Campaign Tagging (Medium) for Paid Social
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If we tag our paid social links with medium=cpc, will that traffic and conversions rollup under social or paid search in the channel reports?
The other option we're considering is tagging with medium=social.
Thanks,
Greg -
Yes, thanks. We've also alked to a few campaign managers that work for agencies doing B2B (which is what we are), and we've decided to tag those links with medium=display. These would be for the ads appearing in the right column of most social sites (not the sponsored ones in newsfeeds).
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Hi,
Medium = What broad marketing channels are you using?
In your case if you select medium = cpc traffic & conversion will roll up under paid search.
Yes you are right medium should be social in your case.
Hope this helps
Thanks
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