Does Length Matter... In Videos
-
Hi,
Are there any facts, opinions or anecdotal evidence to suggest that a video on YouTube has to have at least x length to rank as a result in Google?
Everything else being exactly equal, is a 20 second video about as likely to rank as 2 minute video?
Thanks! Best...Mike
-
On that level, brevity might be a plus... easier to watch 20 seconds than two minutes.
-
Length may not directly be a factor. They do look at full views of videos. Compare it to bounce rate. You want the viewer to watch the entire video, 20 seconds or 2 minutes.
-
I have not read any studies about length and how Google evaluates the video. I believe that Google learns about the video from how visitors respond to it. Do they visit the video page? Do they start the video?
-
The only evidence I've seen of longer being more valuable is in how transcripts are treated. A longer transcript will garner higher value if the video is crafted to target specific keyword phrases, just as a well crafted page of written content will be more likely to outperform a much shorter page on the same topic.
As for videos themselves, I haven't seen any specific case studies on the topic. Would make a great case study for you to do and write about! I'd definitely link to it!
-
Hi,
Thanks for the message.
I agree, certainly from a users point of view. Any evidence Google likes it longer?
-
You have probably heard this one before....
"Short enough to be interesting... but long enough to cover all of the details"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonicals from sub-domain to main domain: How much content relevancy matters? Any back-links impact?
Hi Moz community, I have this different scenario of using canonicals to solve the duplicate content issue in our site. Our subdomain and main domain have similar landing pages of same topics with content relevancy about 50% to 70%. Both pages will be in SERP and confusing users; possibly search engine too. We would like solve this by using canonicals on subdomain pointing to main domain pages. Even our intention is to only to show main domain pages in SERP. I wonder how Google handles it? Will the canonicals will be respected with this content relevancy? What happens if they don't respect? Just ignore or penalise for trying to do this? Thanks
Algorithm Updates | | vtmoz0 -
When Google is going to penalise webpages with autoplaying videos?
Hi, One of the most disgusting experiences while browsing web pages is the auto playing anonymous and highly non relevant ad videos at some corner of the page which buffer mostly and automatically plays. There are familiar websites which been following this activity. I don't think Google has ever rolled out an update to penalise these. Any idea why? Thanks
Algorithm Updates | | vtmoz0 -
Header tags ratio matters?
Do we have anything like header tags ratio as of now in favour to search engines? Of course no multiple H1 tags. What if h2 or h3 tags are more than each others? We have top navigation links and one more navigation links which are h2 tags across all pages of website. Does this hurt?
Algorithm Updates | | vtmoz0 -
Does Sitemap really matters today?
Hi. Our website has multiple subdomians and domain platform is wordpress. But we haven't submitted sitemap to Google. Is this Okay? Or it's mandatory to submit sitemap? Is submitting a sitemap gonna help us in ranking improvement?
Algorithm Updates | | vtmoz0 -
New Google SERPs page title lengths, 60 characters?
It seems that the new Google SERPs have a shorter page title character length? From what I can gather they are 60 characters in length. Does this mean we all need to now optimise our page titles to 60 characters? Has anyone else noticed this and made any changes to page title lengths?
Algorithm Updates | | Adam_SEO_Learning0 -
How Do I Optimize with Google's Video Search?
Hi everyone, I am looking here https://developers.google.com/webmasters/videosearch/schema and I don't fully understand. Could someone please explain, step by step, what I have to do to optimize for Google video search? I.e. Step 1 do this Step 2 do this. I don't fully understand Thank you!
Algorithm Updates | | jhinchcliffe0 -
Does word order matter for exact match bonus?
Hello, For a two word search does order of the two words matter to get the exact match seo bonus? For example, would matchexact.com get the same SEO bonus as exactmatch.com? I Googled many two word searches reversing the word order and I got the exact same search results suggesting order does not matter (yes I am assuming people are just doing a broad search) Thoughts? Thanks!
Algorithm Updates | | max20120 -
Does Word Order Matter in Local Keywords?
We do a lot of local SEO, and we're wondering if it's better to target "keyword location" or "location keyword"? Does it affect ranking and keyword difficulty if we're trying to rank for "plumbing appleton" or "appleton plumbing"? Any insight would be great.
Algorithm Updates | | optimalwebinc0