Do links in hosted documents help with domain authority?
-
When giving presentations in our industry, we often find that the PDF or PPT document is then hosted on the origination's domain for download by event attendees. If these files have links, do they count as inbound followed links?
-
Great answer. I've seen some old PDFs on some .gov and .edu domains, but unfortunately, there were no URL links.
-
If these files have links, do they count as inbound followed links?
Yes, absolutely.
You can find links from .ppt .pdf .xls .doc and many other types of document files in your Google Webmaster tools account.
In addition, those documents accumulate PageRank and pass it. I have some PR6 .pdf documents. You can also optimize their document properties so that they will compete in the SERPs with a title tag of your choice.
If you publish these types of files, always put an attribution link to your website and don't hesitate to link to content on your website where it would be useful to readers.
If you are clever you can even place "Add to Cart" buttons in these documents.
I got into a Panda problem because I had a lot of duplicate content in .pdf documents - to control the scale and appearance of printed graphics. I was able to use .htaccess to apply rel=canonical to the .pdf documents and attribute them to specific html pages.
These documents can do just about anything that a webpage can do if you are clever.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tools for Documenting and Monitoring Link Structure
The sites I work with all have increasingly published more and more content. In order to maximize the potential and "link juice" of every post and the site, we are linking the post to other relevant internal posts. What I want to ask though is if the community here has any tips or recommendations as a way to monitor and track this. The reason being that I don't want to just go in guns blazing and link all over the place. I want to keep and maintain link structure, even on a content level. For now, I've been using pencil and paper and assigning numbers to keep structure. However, with so many posts and so many links within each post, I'm starting to notice that maybe this is a little impractical. Are there any recommendations?
Link Building | | JasonKhoo0 -
When buying used domains, how do i see the links pointing to that domain? OSE not showing links
when buying used domains, how do i see the links pointing to that domain? Sometimes the open site explorer doesn't show any links to the domain, especially if the domain is parked. Obviously a domain for sale with 1000 domains linking to it has lots of SEO Value right? Thanks mozzers!
Link Building | | Ron100 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Domain authority through blogs
So, I was looking at my competiton, and noticed that they have 4 times the amount of link that my page has. I noticed that they made a blog on almost every free blog hosting available (like webs.com, jimdo.com, .weebly.com...) And every blog has a high domain authority (and poor content) with links to their page. Is this helping with their domain authority? Should i do if for my page too? Thank, M.
Link Building | | Spletnafuzija0 -
2 links from 1 website -> 2 domains 1 hosting
Hello Guys, I have a little question, i got 2 websites that are hosted on the same host. Now i could get 2 links on one website to direct to each of the websites on the same host. Does this effect my seo ranking, because the websites are on the same host? Thank you for your advice! Kind regards,
Link Building | | MennoO0 -
Help on Link Building
Hi, Recently I've dropped two points on my Root Domain Authority for smallhope.com. Not really sure why. I've done as much on page optimisation that I can think of, but what I would really like some help on is Link Building. If this was your domain what would you do specifically and start link building. I've read a ton of stuff but I just dont seem to know a way to begin. Can you offer me any advice? I've dropped 20% in traffic in the last 8 months. Hope you can help, Adam
Link Building | | NaescentAdam0 -
Domain authority
Will a link from a website with a high domain authority but a low page authority help my site build authority and rank? The reason I ask is I have the opportunity to get a .edu link however its on a sub-page with no page rank or authority.
Link Building | | shiftins0 -
Inproving my Domain Authority
Hello everyone, Is there any other way to earn domain authority if not by link building ? Or just SEO OFF PAGE can make it happend? thanks fellows.
Link Building | | augustos0