One page wordpress site - what are the steps for SEO
-
Hello,
I am launching 5 sites with keyword exact domains. I am developing the sites on wordpress as one page sales funnel sites. What do I need to do to optimize my sites? Really appreciate any bullet points or directions.
Tks
-
SEO by yoast, as mentioned, has all the features of many paid plugins from 2010, plus more.
Also, use W3 Total Cache, and be sure to minimize your CSS/JS. This will significantly reduce page load + headspace.
Be sure to WWW canonical fix as well, which can be done via htaccess or a plugin if you're code adverse.
Directory submissions are fine, but they are low value. In-context links and video should be your primary focus.
-
1 pages sites won't work. Add in some more pages perhaps go for some long tail traffic. I've tried lots of one page sites and a few years ago they would rank, now however you need to do more as google doesn't like these one page sites used to push people away to other sites.
-
I would start like this...
Match the domain as follows: www.EactMatchKeyword.com
- Page Title: Exact Match Keyword ....<add other=""></add>
- Page Description: Exact Match Keyword ... < and descripstion >
- Blog Title: Exact Match Keyword
- Blog Description: <get your="">Keyword Exact Match</get>
- H1- Exact Match Keyword
- Content begins with Exact Match Keyword... content
- Related Key Words in content
That should do it. Try it and see if it sticks.
Adding a contact us page, a site map, and a Terms of Service page are recommended.
-
You may want to try Joost de Valk's SEO plugin for wordpress. It can do a lot to make your site more indexable, and easily create your Title tags and meta descriptions which are important for getting exact match domains to rank. I have to say that while exact match domains are still performing, they have taken a hit in the past few months, and will probably continue to be weighed less and less. They will probably always have some value, but it isn't a long term gameplan. We also use WP-Super Cache for our wordpress installs so that they load faster. Blog posts are great on a site like yours because it gives Google more content to help theme your site out and thus rank you for terms around your theme. It provides a way for long tail keywords to drive traffic to your site as well. Hope that helps a little.
-
yes, i have given it some thought and my plan will be 5 one page sites + a blog + link building + social media. Its not exactly a one page site with a blog but i've just taken your advice : ) I know it will be a little more work but im working a small market in ireland so hope full.
What are the best Worpress plug in SEO wide?
Also, should i avoid directory submissions?
tjks,
-
Yes, absolutely -- unique, relevant, and engaging content is always going to be king.
Just so you're warned, you're creating a spaghetti soup for yourself.
For example, what happens when a given domain falls short of first page... or worse yet, is twenty pages back.
"Link building," you say.
Ok that's great -- but what if all five sites fail to reach their target? You've now created a mini-net for yourself, which is undoubtedly more work than a single domain.
I'm sure you've already thought of this, but be warned!
-
Thank you very much for your answer.
When I say one page I was not very clear. Its a little different than you would normally see but its a very interesting design with content which engages the user and brings them down to the contact sheet at the bottom of the page. I have included a nice java script navigation function which carries people nicely down through the content. I know this is not the recommended design but each site focuses on just one service the company offer. I find people are sometimes overwhelmed by too much information and do not complete the desired action ie contact me to discuss further. I hope this makes sense.
I will include video - thank you thats a great idea.
Do you suggest I include blog pages too - would that help?
brian
-
These are often dubbed "Google Sniper Sites". I would NEVER recommend simply creating a one-page site. It take all of 5 minutes to add in the additional pages which will add valuable creditability to your site.
I would first determine the commercial intent / KPI of the domains. Are you selling a physical product, info product, building a list, etc. This will determine the voice / message used for the next steps.
Create your landing page: 500-1200 words, 1-3% KWD, and intelligent use of LSI keywords. H1,H2,H3 main keyword, main keyword in first and last sentences.
I would then take the same article, and create a video that is in alignment with the core concept. Your video should be no less than 3 minutes. Longer the better -- seeing how videos will drive on-site time up. Direct sales-pitches are generally a no-no, as you want to build a personal connection with your reader and walk them through the emotional buying process. IE. solve their problems and touch on fear, vanity, greed.
Last but not least, you need to add in: about, contact, privacy, terms of service pages.
You can add in some additional on-site tricks, such as hiding the action button until the video is completely done playing. Also the new craze is revealing/flashing sub-headlines three seconds after page load. This forces the readers eyes back to the headline and prevents skimming.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I have two brands and I market one in English (BrandA.com) and one in Spanish (BrandB.com), and the websites are identical but in different languages, would that have a negative impact on SEO due to duplicate content?
I have a client who wants a website in Spanish and one in English. Typically we would use a multi-language plugin for a single site (brandA.com/en or /es), but this client markets to their Spanish-speaking constituents under a different brand. So I am wondering if we have BrandA.com in English, and the exact same content in Spanish at BrandB.com if there will be negative SEO implications and/or if it will be recognized as duplicate content by search engines?
Intermediate & Advanced SEO | | Designworks-SJ1 -
SEO implications of using Marketing Automation landing pages vs on-site content
Hi there, I'm hoping someone can help here... I'm new to a company where due to the limitations of their Wordpress instance they've been creating what would ordinarily be considered pages in the standard sitemap as landing pages in their Pardot marketing automation platform. The URL subdomain is slightly different. Just wondering if anybody could quickly outline the SEO implications of doing this externally instead of directly on their site? Hope I'm making some sense... Thanks,
Intermediate & Advanced SEO | | philremington
Phil1 -
SEO Site Analysis
I am looking for a company doing a SEO analysis on our website www.interelectronix.com and write a optimization proposal incl. a budgetary quote for performing those optimizations.
Intermediate & Advanced SEO | | interelectronix0 -
Best way to start a fresh site from a penalized one
Dear all, I was dealing with a penalized domain (Penguin, Panda), hundred of spamy links (Disavoved with no success), tiny content resolved in part and so on .... I think the best way is to start a new fresh domain but we want to use some of the well written content from the old (penalized site). To do this task I will mark as NOINDEX the source (penalized) page and move this content to the new fresh domain. Question: do you think this is a non-dangerous aprouch or do you know other strategy? I'll appreciate your point of view Thank you
Intermediate & Advanced SEO | | SharewarePros0 -
Merging two existing company sites into one
Hi Moz community, I have recently started a new job for a Fire & Security company in the UK to help with their non existent SEO efforts. Currently they have two separate websites. One of the websites is for their services and the other website is for their eCommerce store selling fire alarm equipment etc. The eCommerce store is higher up in the SERPs and overall has a lot more links. It also uses a better branded domain name. As I have never attempted such a project I have a few questions. The current eCommerce store is hosted and maintained by another web company which uses their bespoke CMS. What I want to do is take the service website and merge it with the ecommerce domain, however the service site runs on wordpress, which I want to continue for its flexibility. The service page wants to be the new homepage with a link on it to go to the store. I just cant get my head around the whole operation so if anyone could give me some advice to point me in the right direction that would be great. Thanks
Intermediate & Advanced SEO | | BradNichol0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
What is the best: one big site or several small ones?
Sometimes I've felt that my choice was incorrect. I know taht with a big amount of content on the same subject a bigger one is better: it’s easier to maintain, and a big number of pages is good for Google ranking, but when you have many small sites, each one focusing on a totally different subject, you can crosslink them and this will improve your rankings. Furthermore, many small sites allow you to focus in specific niches and help you rank better for different keywords. So, what is the best choice?
Intermediate & Advanced SEO | | sergio_redondo0 -
Site navigation menu in head of page for SEO
We are considering expanding our site navigation menu (horizontal) at the top of our pages. However, once implemented, this would include around 30-40 links at the top of the page; before the content of the page. How much effect (good/bad) would this have on SEO? Are their any other options? (perhaps rendering the menu after the main content with CSS)? Any thoughts, suggestions or ideas would be greatly appreciated.
Intermediate & Advanced SEO | | Peter2640