Role of Home Page Text
-
My company operates a commercial real estate web site in New York City. We are competing against brands that can spend hundreds of thousands of dollars per year on marketing and SEO. I am an independent without employees.
I am trying to replace generic home page text (my web site is ww.nyc-officespace-leader.com) with more engaging language that will differentiate the site.
In terms of SEO best practices, what constraints exist on home page text? Must it discuss the brand in a general way? Must it specifically describe the interior pages of a site?
For new home page text, I wanted to take a practical approach and provide visitors with a checklist that would be useful for their search. The check list would be in the form 500-800 words or very practical advice, specific items they should be aware of before commencing a real estate search. No other site is taking this approach and it could save tenants time and grief. I am attaching a very rough mock up of the new text (forgive the grammar, really needs to be edited!).
Is there any thing wrong with this approach? I may have stumbled on a good idea, however maybe nobody has taken this route because it is inappropriate for a home page.
I would very much appreciate any comments or guidance anyone may have.
Best, Alan Rosinsky
-
Hi Alan, you've received some excellent responses. Did any of them help answer your questions? We'd love to hear from you!
Christy
-
Blueprint shared a lot of excellent resources. I'll add one other - http://moz.com/blog/what-should-i-put-on-the-homepage-whiteboard-friday - a Whiteboard Friday post published in January of this year.
-
To be honest I have a good idea about real estate from the marketing point of view as I have worked as an in-house digital marketing consultant for a big real estate firm and the only thing that matter to them when it comes to home page content is how they are solving their real world problem of the targeted audience.
If you think that your new content is helping your target audience in anyway and they probably will share it and recommend to others within their circles. As far as SEO is concern, yes you need to target few keywords in the home page and your content should do justice to it as well but what matters to be the most is a content that help targeted audience in anyway because, if you will find it useful they will not only convert themselves but also help others do the same.
Hope that helps!
-
HI Alan,
I like the idea of solving people's problems.
Instead of spouting off about how wonderful you compared to everyone else same industry.One of the best things available on the web content creation and how to do it right is here.
http://contentmarketinginstitute.com/2011/06/home-page/https://www.distilled.net/content-guide/
If can make some suggestions the Hemingway app is a fantastic way to get visitors to read what you've written.
I also recommend using
It is a fantastic to tell you. Using proper grammar as well as telling you are somehow plagiarizing somebody
Everything else you can send it to be proof read by experts who will correct any mistakes made. This takes less than 24 hours is inexpensive.
Check out http://contently.com/strategist/
&http://www.copyblogger.com/good-copywriting/
https://blog.kissmetrics.com/75-copywriting-resources/
http://tools.quicksprout.com/analyze/www.nyc-officespace-leader.com#!/
I think anything that put together thinking of you customers problems and the best method of solving them.
The Homepage can show people that you want to solve their issues right away.
Link to your blog.
Show updates made too your blog on your Homepage.Thomas
PS I have taken the liberty of posting your photograph below ( Imgur is requiring you add the file type .PNG .JPEG .GIF etc. In order for it to show up) http://i.imgur.com/0d76Iv2.png
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long will old pages stay in Google's cache index. We have a new site that is two months old but we are seeing old pages even though we used 301 redirects.
Two months ago we launched a new website (same domain) and implemented 301 re-directs for all of the pages. Two months later we are still seeing old pages in Google's cache index. So how long should I tell the client this should take for them all to be removed in search?
Intermediate & Advanced SEO | | Liamis0 -
Backlinks to internal pages
Hi, Our website of 3K+ pages currently has more links coming to internal pages (2nd & 3rd Level), compared to links to homepage. Just wanted to know if this is bad for rankings ? Please share your thoughts. Thanks.
Intermediate & Advanced SEO | | Umesh-Chandra0 -
Home page ranks for most keywords with no SEO
Hi Guys, The keyword I am trying to rank is on seperate page with its own Optimization in place. However the HOME page of website starts ranking for that keywords . The keyword is mentioned on Home page Just once in content description, that's all. What should be my ideal strategy. Deleting the Sub Page, will that improve the SEO of my home page and improve the Rank for that keyword ? Also I can see my Own YELP pages rank better than the actual website for few terms . Any way around this ? A Part from building links to page ?
Intermediate & Advanced SEO | | aus00071 -
Pages Disappearing from Search
Hi, We have had a strongly ranking site since 2004. Over the past couple of days, our Google traffic has dropped by around 20% and some of our strong pages are completely disappearing from the rankings. They are still indexed, but having ranked number 1 are nowhere to be found. A number of pages still remain intact, but it seems they are increasingly disappearing. Where should we start to try and find out what is happening? Thanks
Intermediate & Advanced SEO | | simonukss0 -
Alrogthimc penalty due to pharma hack that created drug links to home page. What to do?
Our site: Starcitylimo.com got destroyed by a pharma styled hack to their wordpress site. After having to re build the site from scratch to remove the virus, it was found that hundreds or even thousands of pharma links from overseas sites point to his home page (so we can't just 404 the pages). Contacting the sites for removal does nothing. Added to dissavow 4 months ago did nothing. He's page 5 for every keyword he was position 5 or better for. Is this one of those situations where its time to move on to a new domain?
Intermediate & Advanced SEO | | iAnalyst.com0 -
Content per page?
We used to have an articles worth of content in a scroll box created by our previous SEO, the problem was that it was very much keyword stuffed, link stuffed and complete crap. We then removed this and added more content above the fold, the problem I have is that we are only able to add 150 - 250 words above the fold and a bit of that is repetition across the pages. Would we benefit from putting an article at the bottom of each of our product pages, and when I say article I mean high quality in depth content that will go into a lot more detail about the product, history and more. Would this help our SEO (give the page more uniqueness and authority rather than 200 - 250 word pages). If I could see one problem it would be would an articles worth of content be ok at the bottom of the page and at that in a div tab or scroll box.
Intermediate & Advanced SEO | | BobAnderson0 -
On Page vs Off Page - Which Has a Greater Effect on Rankings?
Hi Mozzers, My site will be migrating to a new domain soon, and I am not sure how to spend my time. Should I be optimizing our content for keywords, improving internal linking, and writing new content - or should I be doing link building for our current domain (or the new one)? Is there a certain ratio that determines rankings which can help me prioritize these to-dos?, such as 70:30 in favor of link-building? Thanks for any help you can offer!
Intermediate & Advanced SEO | | Travis-W0 -
Pages that were ranking now are not?
Hi Folks Noticed something strange just now pages that were ranking on position 10 on Google for searches such as 'ufc trainer kinect best price' at the start of this week are no longer ranking? Is what has happened to the site the famous google dance or sandbox effect as the site only officially went live on Monday If this is the case what is the recommended course of action to get back ranking competitively again? as I have no idea on what has gone wrong as I has always tried to follow best practice from these forums and the SEOMOZ and YOUMOZ articles My site is www.cheapfindergames.com Many Thanks Ian
Intermediate & Advanced SEO | | ocelot0