Would it be smart to have 2 different blogs on our site?
-
I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs.
Is that a good idea? Any websites currently doing this well?
-
Ah. As outlined above by EGOL the separate subscription model should do well. Plus you'll be keeping inbound links within the blog as a whole so that should help with gains.
-
We don't plan on having a large volume of content (1-2 posts / week / category). But we do have very different audiences. As EGOL suggested, we might solve this by segmenting the blog into 2 categories.
-
Good to know people can subscribe to a specific category. I think that's what we'll do.
-
Our current blog has a lot of cross over. But we want to start doing more tutorials, specifically about animation, and what cool After Effects plugins we are using - not super interesting/relevant for the average marketer (unless I'm wrong).
On the flip-side, we want to use our animation skills, and partner with industry-experts, in various marketing fields, to create short (~1 min) videos with one overall golden nugget / piece of advice. (i.e. "5 Ways to Improve Your Landing Page")
-
I agree w. EGOL. While I've seen instances of more than one blog on a site, it tends to work well when you're tackling large volume of content spanning a broad and deep mix of topics aimed at different audiences. Looks like it might be over-kill in your situation.
-
People can subscribe to the RSS feed of a WordPress category.
Also, you can write a program in Perl or php or other language to scrape your feeds and republish them into server-side includes by blog category. Then these server-side includes can be displayed on any page of your website. (there are simpler ways to do this but that is how mine has been done)
-
Thumbs up. EGOL has solid advice on this. There's a lot of cross over between marketers and designers so a blog with both types of content (and talking about their intersections) wouldn't bother me in the least. Would be pretty cool in fact!
-
Lots of sites have multiple installs of wordpress in different folders.
In your application, you might not need to do that. Instead just categorize the posts and then promote the category pages. Will have the same effect. You can insert custom content on the category pages using functions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post generating irrelevant traffic. What should I do with it?
I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms. I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here? Thanks!
Content Development | | Ali_DeLeg0 -
Find blog post idea
How do I find blog post ideas for my website blog when there are only very few questions people have. I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on. I am trying to to find blog ideas to create a topic cluster for those pillar pages. Any advice on how to find blog ideas that could boost my pillar pages. Thank you,
Content Development | | seoanalytics1 -
Copying & Pasting the Moz Glossary onto my site.. is this white hat or black hat?
Hi, I run a small business writing optimised content for small businesses in Melbourne. I want to add a Glossary page to my website that lists all of the different words associated with website marketing and SEO. I found the Moz glossary and I am wondering if it would be a bad idea to copy and paste the list straight into a page on my site. I'd prefer to not have to reword all of the descriptions as it will take me ages and I don't want to compromise the information in the descriptions. Here is a link to the Glossary: http://moz.com/blog/smwc-and-other-essential-seo-jargon Obviously I don't want to do the wrong thing ethically or from Google's perspective. Any advice would be great.
Content Development | | StoryScout0 -
Where can I install a blog (not on the domain I'm optimising) which will help my search rankings?
I've got my hands tied, and I cannot install a blog like Wordpress on the domain I'm optimising. My question is, where then, would the next best place be? I've heard stories about subdomains being completely useless for affecting SEO of the root domain, and so anything external would probably have the same effect, correct? Would love to hear what some of you do in these situations. Cheers!
Content Development | | featherseo0 -
Content being copied from our product page hurting our site overall?
On our product pages, he have short descriptions and some bulleted lists. Resellers of our products, and many other sites who are not resellers are copying this content, often verbatim. While I'm not as concerned for the product pages themselves as we're hoping the category pages will rank, does this duplication of our content hurt our site overall? FWIW, our brand name is in our domain and often also shown on these sites that copy the content.
Content Development | | minutiae0 -
Sub directory vs sub domain for company blog
My company's blog is currently a sub directory - www.site/blog.com but for technical ease we are considering changing it to a sub domain - www.blog.site.com. What are the SEO ramifications of each? Thank you! Best, Sara
Content Development | | theLotter0 -
Looking for advice on blog implementation...
I am getting ready to implement a blog for my company. We have our website controlled through a commercial Content Management System that has a blog feature, but it is cumbersome to use and doesn't have all the bells and whistles of a Wordpress blog for example. I know for SEO purposes that we would be better to use the CMS blog and make it a subfolder (www.mysite.com/blog) instead of using a subdomain (blog.mysite.com). However, we would like to use the hosted WordPress blog and find a way to retain the same SEO value for our www.mysite.com site that it would provide being a subfolder on the site. Any suggestions? Installing Word Press CMS on our current web servers is not an option. We would have to use Wordpress hosting services for the blog.
Content Development | | KHCreative0 -
Using own domain for Google blog
Is it worth the effort using your own domain for a Google blog? After adding my own domain to a blog I see a boost in ranking, maybe the url has more value without the blogspot extension, or that Google might treat the (max.10) pages you produce under your own domain as "independent" thus giving you the chance of building your own domain trust...?
Content Development | | vibelingo0