those that we sell. Getting someone to share and link to a truly unique product would be incredibly easy compared with asking someone to engage, share and link to the latest Epson cartridge. I started writing articles on some decent quality business blogs however the links given don’t look particularly natural and the link would always be to our homepage. We have the staff and the time but we built a whole host of rubbish links back before Penguin and I want to ensure that we are going to head in the right direction before embarking on something new. If you had a site which was really dull how would you devise a link building strategy that was relevant and, most importantly, natural? Thanks for your help. Chris
Link Building | | ChrisHolgate1 -
Link Building On a Budget
Hello! We are a small online business with a tight budget. Most of the content, social, ppc is done in-house to keep things under control & cost down. Can anyone suggest a local or offshore link building agency that we can trust or that someone else has used with good success? Some of the local agencies we've contacted quoted us 150-200/mth per keyword, is that typical? Has anyone been successful with agencies overseas? Thank You!!
Link Building | | TP_Marketing0 -
What is good quality link?
Recently we did some job for our friend who promised us link from his page for to ours. His page is very well ranking for key word we try to rank as well and has good authority. What would be a good link for our website to get from his in order to help us to rank better but still did not steel his traffic? Thank you
Link Building | | VillasDiani0 -
Zemanta For link building -Is it Worth the money?
Im looking to the community to help me decide if zemanta.com is a good link builiding method. Is it worth the money?
Link Building | | DavidKonigsberg0 -
Build Links with Bloggers
Hi! A few days ago, someone asked about how to ask links from bloggers and we got good answers, specially from Egol. But, I do want to add to that question: after conducting research on each blogger and make sure they have good quality content, how would you factor in their page rank, visitors, page view and social media info? if they don't have much traffic, with PR3 (we are PR4), which means we can't count on too much traffic from them, but, will backlink from such places deemed as quality link by Google? I do understand the higher number in PR and traffic is better, but, in our case, they don't come by often. Is it still worthwhile to do the lower sites?
Link Building | | ypl0 -
Links - In need of ideas
Hi there! I have tried my best to get quality back links to my http://www.petmedicalcenter.com site but I feel like I have hit a wall. I have searched my competition to see what links they are getting and have been successful with some. Some websites just don't respond. Are there any valuable resources I am missing? Or ideas? My biggest concern is ranking well for the search term "vet las vegas" and "las vegas veterinarians". So far I have managed to get to the second page on Google. Thanks in advance for your help!
Link Building | | PMC-3120870 -
Learning link building
I want to learn from one of the best how to do real link building. I currently outsource this and just aren't sure if they're that good or not. Can you please let me know if Rand is doing any training or presentations on this in L.A or California this year? And if not him maybe someone else you can recommend who's good. Thanks much.
Link Building | | afranklin0