Google certification
-
Hi
Just wondering what everyones thoughts on Google certification? I was wondering if anyone had any experience doing the analytics and adwords tests? Do you feel they give you a benefit or advantage to others in your field? And also what is the cost of the exams?
Thanks in advance
-
I agree.
Google should make the tests very difficult and require a very high score for a person to say that they are "certified by google".
The test is easy and only 75% is needed to be "certified".
Do you want a person who does not know 25% of the facts running your $20,000 per month campaigns. That means that they are blowing $5000 per month.
Google needs a kick in the pants.
-
I have mixed feelings about them. While it looks good to be certified by Google, the test are really not that hard and more about their Adwords program ins and outs. Helps if you go in with a complete knowledge of PPC strategy first.
Just my thoughts.
Richard
-
This is exactly right, I have them but the only value outside of what I learned to pass them is if you are trying to be a Google partner (http://www.google.com/analytics/partners/apply).
-
They are rubbish because the passing score is so low.
-
Dirk hit the nail on the head with his answer. I took both of them (and passed). The studying helped w/the resources (analytic's academy) and I actually learned things I didn't pick up already.
-
As with all kinds of certifications - it can help convince others (your boss, potential clients,...) of your skills. Doing the tests for the certification also forces you to check if your knowledge is still up-to-date. Apart from that, it's just a piece of paper.
Dirk
-
Hi,
I do have experience & cleared both the test . It is free now. Please visit below URL to know more on this.
Who will give benefit or advantages?
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clients Keep Googling Themselves
Hi, I have a common problem with my clients where they google their own business name or keywords they want to rank for and freak out when they don't show up on the first page of results. The same is true for my paid search clients. Is there a good way I can explain to them how Googleing themselves is not the best way to know if they are performing well? If there is an article out there that explains it that I can share that would be even better.
Paid Search Marketing | | GuardianOwlDigital0 -
Google Merchant Shopping - UK Mainland Shipping
Hi Guys, I am setting up my first Google Merchant account. As it's only a couple of products to start, I am doing this manually rather than a xml feed, and got to shipping. If it is free shipping for UK mainland but different for scottish isles, scottish highlands and Northern Ireland, how do I reflect this? What values do i use to suggest free shipping for UK Mainland and give different values for the others? Regards Neil
Paid Search Marketing | | nezona0 -
I've 'lost' my Google Referral international traffic
We recently launched a new version of our website on the PrestaShop platform. On our old DNN platform, we would typically see several thousand clicks a month from Google Referral (domestic) and several thousand more collectively from Google Referral international traffic (i.e. UK, Canada, Germany, France). This was the data being reported in Google Analytics. Once the new site went live however, Google Referral traffic, both domestic and international, all dropped to 0. My question is: Did we lose this traffic due to some improper setting on our new platform, or is this Google Referral traffic simply being re-categorized into another category, i.e. Organic Search?
Paid Search Marketing | | bmayer090 -
Google Account verification requires phone number - too many clients!
Hello, all! I like to create a Google Account for my smaller clients, so that I can associate Analytics, AdWords, GMB, etc. all with the same account. Problem: I've used my phone number too many times, so I can't get the new account verified. I've also used all three of the other phones in our family. 🙂 I tried using the "Burner" iPhone app to create a new number, but apparently the all-knowing Google even has info on phone numbers, as it returned "This phone number cannot be used for verification." I'm sure that there's an obvious solution out there - who among you has found it, and is willing to share?! 🙂
Paid Search Marketing | | measurableROI0 -
Best way to automize generation of google ads - API, scripts etc.
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database. I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation. Any recommendations? Would you use adwords API or rather adword scripts?
Paid Search Marketing | | lcourse
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements?0 -
Adding Coremetrics Tags with Google Adwords
Hello, I would like to know if it's possible to add Coremetrics tracking tags in Google Adwords while the auto tagging functionnality is on. The point of doing this is to be able to track in both Analytics systems the performance of the PPC campaigns while still having Adwords to use Google Analytics conversion data. Thanks, Guillaume
Paid Search Marketing | | guiberube0 -
How does this company have more characters than allowed on Google Ads?
I thought this was weird and was wondering if anyone knows the answer to this... I attached the image so you can see what I mean. How does this company get away with having more characters than what Google Adwords allows? And why is there a "block ads from" thing underneath this ad, but not the others? Sorry for the bad arrow, I'm on Windows XP lol Thanks you 🙂 G2d9gIr.jpg
Paid Search Marketing | | jhinchcliffe1 -
What is the definition of 'Paid links' for Google ?
Many high authority sites are doing paid text linking and linking sites through 'Sponosred linking' sections, But, Google does not seem to be bothered. Just because they are already ruling the industry. Sponsored links are obviously not natural, they are absolutely paid, still Google is giving them priority that is why only people are paying huge for them. Please go through the website http://goo.gl/tgfH and see "Sponored link" section So, What actually Google considers as paid link? nNolr nNolr
Paid Search Marketing | | koamit0