Is putting an email address in the page title a good idea?
-
As our Contact Us page title was a little short I added in sales@example.com
So "Contact us : Sales@example.com"
We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us
Is it worth experimenting with further or a waste of time?
-
Online chat was a total fail. We had user voice on the site for a year and no one used it! Ever.
-
I really like that point about the quick sales funnel.
We we tried using the idea of leads but for us they didn't work as we sell industrial goods. Sales cycle is normally 2 weeks for $100k purchases With multiple repeat purchases over the year - but it's fiercely competing with a low win rate. So making it very quick and easy for someone to send us an enquiry on impulse is important.
Forms, ecommerce and telephone don't usefully work - enquiries are usually too difficult and too complex.
Interestingly it's made me consider what the point of our website is. The SEO part is targeted at the unknown unknowns. Companies who would make good customers if I knew that they existed. but that is actually a pretty short tail because we should know 70-80% of potential buyers. But the rest is really about credibility and improving offline conversion rates.
Which brings me back to the email - am I making it easier for someone, taking out the friction? I think so....
-
I do this on my about or contact page, i put my phone, email and even president name so when someone searches for a company it pops up in the SERPs
-
This is a good thought.
I really don't want customers contacting me. I want them to read the website. My biz model is self-service and I have LOTS of content on the website to answer customer questions. Most of the people who contact me are not going to be customers. They just purchased used and got a lemon and want to know how to fix it.
But... if you WANT customer content using the title is fantastic.
-
Zippy,
Something that no one else has mentioned is that whether or not this is a good idea depends very much on 2 things:
- Is Sales@example.com the only means by which a customer would normally contact you?
- Does your business have a quick sales funnel? (Put another way, is the process between leads and conversions fast in comparison to the average in your industry/region?)
If the answer to either of these is "No", then I would suggest you not add an email in your page title. Typically, you only want to put strong attention on a specific method of contact if that's either your only method, or if that method leads to a significant amount of quick-funnel conversion. Otherwise, you may end up doing more harm than good.
I hope that's been helpful - cheers!
-
Makes sense to me as well. Just to be Dr. Obvious, you need to make sure that your email (and phone) are also clearly shown on the page itself. It drives me crazy when I cannot find contact information easily on a sales page and that is what is preventing me from getting my question asked so that I can purchase. If you wanted to get some more responses, try an online chat function. You might be surprised how many people use this to contact you.
Cheers!
-
Never heard of doing this. The title/meta description is ideally written to match searcher's intent. However, if the searcher's intent is to contact you, this answers that intent quickly (always nice). Also, since the user's intent isn't searching for blue widgets (where blue widget's should be in the title), no seo harm that I could see (may reduce click-through's though--doesn't matter much in this case).
-
I think that this is a good idea.
If you want people to contact you by email then the title is a great place to shout that.
If you prefer email over phone then it is even better to put the email address in such an obvious place.
I do not see any SEO reason against it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords landing pages with no site links
Adwords best practices say to focus landing pages on conversions, with no navigational links to the rest of your website so they don't get distracted. However, now that Google Ads in the SERPs look so similar to organic results, visitors may click the ads instead of the organic result because that's what they see first. What is the risk of turning off these visitors who come to a landing page with a form, instead of a way to navigate through the rest of your site? Discussion question: Trade-offs between a form-focused landing page and providing navigation to the rest of the site?
Conversion Rate Optimization | | JannetteP1 -
Any good and advanced custom attribution model?
Does anyone of you has some good and advanced custom attribution model for sharing or some advanced use case? I have over 1000 campaigns per month from all sources and I don't know how optimise them? Most of my adwords campaigns have impressions share close to 100%.
Conversion Rate Optimization | | Tormar0 -
How would you encourage phone calls rather than email enquiries?
Just that really - we're getting on average around 80% online enquiries, and 15% calls. Calls convert better so would prefer calls. What steps would you put in place to increase calls? Ours is a lead generation site - we're a mortgage broker. So far we have a click to call button on the quote page which loads on mobile devices and doesn't display when the call centre is shut. We get traffic from organic and PPC. I'm trying to come up with a bit of a plan to address this. Thanks, Amelia
Conversion Rate Optimization | | CommT1 -
Use "Brand Name" or things like "Free Shipping" in Ecommerce Product Title Tags?
Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags? Thanks!
Conversion Rate Optimization | | jeffbstratton0 -
Help with ecommerce duplicate pages and SEO advice(magento base site)
Hi, We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations. We recently started getting more sales from the site, so I started to look a bit more into optimising our site. I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up. From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site. 1- Do you guys have some advise on how to go round this issue? 2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue? Thanks Sam
Conversion Rate Optimization | | mokeestore0 -
How to make use of those traffics on non-conversion page?
I am working on a website which sells eBooks softwares, most of posts on the site are teaching people how to solve eBook-reading problems and will lead visitors to download and try the software. But some posts are not related to the software, we just write it for traffic, for example: link-bait post such as top xxx romantic eBooks, free eBooks tools review, etc. These posts have got a pretty considerable traffic, but visitors just come here, read, like/share/comment, then leave. Is there any way I can make use of these pages to convert? Thanks
Conversion Rate Optimization | | JonnyGreenwood0 -
Page URL - Hyphens or Underscores?
What's better for SEO and why? (any references would be greatly appreciated) For the purpose of a URL of a page is it better to use: Hyphens Underscores Would hyphens or underscores be better for Google Adwords?
Conversion Rate Optimization | | HMCOE0 -
SEO For Personalized Content Pages
Hi, We are building a site that has content that personalizes based each visitor. This is being done to serve the most relevant content for conversion purposes and NOT for SEO purposes. So, there are many diferent versions of each page based on the visitor's location, device, browser, keyword-used, traffic source, etc. Obviously, we don't want this to appear like cloaking (it is genuine content personalization) and wondered how Google would view this? What is the safeguard for protecting the website from potential penalties? Any help would be greatly appreciated! Thanks in advance.
Conversion Rate Optimization | | Clickthroo0